Envy

Banter with Billy

Business EN ↓ 31 episodes

Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered. Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals. Zero buzzwords, fluff, or corporate non-sense, guaranteed.

Author

Envy

Episodes

Want Successful Content? Be Weird. Be Human. Be Useful. Billy Cina Talks to Chelsea Castle 27.05.2025 20:41

In this episode of Banter with Billy, Billy sits down with Chelsea Castle, Head of Content & Brand at Close, to unpack the real state of B2B content marketing—and where it’s heading so fast. From AI’s impact to the death of ebooks, this conversation tackles the messy middle most content teams are stuck in and how the best brands are standing out. Topics include: Why your content team still isn...

So You Want To Build a Community for Your Tech Brand? With Jono Bacon 27.05.2025 20:53

What actually makes a tech community work? In this candid and lively conversation, Billy sits down with renowned community strategist Jono Bacon—founder of the Community Leadership Core and former community lead at Canonical (Ubuntu), GitHub, and XPRIZE. They discuss the real meaning of “community” in the tech world—beyond the Slack channels and half-baked Discord groups. You’ll hear: Why most sta...

Beyond LinkedIn and Google, What's actually working? Yoel Israel 27.05.2025 18:36

Join Billy Cina of Envy and Yoel Israel of Wadi Digital as they banter on what's happening with digital marketing in 2025. Where are budgets being spent? We've hit the spot where Google and LinkedIn are outpricing themselves. From being a 'must have' in the marketing budget, B2B marketers are turning elsewhere to get an ROI. We're not bidding farewell just yet, but we are...

The Only Marketing Tech Stack You Need with BridgeWise's Shahar Heimann 27.05.2025 19:21

Martech FOMO vs. Martech Fatigue, where do you stand? For this conversation, Envy's Billy Cina invited Shahar Heimann, Sr Director of Demand Gen at BridgeWise to deep into the marketing tech stack—what’s essential, what’s overrated, and how to avoid tech overload. Here's what's been discussed: ✅ Must-have tools for post-Series A startups & scaling companies ✅ Why HubSpot is no...

How to beat 3,000+ cybersecurity competitors & win more deals with Pentera's Maayan Sella 27.05.2025 18:38

With over 3,000 cybersecurity companies vying for the same budget, how do you stand out in an industry drowning in blue screens and generic messaging? In this episode of Banter with Billy, Maayan Sella, VP of Demand Gen at ‪Pentera ‬ , joins Billy for a candid conversation about the challenges (and opportunities) of marketing in cybersecurity. 🔥 Topics covered: Cutting through the noise in a crow...

Why Aren't Your Ads Converting with Eden Bidani 27.05.2025 16:13

Today, Billy chats with Eden Bidani, Head of Copy at Cape Agency, about why so many B2B ads just don’t convert—and what you can do about it. Together, they dig into the most common pitfalls in B2B ad campaigns, from generic creative and uninspired landing pages to the classic mistake of ignoring what your customers actually care about. They cover: Why most B2B ads feel like wallpaper and how to ma...