BE THAT LAWYER

In this episode, Steve Fretzin and Sarah Tetlow discuss: Reducing stress and anxiety. Recharging your own batteries for the most productivity and functionality. Zoom fatigue and the dangers of back to back meetings. Sarah’s top time management tips.   Key Takeaways: The top two things to keep the stress down that you should be doing regularly: get good sleep and take breaks. If you know what your...

In this episode, Steve Fretzin and Bill Himmelstein discuss: Becoming a partner, not a vendor with your networking partners.  Leading through giving. Building your social capital and filling the well.  The three keys to finding a great networking partner.    Key Takeaways: The greatest question you can ask someone is, “how can I help you?” Ask questions, be an active listener, and identify pain po...

In this episode, Steve Fretzin and Gyi Tsakalakis discuss: Defining your success metrics in advance of a marketing campaign.  Having a business objective for your marketing plan.  Social media strategies for lawyers and law firms.  What lawyers should be focusing on with their marketing.    Key Takeaways: Ask a lot of questions - your best weapon is an education in what you’re talking about.  Set...

In this episode, Steve Fretzin and Steven Lefkoff discuss: The power of video in giving instruction and information to your clients. Planning and executing his videos for Gavel Powered by Small Claims Academy. Embracing the changing technology to further help your clients. Using video across multiple platforms.   Key Takeaways: The video doesn’t need to be perfect as long as the sound is clear and...

In this episode, Steve Fretzin and Heather Pearce Campbell discuss: The massive opportunities in the legal industry if there is a slight focus shift.  Recognizing where your potential customers are spending time.  Differentiation is a way to stand out from the crowd.  The discovery process that comes before committing to marketing and branding.    Key Takeaways: Show up, be in the conversation, an...

In this episode, Steve Fretzin and Jordan Ostroff discuss: Being the best marketer, not just the best attorney. Finding your niche and playing to your strengths. Reasons to have a strong website. Top 3 tips for marketing your law practice.   Key Takeaways: You will learn more from failures and mistakes than from your successes. Don’t be afraid to try new things and see what works. Stand behind you...

In this episode, Steve Fretzin and Jared Correia discuss: Marketing and intake strategies for lawyers. How Gideon Software can assist lawyers and law firms. Putting the effort into marketing consistently. Asking for referrals and talking about what you do.   Key Takeaways: Physically track your day and find out where you can uncover personal inefficiencies. As you add personal efficiency to your d...

In this episode, Steve Fretzin and Walt Hampton discuss: The freedom that comes from discipline.  Identifying your personal high-value targets.  Enrolling and engaging others.  Connecting with the things that make our hearts sing to go the distance.   Key Takeaways: Without a plan, we are in high reactivity mode all day. With a detailed plan for the week, then we have a roadmap to follow.  Not eve...

In this episode, Steve Fretzin and David Ackert discuss: Reframing the mindset of business development.  Organic and inorganic business development.  Being organized in your outreach to those in your circles.  Stepping up to be a coach in your own right.    Key Takeaways: With changes due to the pandemic, a lot of networking and connection is needing to be more purposeful and intentional rather th...

In this episode, Steve Fretzin and Adriana Linares discuss: How technology can facilitate efficiency in the law industry.  The benefit of practice management programs.  Email and document management systems.  Integration of tech products to add efficiency affordably.    Key Takeaways: Two of the biggest issues with technology is that the training is not properly done and people don’t know how to u...

In this episode, Steve Fretzin and Neil Dishman discuss: Reasons to hire a business development coach (even if you seem really good at it already).  The importance of business development to both young and seasoned attorneys.  Clearing the head trash to learn how to develop your business.  Having quality questions and a confident process and approach.    Key Takeaways: From the beginning, you shou...

In this episode, Steve Fretzin and Matt Spiegel discuss: The value of CRMs in your law firm and what makes a good CRM.  What makes Lawmatics such a great program for lawyers.  Continuing your relationship with the client after the case has finished.  Relationships as the key to your success as a business.    Key Takeaways: There is going to be some thought and commitment to setting up your CRM pro...

In this episode, Steve Fretzin and Scott Becker discuss: Overcoming barriers to build your book of business.  Working with others, including a coach or mentor, to learn how to build your practice.  Building your practice in a niche.  Niche-centric and client-centric businesses.    Key Takeaways: Once you do the same thing 8-10 times, or more, people start to look at you as a serious professional t...

In this episode, Steve Fretzin and Jennifer Bennett discuss: What lawyers should be focused on to be successful in their practice or if a move (chosen or forced) is happening.  How women in law today are getting ahead and getting a seat at the table. Leveraging the current circumstances to get ahead and get to the next level.  Relationship building and networking as a core skill.    Key Takeaways:...

In this episode, Steve Fretzin and Brian Weinthal discuss: The lifetime skill of networking and business development.  Knowing what you do well, what you don’t do well, and doing both.  How business development is like baseball.  Why the key to networking is relationships.    Key Takeaways: The law is a sales and relationship job, even if they never tell you that in law school.  Failure is imperat...

In this episode, Steve Fretzin and Gary Johnson discuss: Building networking and marketing strategies based on your strengths and your target market, not just what everyone else is doing.  Tangible tactics to marketing your business.  Writing a strategic business development plan and tweaking it as needed.  Making connections and networking with TALENT.  Getting the most out of networking on Zoom...

In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them.  Listening to the coaches you bring in until it is built and hardwired into your DNA.  Getting the full value out of your content and of social media.  Being engaged in the social media community.   Key Takeaways: Marketing shows y...

In this episode, Steve Fretzin and Jon Vegosen discuss: How Jon learned about the importance of relationships early in life and how it has affected his career. The benefits of being on one or multiple boards for both the lawyer as well as the board itself. Nothing ventured, nothing gained - keeping your higher purpose in mind will strengthen your position and your will. Building relationships that...

In this episode, Steve Fretzin and Justin Breen discuss: Looking for visionaries and seeing the ROI in PR.  Creating real value and relationships.  Tips and tools for lawyers to get ahead and build a better business.    Key Takeaways: Investments are investments, they aren’t a cost.  The most important thing about being in media is to get validity and credibility both short term and long term. Rai...

In this episode, Steve Fretzin and Kait LeDonne discuss: Branding, marketing, and sales - how are they different and how do they work together for you and your company.  The top mistakes companies and individuals make before going to market.  Narrowing your niche to become the expert in that specific area.  Keeping authentic with your branding.    Key Takeaways: People want to feel seen, heard, an...

In this episode, Steve Fretzin and Jay Harrington discuss: Seeing opportunity even in the time of COVID-19. Prioritizing business development. Networking efficiently and effectively with a plan.  Investing in a coach and the benefits of doing so.    Key Takeaways: Don't assume that the opportunities aren't there, you've got to become more proactive. Prioritizing that one hour a day to work on busi...

In this episode, Steve Fretzin and Duc Trang discuss: Engaging with companies about their business specifically.  How to get in the door with a high-level GC.  The value of different billing models.  Trends in the law field as a result of COVID-19.   Key Takeaways: It’s a lot cheaper to create additional revenue streams from your current client base.  You want to have the headspace of your current...

In this episode, Steve Fretzin and Jim Lundy discuss: Why you want to grow your own book of business.  Balancing business development, marketing, client service, and the billable hour.  Changes to the legal community because of the current pandemic.  Giving and assisting with sincerity.    Key Takeaways: The best way for a lawyer to be their own boss was to develop their own practice Treat your bu...

In this episode, Steve Fretzin and Steve Seckler discuss: Getting to know others as a way to sell professional services.  Challenges and issues facing lawyers in career transitions and building a law practice. Ways to start building your book of business.  Transitioning out to potential retirement or out of the law.    Key Takeaways: Selling legal services is not about a hard sell. It’s learning a...

In this episode, Steve Fretzin and Brad Barkin discuss: Reasons for having insurance and challenges that lawyers face in making those choices.  Networking to identify new business and new strategic partners.  Being a better provider by going beyond the transaction.  The changing landscape of the insurance industry.    Key Takeaways: Always be offering. What goes around comes around.  Embracing tec...