Software Oasis

B2B Automation Spotlight

Business EN ↓ 32 episodes

B2B Automation Spotlight™ is the podcast for founders, operators, and revenue leaders who want to scale with business process automation, AI, and no‑code workflows. Each weekly episode dives into real‑world automation use cases, from marketing and sales to customer success, finance, and operations.​Hosted by Michael Bernzweig of Software Oasis, the show features in‑depth conversations with B2B leaders, automation architects, RevOps pros, and SaaS builders who share how they design, implement, and optimize automated systems. Learn how to map processes, choose the right tools, and connect your t...

Author

Software Oasis

Category

Business

Podcast website

softwareoasis.com

Latest episode

Jun 19, 2026

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Episodes

Bekir Atahan on AI Transformation at Experis 19.06.2026

Introduction Bekir Atahan’s journey from Turkey to the U.S. His career path through Sun Microsystems and Oracle Focus on transforming work with AI Interview Bekir’s early interest in data and AI His role at Experis as VP of the Data and AI Center Challenges and opportunities in AI implementation Presentation The stages of AI integration at Xperis Building AI solutions such as AI Workbench and Soph...

Pratyush Lal on Navigating AI Transformation at Baringa 17.06.2026

Introduction Pratyush Lal's unique career journey from India to Georgia Tech. Initial role in designing educational equipment for kids with special needs. Building his first data platform and entering the tech consulting world. Interview Pratyush's insights on humility and continuous learning. Challenges and rewards of a non-linear career path. Common client challenges and solutions at Baringa. Pr...

Ryan McElroy on Data Reliability and AI Success 10.06.2026

Introduction Ryan's unexpected move to Charlotte and career beginnings Insights from early career experiences Episode promise: AI as software projects Interview Ryan's varied industry experience The pivotal moment leading to joining Hylaine Key insights on AI project mistakes Presentation Hidden costs of unreliable data Case studies in data reliability Key dimensions of data reliability Panel Q&A...

Steve Senterfit on Revolutionizing Business Process Automation with Agentic AI 06.06.2026

Introduction Steve's unique career path from financial services to energy Importance of industry knowledge in consulting How early challenges shaped his approach to AI Interview Transition from development to consulting Learning from industry-specific failures Steve's journey into oil and gas Presentation Overview of business process automation Role of agentic AI in transforming processes Key exam...

Ravi Srivatsav on Tackling AI Data Security with DataKrypto 27.05.2026

Introduction - Ravi's experience with security breaches in telecom. - How these challenges led to founding DataKrypto. - The necessity of encryption in AI. Interview - Ravi's career journey and technological insights. - The pivotal moment leading to DataKrypto's creation. - Early challenges and solutions in building DataKrypto. Presentation - DataKrypto's encryption methods for AI security. - Expl...

Bhupendra Chopra on Navigating Entrepreneurship and Data Migration 20.05.2026

Introduction - Bhupendra's journey from product to services - Challenges faced with initial sales strategy - Strategic partnership with Microsoft Interview - Importance of mentorship and networking - The pivot from vendor neutrality to partnership - Insights on bootstrapping vs. taking on venture capital Presentation - Current challenges in data migration - Automation in pre-migration assessments...

Demetri Papazissis on Navigating Sovereign AI Deployment with Superbo AI 15.05.2026

**Introduction** - The inception of Superbo AI before AI was trending - Challenges of being a first mover in AI - Superbo's journey to navigate AI buzzwords   **Interview** - Demetri's career path leading to Superbo AI - Evolution from mobile marketing to AI solutions - The blessing and curse of being first in the market   **Presentation** - Importance of sovereign AI deployment infrastructure - P...

Niraj Singhal on AI Transformation at NTT Data 10.05.2026

Niraj Singhal is the Group Senior Vice President at NTT Data, where he leads global consulting and digital transformation initiatives. With nearly three decades of experience across diverse industries, he is passionate about leveraging AI to drive business outcomes. ** Introduction** - Niraj Singhal's diverse career journey - The rapid pace of technological change - The importance of embracing cha...

Michael Murphy on Transforming Business Agility with ADAPTOVATE 20.04.2026

Michael Murphy is a partner and AI operating model lead at ADAPTOVATE in Canada. With a background in theater directing and consulting, he has extensive experience in business transformation and agility. Murphy previously worked at Deloitte, where he honed his skills across North America and Germany. 00:00 - Introduction to Michael Murphy and his journey 05:30 - Transition from theater to consulti...

Ethan Giffin on Transforming B2B Commerce 15.04.2026

Ethan Giffin is the founder and CEO of Groove Commerce, a leading agency specializing in B2B e-commerce transformation. With nearly two decades of experience, Ethan is an expert in helping manufacturers and distributors modernize their commerce strategies. His work focuses on aligning digital channels with revenue growth and fostering innovation in B2B environments. [00:00] Introduction to Ethan G...

Co‑Pilots to Agents: An Executive Guide to AI 23.02.2026

In this episode, host Michael Bernzweig talks with Amir Elion , CEO of Think Big Leaders and former AWS innovation leader, about how executives should think about AI agents and generative AI strategy. Amir explains why intelligence is becoming a cheap, scalable commodity, outlines the growing capabilities across text, code, vision, audio, data, and physical systems, and introduces a three‑pillar f...

Shipping Real AI: Process Mapping to Automation 23.02.2026

In this episode, host Michael Bernzweig talks with Zane Frantzen , VP Platform and Operations at SimplyAsk, about why so many AI projects stall out before they deliver business value. Zane shares three common mindsets that sink initiatives, explains how AI amplifies whatever process reality you already have, and stresses the importance of mapping workflows, clarifying owners, and targeting repetit...

Autonomous Sales Agents for Enterprise Revenue Teams 23.02.2026

In this episode, host Michael Bernzweig talks with Roi Carmel , CEO and co‑founder of Spotlight AI , about how autonomous agents can fix enterprise sales productivity. Roi explains why reps spend most of their time on documentation, updating systems, and analysis instead of selling, and why quota attainment has barely improved despite a decade of new tools. He shares how Spotlight’s layered sales...

AI Prototyping: From Static Screens to Live MVPs 21.02.2026

In this episode, host Michael Bernzweig talks with Ricardo Tosatto , CEO at Esfera and COO at Esfera Studio, about how AI is changing product design and prototyping. Ricardo explains why traditional design teams spend 70–80% of their time inside tools like Figma and still end up with static prototypes that don’t reflect real user behavior. He shares how AI‑powered tools can generate working UI, fl...

AI Usage‑Based Billing That Protects Margins 21.02.2026

In this episode, host Michael Bernzweig talks with Mitchell Jones , founder and CEO of Lava , about how to monetize AI features without destroying SaaS margins. Mitchell breaks down why AI introduces real variable costs, why seat‑based pricing no longer reflects value when agents can replace dozens of users, and how usage‑based models can better align price with outcomes. You’ll learn how an AI ga...

Scaling Enterprise Workflows from Chaos to Clarity 16.02.2026

In this episode, host Michael Bernzweig sits down with Michael Toguchi , Chief Strategy Officer at Techtonic, to explore how mission‑driven and enterprise organizations can turn chaotic, manual workflows into scalable systems their teams actually use. Michael breaks down why many workflow and automation projects fail—not because of bad software, but because they’re misaligned with mission, culture...

AI‑Ready Data Integration for Enterprise Tech Stacks 16.02.2026

In this episode, host Michael Bernzweig talks with Matt Soltau , Global Director of Strategy and Operations at IntelliPaaS, about how enterprises can make their fragmented tech stacks truly AI‑ready. Matt explains why point‑to‑point “spaghetti” integrations create data silos, security risk, and failed AI projects, and shares how a centralized integration layer can deliver real‑time, reliable data...

B2B Event Business Demand: Ending Feast‑or‑Famine 16.02.2026

In this episode, host Michael Bernzweig sits down with Dan Charles , founder of Codarity, to unpack why so many B2B agencies and event businesses stay stuck in feast‑or‑famine mode. Dan explains how most teams only market to the 5% of buyers who are actively searching while ignoring the 95% who are quietly forming their shortlists months in advance. He walks through how to map category entry point...

Fixing Your Funnel with AI 07.02.2026

Join host Michael Bernzweig to discover how top e-commerce brands leverage data to optimize marketing, improve conversions, and reduce wasted ad spend. In this episode, Matthew Stafford shares proven strategies and real-life case studies that reveal the power of authentic customer data and AI-driven insights to drive sustainable growth. Key Topics The importance of owning and authenticating your c...

Scaling with AI: From Chaos to Control 07.02.2026

Join host Michael Bernzweig as he explores how to align your sales and marketing teams, define clear go-to-market systems, and leverage AI effectively to drive scalable growth. This episode features insights from Mark Gordon , CEO of Integrated Go-to-Market Solutions, on transforming organizational alignment to unlock revenue potential. Key topics: The importance of organizational clarity in defin...

Impact of AI on Local SEO 30.01.2026

In this episode, host Michael Bernzweig and guest Kyle Bailey from Front Burner Marketing share actionable insights on how local service providers can adapt to the rapid changes AI and search algorithms are bringing. Discover how to future-proof your business and stay visible in a competitive landscape. Key Topics: Kyle's entrepreneurial journey from 2009 to today and lessons learned from setbacks...

The Role of AI in Modern Manufacturing 26.01.2026

In this episode, host Michael Bernzweig engages with Ron Crabtree to explore the intricacies of entrepreneurship, digital transformation, and AI. They delve into Ron's career journey, highlighting his experiences with value stream mapping and activity-based costing, and discuss the challenges organizations face in adopting digital transformation, particularly in manufacturing. Takeaways Ron Crabtr...

The Role of AI in Business Success 26.01.2026

In this insightful conversation, host Michael Bernzweig engages with Tory Bjorklund , a veteran tech entrepreneur , to explore the intricacies of digital transformation. They discuss the importance of vision, execution, and assimilation in successful digital initiatives, highlighting the role of AI in enhancing project management and data migration. The dialogue also delves into the challenges of...

AI Governance and Compliance 26.01.2026

In this podcast episode, host Michael Bernzweig discusses the journey of founding Aetos with Shayne Adler , focusing on the challenges and transformations in compliance and AI deployment. The conversation covers the importance of privacy by design, the role of AI in business, and the concept of shadow AI. Key insights include the need for a plan B in AI deployment, the significance of security bas...

Avoiding AI Confusion with Clear Messaging 26.01.2026

In this episode, host Michael Bernzweig and guest Sarah Johnson discuss the importance of a content-first framework for organizations aiming to scale content and AI. They emphasize the need for clear messaging and team alignment to avoid AI confusion and enhance performance. The conversation highlights the structural clarity required for AI readiness and the role of stakeholder alignment from the...

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