B2B Craftworks

Send us Fan Mail Do you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity, preventing miscommunication, and setting the foundation for a smooth working relationship. Strawberry shares real-world examples of contract red flags, from sneaky non-competes...

Send us Fan Mail In this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss the unique challenges of marketing to law firms — where hierarchies, ethics rules, and decision-making structures make selling software and services far from straightforward. Straw...

Send us Fan Mail Well, it's finally happening. I'm saying the word "farts" on my podcast. Find out why by tuning into this neat series, originally published on YouTube :).  See it live: https://www.youtube.com/watch?v=_q5_STrksf4 Support the show

Send us Fan Mail The conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes,...

Send us Fan Mail Pull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating growth pains, struggl...

Send us Fan Mail Most of the writers I work with aren't sure what to do with LinkedIn. The promise is obvious: a free platform that just costs time to potentially get in front of your target audience. "But what do I talk about... freelancing? How busy I am? I don't want to just shout about myself..." So, here's my little present for you. If I were trying to position myself...

Send us Fan Mail On this episode of B2B CraftWorks , I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor.  What is mindset? Why is it so important? What are the tangible changes I've experienced?  It’s about more than earning more; it's about letting good things reach you by breaking old habits. Tune in for honest insights...

Send us Fan Mail I was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of that have had a huge impact on how I feel at work AND at home — and my family can tell the difference!  Watch this as an original video on YouTube: https://www.youtube.com/watch?v=WSlacEL6zyA Supp...

Send us Fan Mail In the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness."  They explore how emotional states—such as fear, pride, and courage—shape the way experts show up in their content and influence their ability to connect with an audience.  Drawing from David R. Hawkins...

Send us Fan Mail Sarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership. Sarah and Elzet also delve into the creation of the "Thought Leadership Quadrant" model, explaining its four categories: Worker, Influencer, Advisor, and Thought Leader. The episode serves as a practical guide for wri...

Send us Fan Mail Do you meet the strict criteria for someone who's allowed to be good at business? No? Me either.  Here's a little love note to lift you up and show you why YOU are welcome in business... whether you're perfect, imperfect, short, tall, fat, skinny, or whatever you've got going on. Watch this as an original video on YouTube: https://www.youtube.com/watch?v=KO0p2Y...

Send us Fan Mail Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow * Learn more about Eagranie:  https://eagranie.com/#contact Learn more about B2BWI:  https://b2bwritinginstitute.com/ Eagranie's chocolate blog: https://thewelltempe...

Send us Fan Mail Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end. Learn more about Eagranie:  https://eagranie.com/#contact Learn more about B2BWI:  https://b2bwritinginstitute.com/ Support the show

Send us Fan Mail Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it.  Learn more about Eagranie:  https://eagranie.com/#contact Learn more about B2BWI:  https://b2bwritinginstitute.com/ Eagranie's chocolate blog: https://thewelltemperedchocolatier.wordpress.com/about/ Society for Techni...

Send us Fan Mail Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :).  Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagrani...

Send us Fan Mail Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of  mini-coaching :).  See the original email: https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rr Subscribe:  https://b2bwritinginstitute.com/ Support the show

Send us Fan Mail You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with.  In this ep, Sarah and Alyssa share how they narrowed down who to work with, what kind of writing to do, who helped us get there, and how it turned out.  More about Alyssa:  https://owlstreetcontent.com/ More about Sarah:  www....

Send us Fan Mail Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought! More about Alyssa:  https://owlstreetcontent.com/ More about S...

Send us Fan Mail In this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey from being an employee to becoming a successful self-employed writer. We explore the challenges they faced initially, like shedding employee habits that didn't quite fit...

Send us Fan Mail Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave.  Listen for some laughs that will make you feel more brave <3. More about Belinda:  https://www.copywritematters.com/ More about Sarah: https://b2bwritinginstitute.com...

Send us Fan Mail Let's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll talk about what we mean. Listen for some laughs that will help you work on your pricing mindset. The holistic pricing rubric:  https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okN...

Send us Fan Mail Belinda Weaver and I explain our absences. Then we dive into mindset upgrades writers when it comes to taking sick days, brainstorming benefits, and keeping your big "why" front and center.  More about Belinda:  https://www.copywritematters.com/ More about Sarah: https://b2bwritinginstitute.com/ Support the show

Send us Fan Mail Belinda Weaver joins me again and we go down yet another rabbit hole about what's monstrously overrated in freelancing, the best tests we've taken, and a look inside how we run our households (hint: both really different🙃).  More about Belinda:  https://www.copywritematters.com/ More about B2BWI: https://b2bwritinginstitute.com/ Support the show

Send us Fan Mail Let's spice things up with a series of cohosts! First up? Copywrite Matters founder Belinda Weaver, who teaches copy business building and copywriting. In part one, we talk about how we got here, Belinda's "back up plan," and Sarah's nepotism hire out of teaching (oops!).  More about Belinda:  https://www.copywritematters.com/ More about B2BWI:  https://b2...

Send us Fan Mail Join us as a fly on the wall inside The B2B Moonshot Machine! In this journaling session, we walk through a simple, low-stress way to plan some goals for 2023. Not pie-in-the-sky goals... goals that you can achieve and that will make your life better. Read the session notes as we go:  https://docs.google.com/document/d/1wRuSSjaevk73elMYFpb6_2brtu2N6yXDip_zEq8mtTg/edit# Use the Ses...