B2B Better

Before we get into it… Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free. Want to talk? Hit this link. In this episode, I talk to Gia Laudi, Co-founder of Forget the Funnel. We talk about why the conventional marketing fun...

Before we get into it… Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free. Want to talk? Hit this link. In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro. We talked about how to think about modern-da...

Before we get into it… Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free. Want to talk? Hit this link. In this episode, I talk to Andrew Davies, CMO of Paddle. We talked about the recent launch of Paddle Studios - the prem...

Before we get into it… Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free. Want to talk? Hit this link. In this episode, I talk to John Rougeux, Partner at Category Design Advisors. We talked about what category design ACTU...

Before we get into it… Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free. Want to talk? Hit this link. In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath. She recently produced SaaSOpen - a 500+...

Before we get into it… Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free. Want to talk? Hit this link. In this episode, I talk to Lucy Heskins, Founder of Oh Blimey. We talked about the components of an early-stage marketi...

Before we get into it… Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free. Want to talk? Hit this link. Raw, authentic, slightly tired... no, this is not the description of my upcoming country album. In this episode, I take...

Before we get into it… Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free. Want to talk? Hit this link. In this episode, I talk to Mark Kilens, CMO of Airmeet. We broke down how to create a webinar programme that doesn't ma...

In this episode, I talk to April Dunford, Positioning Expert. April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning. I've always wondered though - how does her methodology translate to selling services or solutions? Well, I got the answer (and then some!) on this episode of B2B Better. We also covered...

Before we get into it… I’ve started a strategic marketing consultancy firm called B2B Better. We offer Fractional CMO work, marketing sprints and coaching. Want to book a free, no-strings-attached strategy call? Just click this link . In this episode, I talk to Ramli John, Content Director at AppCues. We talked about how he launched a series of educational courses to build demand with his target I...

I sit down with Kyle Lacey, CMO of Jellyfish. We talk about how to build a balanced marketing strategy against revenue and brand targets, why investing in experiences is so important - even in this macroeconomic climate - and how a tiny Golden Llama statue generated thousands in revenue for his company. Listen here: * On the website * On Spotify * Or Apple Podcasts * You can listen on any other po...

In this episode, I talk to Jeffrey Mack, VP of Marketing at Agility. We talked about a creative direct mail ABM campaign he ran during his time at LinkedIn to 250 targeted accounts to drive new business - all inspired by Taylor Swift. This episode of a new micro-series under the B2B Better umbrella, Breaking B2B, showcases creative marketing and sales campaigns executed by people in the trenches,...

In this episode, I talk to Ronnie Higgins, Director of Content Marketing at OpenPhone. We talk about the concept of a B2B company building a media company, why it works and why it doesn't and creating a culture of creativity. If you want to understand how to get off the hamster wheel of just producing content that no one cares about, this is the episode for you.  Thanks to my friends, Transmission...

In this episode, I talk to Amelia Sordell, Founder of Klowt Agency. We talk about how personal branding is totally different from publishing content, why businesses selling services should invest in empowering employees to think strategically about social, and what you need to get started today. If you care about how to equip your sales team with the tools they need to have customers come to them....

In this latest episode of B2B Better, I talk to Jay Acunzo, Creator of the Unthinkable podcast. Jay breaks down his step-by-step process of developing the premise for a new "show" (he's created over 15 of them for B2B brands), talks about the importance of optimising for resonance versus reach AND gives a behind-the-scenes peek into the logistics of pulling together a podcast like Unthinkable. If...

I sit down with Tina Donati - direct-to-consumer and eCommerce expert - to talk about what D2C fundamentals can (and should!) be picked by B2B marketers. We talked about unforgettable Customer Experiences. We talked about doing Unscalabe Things. We talked about the Founder Story. ...covering real-world examples from the consumer side of the aisle and how they can be applied to enterprise sales.  Y...

In this episode, I sit down with VILPE - a speciality roofing ventilation equipment manufacturer based out of Finland. We talked about exhibiting at expensive trade shows, how to not send rubbish cold emails and... just kidding. We spoke about TikTok. Why? Because they have built a following of 80,000 followers in under 12 months. And it's starting to yield some awe-inspiring business results...

In this episode, I sit with Will Aitken, Evangelist at SalesFeed and Speaker and Subject Matter Expert at Vidyard. We talk about how to set up a CRM to work for sales, marketing and the wider business, why a self-built platform never makes sense and how to persuade people actually to use the tool in their day-to-day. This is FUNDAMENTAL stuff to running a successful B2B GTM strategy.  Listen here:...

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down with Andra Zaharia, Content Marketing Specialist for cybersecurity companies.  We dived into the unique marketing challenges facing an exploding sector, the role of f...

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down with Amit Bivas, VP Marketing at Optimove. We dived into why the company has launched a standalone media publication (PostFunnel) alongside its company blog, the oppo...

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down with Sophie Hill, Marketing Executive at Rothley and recent inductee into The Drum Future 50. We dived into her work in transforming the manufacturer of metal tubes i...

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks. I also share interviews with whip-smart marketing leaders on their strategies every Thursday. Sign up below for free. During this episode, I sit down with... myself. Sounds kinda sad when you put it like that, but trust me, this is going somewhere. In a once-in-a-blue-moon recording of B...

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down Katie Cacchiani, Digital Media Director at Mediassociates. We talk dive into how to prepare employees to take part in an advocacy programme, running successful traini...

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down Alicia Russell, VP Marketing at Onalytica. We talk about how B2B brands can find and leverage influencers to amplify their message, what makes a successful influencer...

Hi! 👋 In  The B2B Bite , I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week. Sent every Monday AM. Best enjoyed with coffee. Sign up below for free. In this episode, I sit down Tom Bangay, Director of Content at Juro, the contract automation platform.  We talk about: * His step-by-step strategy in building a niche B2B community for legal tea...