Banter with Billy

Yoel Knoll from Cybord ‬ join Billy Cina to debate whether marketers are losing their edge in the age of AI. Are we sacrificing creativity for convenience? Are bland, repetitive strategies the fault of generative AI, or something deeper? We dive into: ✅ How over-reliance on AI risks diluting marketing skills. ✅ The long-standing issue of generic, uninspired content. ✅ Why marketers struggle to...

🎯 Feeling marketing FOMO? You’re not alone. So many startups struggle to decide what to prioritize when there are endless marketing channels, tools, and strategies screaming for attention. Good thing Maya Melamed is here! She's the go-to fractional CMO for startups, and she joins Envy's Billy Cina to break down how to cut through the noise and build a marketing strategy that sticks — ev...

Demand gen isn’t dead—but going solo won’t cut it anymore. Ronen Shetelboim, SVP of Marketing at Cycode, joins Billy to talk about the marketing budget shifts every B2B tech company needs to know before 2025 hits. Here’s the deal: 🔸 AI-fueled content is everywhere (and mostly forgettable). 🔸 Creative, messaging, and brand are now mission-critical—no more skipping the hard stuff. 🔸 Demand gen st...

Join Envy's Billa Cina in her chat with Meital Ashbel, Global Marketing Director of Afimilk and learn everything you need to know about transforming traditional companies - 45-years-old dairy management in Meital's case - into a digital-first, customer-focused business.  In this talk, you’ll learn: 1️⃣ How Meital introduced CRM (hello, HubSpot and Salesforce!) and marketing automation to...

Is sales and marketing alignment truly possible—or is it the mythical holy grail of B2B tech? 🤔 For this conversation, Billy Cina invited no one than Romi Davidor, Senior Marketing Manager at Fiverr to dive deep into the messy, often frustrating relationship between sales and marketing teams. Spoiler: complete harmony might not be the goal, and that’s okay! Here’s what you’ll learn: ✅ Why some t...

Intent data. Love it or hate it, if you’re in B2B tech marketing, you can’t escape it. In this episode of Banter with Billy, Billy sits down with Reuben Braham, GM of Israel at TechTarget, for a no-fluff, all-facts conversation about the murky world of intent data in B2B. They discuss: The real definition of intent data (cause it's not just someone downloading your ebook), The difference betw...

In this episode of Banter with Billy, Billy sits down with Chelsea Castle, Head of Content & Brand at Close, to unpack the real state of B2B content marketing—and where it’s heading so fast. From AI’s impact to the death of ebooks, this conversation tackles the messy middle most content teams are stuck in and how the best brands are standing out. Topics include: Why your content team still isn...

What actually makes a tech community work? In this candid and lively conversation, Billy sits down with renowned community strategist Jono Bacon—founder of the Community Leadership Core and former community lead at Canonical (Ubuntu), GitHub, and XPRIZE. They discuss the real meaning of “community” in the tech world—beyond the Slack channels and half-baked Discord groups. You’ll hear: Why most sta...

Join Billy Cina of Envy and Yoel Israel of Wadi Digital as they banter on what's happening with digital marketing in 2025. Where are budgets being spent? We've hit the spot where Google and LinkedIn are outpricing themselves. From being a 'must have' in the  marketing budget, B2B marketers are turning elsewhere to get an ROI. We're not bidding farewell just yet, but we are...

Martech FOMO vs. Martech Fatigue, where do you stand? For this conversation, Envy's Billy Cina invited Shahar Heimann, Sr Director of Demand Gen at BridgeWise to deep into the marketing tech stack—what’s essential, what’s overrated, and how to avoid tech overload. Here's what's been discussed: ✅ Must-have tools for post-Series A startups & scaling companies ✅ Why HubSpot is no...

With over 3,000 cybersecurity companies vying for the same budget, how do you stand out in an industry drowning in blue screens and generic messaging? In this episode of Banter with Billy, Maayan Sella, VP of Demand Gen at ‪Pentera ‬ , joins Billy for a candid conversation about the challenges (and opportunities) of marketing in cybersecurity. 🔥 Topics covered: Cutting through the noise in a crow...

Today, Billy chats with Eden Bidani, Head of Copy at Cape Agency, about why so many B2B ads just don’t convert—and what you can do about it. Together, they dig into the most common pitfalls in B2B ad campaigns, from generic creative and uninspired landing pages to the classic mistake of ignoring what your customers actually care about. They cover: Why most B2B ads feel like wallpaper and how to ma...