Baking it Down with Sugar Cookie Marketing 🍪

Send us Fan Mail 🛒 The Vendy Blendy Episode - Who's selling what and for how much off. In this week's Baking it Down Podcast - Episode 185 - The Vendy Blendy Episode , it's the moooost wonderful tiiiiime of the yyeeeaarrr. It's the annual Vendy Blendy Episode!  This is the one podcast where we cover all 77 Vendys , where they ship, what they sell and how much they'll sell...

Send us Fan Mail 👻 Boo-urn Out - Staying in front of falling behind. In this week's Baking it Down Podcast - Episode 184 - Boo-urn Out , Corrie wanted to do our annual 😩 "Ways to avoid getting burnt out during the baker's busy season" strategy sesh. Hey - business ownership ain't for the weak. Additionally, baking businesses reach their ordering maximums during the Q4 mo...

Send us Fan Mail 🚫 No - Falling in Love with Rejection. In this week's Baking it Down Podcast - Episode 183 - No , I wanted to cover the worst best word in the business English language: No . In business (and in life), we gotta learn to fall madly in love with two little letters: N and O . But we're trained our whole lives to reject rejection though. No one wants to be told "no&quo...

Send us Fan Mail 🪣 Content Buckets Debunked Content categories explained. In this week's Baking it Down Podcast - Episode 182 - Content Buckets Debunked , the twins talk all things content buckets - an approach to content planning that guides our posting schedule. What are content buckets? They're categories or themes that your content falls into. Think of them as the main pillars or se...

Send us Fan Mail 👙 Correlation & Causation - Looking at the full data picture. In this week's Baking it Down Podcast - Episode 181 - Correlation and Causation , we wanted to talk about the dangers of misassigned reasons why you think your marketing isn't working. Let's define things before we jump in: Correlation : a mutual relationship or connection between two or more things....

Send us Fan Mail 🎯 Reach 4 Q4 - Gaining reach in a complex Q4. In this week's Baking it Down Podcast - Episode 180 - Reach 4 Q4 , we cover reach in a hard-to-reach moment in time: Quarter 4 of the calendar year. And not just any calendar year - it's a Q4 including an election, economic policy shifts, major weather disasters, global wars, port strikes, and black Friday. 🖐️ Talk about a r...

Send us Fan Mail 🤹 2 Busy 2 Business - 10 ways to up communication in Sept. In this week's Baking it Down Podcast - Episode 179 - 2 Busy 2 Business , we wanted to talk about good communication (or the lack thereof... ahem... Bev). Corrie led with a personal story where she left her client, Bev, in communication purgatory wondering when or if Corrie had gotten her inquiry. See, Bev was a refe...

Send us Fan Mail 🗣️ Reading the Cookie Room - Tells your market's telling you. In this week's Baking it Down Podcast - Episode 178 - Reading the Cookie Room , 🍿 Corrie jumped in with the Tiktok flavored popcorn to tell us about a viral series of posts made this week by a wedding make-up artist who was guilty of not reading the room... er, well, cathedral. What started as an innocent dis...

Send us Fan Mail 😥 When Marketing Isn't Working - What to think and what to do. 🎧 This is an excerpt from this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't Working In this week's Baking it Down Podcast - Episode 177 - When Marketing Isn't Working , we wanted to talk about both mindset and methods to reboot a sluggish marketing season. 🧠 In the Diar...

Send us Fan Mail 🦴 Cookie Crime Scene - Don't look back, look forward. In this week's Baking it Down Podcast - Episode 176 - Cookie Crime Scene , Corrie wanted to talk more cognitively about approaching "bad experiences" in business. As a business owner, 😓 you will face difficult clients. 😢 You will have someone demand a refund. 😢 You will experience broken cookies, icing b...

Send us Fan Mail 💍 Wedding Expo Recap - Our eddie wedding vendor expo debrief. In this week's Baking it Down Podcast - Episode 175 - Wedding Vendor Recap , Corrie signed us up for a Wedding Expo - and here's our tell-all - what we did right, what we did okay, and what we wouldn't do ever again.  The event was complex , to say the least. Conceptually - it's genius. Execution -...

Send us Fan Mail 📧 Know Newsletters - What to send to who and how often. In this week's Baking it Down Podcast - Episode 174 - Know Newsletters , we talk everything you need to know about newsletters. These powerhouses in digital marketing are some of the most untouched real estate in the cottage world - and why? We're not sure - but if you capitalize on it now, you'll be cookin&ap...

Send us Fan Mail 🎢 Prep 4 Q4 - How to prepare for our busy season. In this week's Baking it Down Podcast - Episode 173 - Prep 4 Q4 , we're preppin' for Q4 - the baker's "Super (mixing) Bowl." 🏈 Right now, you should be feeling the tides of a lullish summer slowly begin to change as we creep into back-to-school territory. 🌬️ Add in the cooler weather blowing in (hey,...

Send us Fan Mail 🍫 Choc-A Lot - How to increase price by increasing value. In this week's Baking it Down Podcast - Episode 172 - Choc-A Lot , my sisters and my mom partook in our annual "Christmas in July" gift exchange. For a family who loves gift-giving with birthdays from November - February, the rest of the year feels like a gifting desert. Ergo - Christmas in July for the four...

Send us Fan Mail 🙊 Say It, Don’t Spray It - How to ask for help in the groups. In this week's Baking it Down Podcast - Episode 171 - Say It - Don't, Spray It , we wanted to cover a topic to help us help you help us. Because it's how you ask questions in Facebook groups that dictate the kind of answers you'll get. Depending on how you asked it, 🤩 you're either going to ge...

Send us Fan Mail ✂️ Class Supplies - A "bake-down" of what we bring and why. In this week's Baking it Down Podcast - Episode 170 - Class Supplies , (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why.  (🤫 Pssst - if you're a Cookie Class Kits or Cookie College member, you get this...

Send us Fan Mail 😌 Corrie-tisol - Managing stress this summer. In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol , Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress. So while this is a business podcast, the business of...

Send us Fan Mail 🚶‍♂ Alotta Parking Lots - Volume-based pricing versus high pricing. In this week's Baking it Down Podcast - Episode 168 - Alotta Parking Lots, Corrie wanted to talk... well, parking lots. 🌴 We took off from the podcast last week to visit VA Beach (love that beach if you're passing through the great state of Virginny). There's a three-mile strip that runs along the...

Send us Fan Mail 💼 Getting Corpy Orders - A campaign for corporate girly eras. In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders , Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders. Corporate orders are great - they have higher dollar amounts, bigger order totals, repetitive simple designs (hopefully),...

Send us Fan Mail  🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no. In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive , we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we need to get our business up and runnin' like a well-oiled machine is...

Send us Fan Mail 🔪 Taking a Stab at Collabs - The bake-down of a local collab. In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom. Okay, so what's a local collab? If you'r...

Send us Fan Mail 🍗 Loss Leaders - How losing can help you win. In this week's Baking it Down Podcast - Episode 164 - Loss Leaders , we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business.  💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or smelled) their rotisserie chickens priced...

Send us Fan Mail 👨‍💻 Website 101 - An audit of twin2's website. We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163 .  The big takeaway is this: there are many website hosts + templates + themes + plugins. 💻 Find what works best...

Send us Fan Mail 🤑 Tags vs Tips - The bottom line is the bottom line. This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom , but the concept still applies when it comes to stalkin' our clients. The issue arises when we feel we're owed more than just the money we made for an order. As someone who loves to peek o...

Send us Fan Mail 🤝 Mmmmmm - A meeting framework (that works). About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 M onday M orning M arketing M eeting with the M iracles. The MMMMM for short.  😕 Meetings can feel pointless unless they, well, have a point. And that's where meeting frameworks come in clut...