Software Oasis

B2B Automation Spotlight

Business EN ↓ 32 episodes

B2B Automation Spotlight™ is the podcast for founders, operators, and revenue leaders who want to scale with business process automation, AI, and no‑code workflows. Each weekly episode dives into real‑world automation use cases, from marketing and sales to customer success, finance, and operations.​Hosted by Michael Bernzweig of Software Oasis, the show features in‑depth conversations with B2B leaders, automation architects, RevOps pros, and SaaS builders who share how they design, implement, and optimize automated systems. Learn how to map processes, choose the right tools, and connect your t...

Author

Software Oasis

Category

Business

Podcast website

softwareoasis.com

Latest episode

Jun 19, 2026

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Episodes

AI in Advertising: A New Era 24.01.2026

In this podcast episode, host Michael Bernzweig is joined by Ryan Burch , founder of the Tobie Group , to discuss the evolving landscape of marketing and advertising with a focus on AI's impact. The conversation highlights the importance of understanding your audience and adapting to new technologies while maintaining core marketing principles. Takeaways Flexible marketing is at the core of succes...

Quick Automation Wins in B2B Marketing 23.01.2026

This episode features Michael Bernzweig hosting Phil Bacon , founder of Marketing Managed , as they discuss building a successful marketing strategy. The conversation delves into foundational marketing principles, understanding your audience, and practical advice for auditing and improving marketing efforts.  Takeaways Understand your audience deeply to tailor marketing efforts. Foundational marke...

AI and Storytelling: A New Business Era 23.01.2026

In this episode, Michael Bernzweig hosts Paul Furiga of Vendilli to discuss the power of storytelling in business, emphasizing the importance of the 'capital S story' and how AI is reshaping modern business practices. They explore how storytelling can enhance business connections and the role of AI in freeing humans from mundane tasks, allowing more focus on core competencies. Takeaways Storytelli...

Unlocking AI's Potential in Enterprises 19.01.2026

In this insightful podcast episode, hosted by Michael Bernzweig , Larissa Schneider , co-founder of Unframe , explores the current landscape of enterprise AI adoption. She highlights the challenges businesses face in extracting value from AI, the importance of tailored solutions, and the shift towards customer-centric AI platforms. Schneider also shares predictions for the future of AI in enterpri...

Balancing Automation and Human Connection 03.01.2026

In this episode, host Michael Bernzweig welcomes Kuber Jain from Headspace to discuss the integration of automation in business processes. They explore how to design systems that support both customers and internal teams, focusing on personalization at scale and balancing automation with human connection. Kuber shares insights from his experience at Headspace and other leading companies, emphasizi...

AI Revolution: Mozilla's Path to Super ICs 03.01.2026

In this podcast conversation with host Michael Bernzweig , Raj Singh of Mozilla discusses the concept of the "super individual contributor" (super IC) and how leveraging Gen. AI can transform productivity and innovation. He shares personal experiences and strategies for adopting AI tools to enhance workflows, emphasizing the importance of adaptability and collaboration. Singh highlights the potent...

Enhancing Productivity with AI 29.12.2025

In this episode, host Michael Bernzweig speaks with Mark Andrews from AI Profits , who discusses the importance of building a culture for AI adoption and enablement, with a focus on Business Process Automation. He emphasizes the need for behavioral change in organizations to integrate AI into existing processes effectively. Mark highlights the role of AI in enhancing productivity by reducing repet...

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