B2B Automation Spotlight

In this episode, host Michael Bernzweig sits down with Dan Charles , founder of Codarity, to unpack why so many B2B agencies and event businesses stay stuck in feast‑or‑famine mode. Dan explains how most teams only market to the 5% of buyers who are actively searching while ignoring the 95% who are quietly forming their shortlists months in advance. He walks through how to map category entry point...

Join host Michael Bernzweig to discover how top e-commerce brands leverage data to optimize marketing, improve conversions, and reduce wasted ad spend. In this episode, Matthew Stafford shares proven strategies and real-life case studies that reveal the power of authentic customer data and AI-driven insights to drive sustainable growth. Key Topics The importance of owning and authenticating your c...

Join host Michael Bernzweig as he explores how to align your sales and marketing teams, define clear go-to-market systems, and leverage AI effectively to drive scalable growth. This episode features insights from Mark Gordon , CEO of Integrated Go-to-Market Solutions, on transforming organizational alignment to unlock revenue potential. Key topics: The importance of organizational clarity in defin...

In this episode, host Michael Bernzweig and guest Kyle Bailey from Front Burner Marketing share actionable insights on how local service providers can adapt to the rapid changes AI and search algorithms are bringing. Discover how to future-proof your business and stay visible in a competitive landscape. Key Topics: Kyle's entrepreneurial journey from 2009 to today and lessons learned from setbacks...

In this episode, host Michael Bernzweig engages with Ron Crabtree to explore the intricacies of entrepreneurship, digital transformation, and AI. They delve into Ron's career journey, highlighting his experiences with value stream mapping and activity-based costing, and discuss the challenges organizations face in adopting digital transformation, particularly in manufacturing. Takeaways Ron Crabtr...

In this insightful conversation, host Michael Bernzweig engages with Tory Bjorklund , a veteran tech entrepreneur , to explore the intricacies of digital transformation. They discuss the importance of vision, execution, and assimilation in successful digital initiatives, highlighting the role of AI in enhancing project management and data migration. The dialogue also delves into the challenges of...

In this podcast episode, host Michael Bernzweig discusses the journey of founding Aetos with Shayne Adler , focusing on the challenges and transformations in compliance and AI deployment. The conversation covers the importance of privacy by design, the role of AI in business, and the concept of shadow AI. Key insights include the need for a plan B in AI deployment, the significance of security bas...

In this episode, host Michael Bernzweig and guest Sarah Johnson discuss the importance of a content-first framework for organizations aiming to scale content and AI. They emphasize the need for clear messaging and team alignment to avoid AI confusion and enhance performance. The conversation highlights the structural clarity required for AI readiness and the role of stakeholder alignment from the...

In this podcast episode, host Michael Bernzweig is joined by Ryan Burch , founder of the Tobie Group , to discuss the evolving landscape of marketing and advertising with a focus on AI's impact. The conversation highlights the importance of understanding your audience and adapting to new technologies while maintaining core marketing principles. Takeaways Flexible marketing is at the core of succes...

This episode features Michael Bernzweig hosting Phil Bacon , founder of Marketing Managed , as they discuss building a successful marketing strategy. The conversation delves into foundational marketing principles, understanding your audience, and practical advice for auditing and improving marketing efforts.  Takeaways Understand your audience deeply to tailor marketing efforts. Foundational marke...

In this episode, Michael Bernzweig hosts Paul Furiga of Vendilli to discuss the power of storytelling in business, emphasizing the importance of the 'capital S story' and how AI is reshaping modern business practices. They explore how storytelling can enhance business connections and the role of AI in freeing humans from mundane tasks, allowing more focus on core competencies. Takeaways Storytelli...

In this insightful podcast episode, hosted by Michael Bernzweig , Larissa Schneider , co-founder of Unframe , explores the current landscape of enterprise AI adoption. She highlights the challenges businesses face in extracting value from AI, the importance of tailored solutions, and the shift towards customer-centric AI platforms. Schneider also shares predictions for the future of AI in enterpri...

In this episode, host Michael Bernzweig welcomes Kuber Jain from Headspace to discuss the integration of automation in business processes. They explore how to design systems that support both customers and internal teams, focusing on personalization at scale and balancing automation with human connection. Kuber shares insights from his experience at Headspace and other leading companies, emphasizi...

In this podcast conversation with host Michael Bernzweig , Raj Singh of Mozilla discusses the concept of the "super individual contributor" (super IC) and how leveraging Gen. AI can transform productivity and innovation. He shares personal experiences and strategies for adopting AI tools to enhance workflows, emphasizing the importance of adaptability and collaboration. Singh highlights the potent...

In this episode, host Michael Bernzweig speaks with Mark Andrews from AI Profits , who discusses the importance of building a culture for AI adoption and enablement, with a focus on Business Process Automation. He emphasizes the need for behavioral change in organizations to integrate AI into existing processes effectively. Mark highlights the role of AI in enhancing productivity by reducing repet...