BE THAT LAWYER

In this episode, Steve Fretzin and Moshe Amsel discuss: Making your business successful by putting profit first. Solving the problems, not hiding behind an excuse or playing the blame game. Setting your intentions for success.  Hiring to make room for new business and provide the best customer experience.    Key Takeaways: There is an opportunity cost to every problem that is not solved. Once the...

In this episode, Steve Fretzin and Frank Ramos discuss: Utilizing platforms, such as LinkedIn, to retain relationships even when we are social distancing. Getting creative with fitting marketing into your day, not disrupting your day.  Finding your habits and footing in your professional social media presence. Educating, motivating, and promoting your’s and other’s success on social media.    Key...

In this episode, Steve Fretzin and Matt Formeller discuss: Getting out and meeting people who you want to work with. How to get in front of the right people.   Tips for building relationships, not just empty networking.  Qualifying and disqualifying people when you meet them for your networking and relationship roster.    Key Takeaways: Focus on giving more than you are getting. Have a plan in pla...

In this episode, Steve Fretzin and Ivy Slater discuss: Having challenging, specific, written down goals.  Traits that make a visionary leader. Elements of creating a positive habit.  Real relationships for real results.    Key Takeaways: You need to have a tangible plan with actionable items that happen with consistency to build the habits to meet your goals.  Take small actionable steps that you...

In this episode, Steve Fretzin and Jason Ciment discuss: Things lawyers struggle with in regards to marketing.  Why good, well-thought-out content is vitally important for your firm.  Elevating your content to the next level.  The three components to good content online.    Key Takeaways: Content creation is just as important now as it was 30 years ago, you have a better ability to distribute it. ...

In this episode, Steve Fretzin and Ken Hardison discuss: Being willing to innovate and try new things in marketing.  Creativity and innovation in business growth.  The power in masterminds with fresh ideas and perspectives.  Keeping in front of your already existing clientele.    Key Takeaways: It is all about perception and how you are viewed.  There is enough business out there for everyone, but...

In this episode, Steve Fretzin and Brett Trembly discuss: The jump in billable hours by hiring help.  Offshore versus domestic hires.  Outsourcing your recruiting and hiring to a reputable company (like Get Staffed Up). Understanding the building of business from the backend of the business.    Key Takeaways: You have to hire, then use the extra time to make the money to pay for that hire. Don’t m...

In this episode, Steve Fretzin and Ken Levinson discuss: Building trust-based, meaningful relationships in networking.  From choosing a specialty to really niching down in your ultra-specific specialty.  Looking at the numbers of your marketing, not just marketing haphazardly.  Speaking as marketing to your niche.    Key Takeaways: You can’t be all things to everyone. Know what you’re good at, kno...

In this episode, Steve Fretzin and Michael Norton discuss: Fundamentals of networking.  Prioritizing networking and relationship building.  Quality over quantity with networking connections.  Keeping in touch with people you’ve already connected with.    Key Takeaways: Find ways to add value as early as possible with those you connect with. It will come back to you.  When you go to networking even...

In this episode, Steve Fretzin and Russ Rosenzweig discuss: Perfecting your messaging with concise and precise wording.  Being connected with the right person at the right time.  Having a coach/advisor/business manager in the professional services world.  Being proactive in the social part of social media.    Key Takeaways: There is no substitute for putting yourself out there.  Get in the habit o...

In this episode, Steve Fretzin and Josh Baron discuss: The importance of developing a referral source in gaining qualified leads.  The power in social media for marketing and relationship building.  Continuing to network even through social distance. How to find your ideal client on LinkedIn.    Key Takeaways: It’s hard to create relationships and get referrals if you don’t have an excellent custo...

In this episode, Steve Fretzin and Monty Horn discuss: Using technology to run your business more effectively.  The intersection of IT and Law. How to utilize advances in IT regardless of your law firm’s size.  Having a tech team in your corner.    Key Takeaways: You can make relatively small changes that will be impactful right away.  There are solutions out there that will save you time (and mon...

In this episode, Steve Fretzin and Jim Ries discuss: Gaining trust to earn business.  The power in curiosity.  Warm introductions, follow-up, and being interested rather than interesting.  Be consistent, be active, and be engaged.    Key Takeaways: The key ingredient is trust in doing business with another person or organization.  Prospecting doesn’t have to be a huge time suck. Ask those who are...

In this episode, Steve Fretzin, Dr. Jeremy Weisz, and John Corcoran discuss: Giving first before you ask anything from your clients and future clients. The benefits of podcasting for your business (even if nobody is listening). Being complimentary not being a competitor with those in your industry. How podcasts benefit lawyers in branding, marketing, and prospecting.   Key Takeaways: A podcast is...

In this episode, Steve Fretzin and Ian Garlic discuss: Filming with having a sales tool in mind. Having a case story, instead of a case study.  Videos and websites working in unison to strengthen your brand and company. What to look for in a video editor and in your video marketing.   Key Takeaways: Now more than ever, it is important to not look like every other attorney in your marketing.  Have...

In this episode, Steve Fretzin and Jeremy Schneider discuss: The importance of business development, even when working in big firms. Setting up networking situations to bear fruit.  Identifying the truth with your connections. Removing the personal from the rejection.   Key Takeaways: Spend time cultivating relationships, but spend that time wisely and do those things that actually make a differen...

In this episode, Steve Fretzin and Mark Carter discuss: The power in mentoring and collaboration.  Sharing ideas without an NDA. The relationship between mentoring, marketing, and big ideas. The key to finding a mentor that is a good fit for you.   Key Takeaways: Collaborate - never try to go alone.  Always be marketing your ideas. Share them, don’t be afraid people are going to steal them.  The c...

In this episode, Steve Fretzin and Allison Williams discuss: Systematizing your law firm to remove yourself as a critical bottleneck in your business. Creating workflows from the beginning of a file.  Giving your employees a level of autonomy and authority to increase worker engagement. Changing your mindset around hiring.    Key Takeaways: Learn to delegate - there are a lot of things that have t...

In this episode, Steve Fretzin and Jeffrey Bunn discuss: The practices of mindfulness and meditation to be a better lawyer.  Why lawyers are so stressed out.  Fitting your mental health into your physical health routine.  Figuring out what is important to you and making time for those things.    Key Takeaways: In the legal profession, taking care of one’s mind is every bit as important as taking c...

In this episode, Steve Fretzin and Jon Morris discuss: Sales and marketing for the growth of your law firm.  Stepping into 2021 with a clear focus for scale.  Understanding what you, as an individual, want to do within your firm.  Having the right mindset for growing your law firm.    Key Takeaways: Every business has sales, marketing, operations, and something to do with clients and customers.  Y...

In this episode, Steve Fretzin and Bill Sugarman discuss: What firms are looking for in lateral hiring.  The top reasons that lawyers are looking to change firms.  The misconceptions about building a book of business.  Why you may want to work with a legal recruiter (such as Astor Search) when looking for new lawyers for your firm or your own lateral move.   Key Takeaways: Having your own establis...

In this episode, Steve Fretzin and Christopher Melcher discuss: The most important things lawyers need to know about marketing. What holds lawyers back from marketing. Learning through speaking at seminars.  Understanding your niche and your call to action.    Key Takeaways: While many lawyers may believe they are beyond marketing and above it, for growth and scalability, marketing is necessary to...

In this episode, Steve Fretzin and Larry Kaufman discuss: Networking from your early career all the way through to retirement. Utilizing LinkedIn as a networking tool to connect with your connection’s connections. Targeting while networking.  Having a good foundation network.    Key Takeaways: Sometimes you need to show someone the way on how to introduce you to their network.  Be more specific in...

In this episode, Steve Fretzin and Regina Leslie discuss: Developing confidence in the business world. Getting out of our own heads, slowing down, and listening.  Maximizing the impact of virtual meetings.  Tips for presenting, regardless of your size of the audience.    Key Takeaways: It’s the self-focus that gets in our way. The more we focus on others, and really listen and engage with that per...

In this episode, Steve Fretzin and Phil Gafka discuss: The top leadership and culture challenges that are faced in the workplace. Putting the right people in the right seats.  Understanding what your values mean to your organization. Posing questions to influence change.    Key Takeaways: You manage the process, you lead people. As a “managing partner,” you need to learn how to lead your team, not...