B2B Better

In this episode, I sit down with Alex Price, Founder and Managing Director of 93digital, to have a good old chinwag on the things that can make or break a client-agency relationship. Looking at it from both sides of the aisle, we try and answer questions like how to recognise the organisations that will be a good cultural fit, what it takes to effectively brief and run a project, and how to get a...

In this episode, I sit down with Syed Ali, Senior Manager of Social Media at Databricks, who shares his hard-won wisdom on what makes a B2B brand worth following on social media, how to generate content consistently when you're the only one doing it, and how to amplify your reach through an employee advocacy programme. We also talk TikTok. This is real advice for the everyday B2B marketer who want...

Ask any CEO or Commercial Manager of a B2B organization the #1 objective for their marketing department and chances are the response will be "leads". In this episode, I recount the tale of a fun piece of content I worked on that ended up netting 800 unique downloads and scoring 27 pieces of coverage in the trade media. I run through the exact process of what we pulled together; how it was distribu...

Copy is the lifeblood of effective communication. But getting it right isn't easy. It can be daunting to sit down in front of a blank page and write something that compels a reader to take action. And that's what we focus on in episode one of B2B Better. I'm joined by Hermione Wright, Senior Writer and Founder, who has worked with everyone from Adobe to Siemens to Envato, to dive into how organiza...