Banter with Billy

Rashi Elmaliah named Waze. Eitan Chitayat ran branding for Apple, Google, and Volkswagen through his agency Natie. Between them, decades of building some of the most recognised brands in tech. Then October 7th happened, and both of them showed up without being asked, without being drafted. A decision each made alone, the same night. We get into how brand storytelling works when the stakes are exis...

In this episode of Banter with Billy, Billy sits down with Vicky Books, Director of Marketing at ‪Grove Ventures‬, to break down what actually happens when a founder walks into a pitch meeting. From “my market is everyone” to gut-feel validation, Vicky shares the red flags that instantly kill investors' interest and what founders consistently get wrong when trying to raise. They also get into...

Is AI actually replacing marketers… or that's just good ol' FOMO? In this episode of Banter with Billy, Marketing Envy's Billy Cina sits down with Sendoso's CEO Kris Rudeegraap to to talk all things AI in marketing. Because  what we're seeing is not marketers disappearing into thin air. In fact, the best teams are hiring more. So what’s really going on? Kris shares how Sen...

Reddit is the most underrated B2B marketing channel right now. There, we said it! And in this episode of Banter with Billy, Envy's own Billy Cina sits down with Olena Bomko to discuss how product marketers and founders are using (or should be using!) Reddit to drive real impact, from community building and customer support to SEO visibility and even influencing ChatGPT citations. Olena shares...

This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor. AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle. You’ll hear a blunt take on: Why companies are hunting for all-in-one marketers...

If you think influencer marketing is only for B2C brands, think again. If you think influencer marketing is only for B2C and maybe B2B mega-brands, think again. Cause ‪ Vector just proved that it can work ✨ magic ✨ with micro-influencers advertising your small(er) brand. In this episode of Banter with Billy, Billy sits down with Vector's Head of Marketing, Jess Cook, to understand how a $12...

Everyone’s talking about “AI for marketing,” but few can show how it really drives revenue. In this session, Danit Ben Simon (Head of Demand Gen at Vendict) joins Billy to break down how she uses AI to actually build pipeline. From creating full-funnel campaigns with HeyGen avatars and Clay automations, to using real buying signals instead of overpriced intent data, Danit shows what AI can look li...

In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them. Spoiler alert: your buyers are way ahead of your SDRs. We cover: Why Gartner, G2, and outdated analyst models are collapsing, How AI is flooding the market with information, and why trust is the...

Convincing a CEO that marketing matters (without perfect attribution data) can feel impossible. In this conversation, I asked Rand Fishkin, co-founder of SparkToro, why most attribution models mislead, what to measure instead, and how to reframe the conversation so leadership actually listens. You’ll learn: Why “proving” marketing through attribution is often a trap How to shift from attribution t...

We all love our customers. OK most customers. And we definitely all want more customers.  We all understand that keeping and growing current customers is far more cost effective than acquiring new ones. So why oh why do most  B2B tech companies invest so little in customer marketing? Billy Cina and Gaby Young banter this out and also cover what effective customer marketing looks like.  Wadda you t...

What do data scientists actually do... and how is AI already reshaping their role? In this episode of Banter with Billy, we sit down with Rotem Pinchover, Senior Data Scientist at Intuit, to pull back the curtain on what data scientists really do, why it’s different from analysts, and how their work is transforming marketing, product, and personalization at scale. What you'll learn: The real...

There's A LOT of talk around brand right now, but it's for good reason, because... No one will click on your demo ads if they don’t know your brand. No one will give you their email address just to view an ebook. And no one will remember your brand without strong brand awareness. 👉 This means that all campaigns, leadgen or not, will need to include more brand awareness. But what if you...

Nowadays, everyone talks about ABM as a methodology that solves all your problems. We get it. We recommend ABM ourselves – but ABM motions aren't anything new, and they're not one solution to all your marketing problems. Tune in to hear from Billy Cina, Managing Partner of Envy, and Pe'era Feldman, Startegic Startup Advisor, on what you should do instead.

Billy Cina has been talking about Wynter for ages. And now she gets to talk to the brains behind the platform. Why aren't all marketers testing their messaging?  Are we saving time & money, or on the contrary? How do we introduce message testing as unnegotiable part when releasing new products or building new campaings? Billy discussed these and many more with Wynter's CEO, Peep Laja...

Think creativity is just a talent you’re born with? Think again. Building a creative team isn’t just about hiring “naturally creative” people—it’s about fostering a culture that sparks new ideas across the board. In this episode of candid chats with other B2B marketers, Dani Peterman from ‪ Appsflyer joins Billy Cina to explore how to unlock creativity within your team, regardless of their job tit...

Is AI stepping up to take over the art of public speaking? The "traditional" coaching world is facing a new challenger: AI tools that promise to improve your speaking skills from your laptop. With apps like ‪ Yoodli, ‪ Pronounce or Orai gaining traction, more people are turning to AI for feedback and practice. But here’s the big question: Can these tools really match the magic of a seaso...

Can’t you just WhatsApp TechCrunch??? Well... No, you cannot. In the latest episode of Banter with Billy, Envy's own Billy Cina sits down with PR powerhouse Leron Kornreich of Si14 Global Comms and stealth-mode startup co-founder Dafna Presler to discuss the real state of PR in 2025. Here’s what they covered: Why getting into TechCrunch is harder than getting your CEO to show up for a podcast...

In this episode of Banter with Billy, Billy Cina sits down with Michael Yehoshua, CMO of WiseStamp, to tear apart the myths, realities, and outright frustrations of the Gartner Magic Quadrant. They cover: Why Gartner still holds weight with CISOs and enterprise buyers (even if they hate it) Whether peer review sites and influencers have replaced the need for analysts The pay-to-play debate—do you...

Two of the things 2025 will bring are more videos and more personalisation. But who has time for those?! Well, with AI avatars, you don't need that much time. That's why Billy Cina invited ‪ D-ID's Tomer Zuker to discuss all things AI: How AI avatars are transforming video content creation, Real-world examples, including PepsiCo’s interactive booth and AI-powered newsletters, and Th...

Yoel Knoll from Cybord ‬ join Billy Cina to debate whether marketers are losing their edge in the age of AI. Are we sacrificing creativity for convenience? Are bland, repetitive strategies the fault of generative AI, or something deeper? We dive into: ✅ How over-reliance on AI risks diluting marketing skills. ✅ The long-standing issue of generic, uninspired content. ✅ Why marketers struggle to...

🎯 Feeling marketing FOMO? You’re not alone. So many startups struggle to decide what to prioritize when there are endless marketing channels, tools, and strategies screaming for attention. Good thing Maya Melamed is here! She's the go-to fractional CMO for startups, and she joins Envy's Billy Cina to break down how to cut through the noise and build a marketing strategy that sticks — ev...

Demand gen isn’t dead—but going solo won’t cut it anymore. Ronen Shetelboim, SVP of Marketing at Cycode, joins Billy to talk about the marketing budget shifts every B2B tech company needs to know before 2025 hits. Here’s the deal: 🔸 AI-fueled content is everywhere (and mostly forgettable). 🔸 Creative, messaging, and brand are now mission-critical—no more skipping the hard stuff. 🔸 Demand gen st...

Join Envy's Billa Cina in her chat with Meital Ashbel, Global Marketing Director of Afimilk and learn everything you need to know about transforming traditional companies - 45-years-old dairy management in Meital's case - into a digital-first, customer-focused business.  In this talk, you’ll learn: 1️⃣ How Meital introduced CRM (hello, HubSpot and Salesforce!) and marketing automation to...

Is sales and marketing alignment truly possible—or is it the mythical holy grail of B2B tech? 🤔 For this conversation, Billy Cina invited no one than Romi Davidor, Senior Marketing Manager at Fiverr to dive deep into the messy, often frustrating relationship between sales and marketing teams. Spoiler: complete harmony might not be the goal, and that’s okay! Here’s what you’ll learn: ✅ Why some t...

Intent data. Love it or hate it, if you’re in B2B tech marketing, you can’t escape it. In this episode of Banter with Billy, Billy sits down with Reuben Braham, GM of Israel at TechTarget, for a no-fluff, all-facts conversation about the murky world of intent data in B2B. They discuss: The real definition of intent data (cause it's not just someone downloading your ebook), The difference betw...