Auto Collabs

Send us Fan Mail Everything in the automotive industry is about providing a great customer experience. And someone who really understands customer experience is John Clavadetscher of Outsell. He’s spent years studying consumer shopping trends and how r...

Send us Fan Mail How do you respond to a bad customer experience? Some of us would write a review, or vent about it to our friends and family. But not Slawek Potasz. He’d design a robot to fix the problem. And that’s exactly what he did when he created...

Send us Fan Mail Connection matters. And ActivEngage is all about making a connection, through their chat platform to their TikTok accounts. Carol Marshall, their COO, found her first dealership job as a GSM, coming right from retail. She joins us to t...

Send us Fan Mail Without Ryan Osten, there might not be an Automotive State of the Union. That’s right. Paul and Kyle were introduced in a marketing room hosted by Gubagoo’s former marketing director, hired by none other than Ryan Osten. Ryan shares th...

Send us Fan Mail Dan Moore helps us come back down to earth. It’s easy to get caught up in the world of reports, gut feelings and keeping up with the Joneses. But Dan Moore of Vistadash has a way of seeing through the buzzwords and talking about what a...

Send us Fan Mail Some people have seen it from both sides. Anthony Jingoli of Effectv is one of them. When he started working for Comcast over 20 years ago, cable television was the disrupter. But then as digital and streaming exploded, cable TV was th...

Send us Fan Mail 7 hours online before they visit a showroom. CARS.com has a lot of consumer data, and is seeing many trends and disconnects in the automotive industry. CEO Alex Vetter joined us on Auto Collabs to talk about the digital customer experi...

Send us Fan Mail There are a lot of excuses for why a company doesn’t invest in social media. Nathanael Greklek has a counter for every single one of them. As the Chief Digital Branding Leader for Mohawk Auto Group, Nathanael has built an organic socia...

Send us Fan Mail If there was an Oscar for dealership commercials… Brian Ortega would probably have one. He’s the Creative Director at Valley-Hi Toyota, home to some of the most creative commercials in the industry. The team creates a new story-based 3...

Send us Fan Mail The computer on the Starship Enterprise that crew members could talk to. R2-D2. Jarvis. Science fiction has been showing us AI and digital assistants for years. And Josselyn Boudett and the team at Stella Automotive AI are bringing the...

Send us Fan Mail A digital retail perspective. Doug Miller has helped some significant brands make big digital transitions. Ever heard of Ticketmaster? Doug was there when they sold their first ticket online. What about Expedia? They started by faxing ...

Send us Fan Mail Do you have someone in your organization that touches every department? For DeNooyer Automotive Family, that person is Erin Sparks. As the marketing director, she has a lot on her plate and a lot of tabs open on her computer. But she m...

Send us Fan Mail Transportation is freedom. Mike Darrow, President and CEO of TrueCar, recognizes that automotive can often live in the space between supply and demand, where a dealership is looking to purchase cars in order to meet the needs of custom...

Send us Fan Mail Building a product strategy based on target audience. AutoLeadStar is playing the long game. They are developing products to address the entire industry, not just the needs of one or two dealers. And that means they are focused and inn...

Send us Fan Mail A marketer turned developer now marketing a marketing tool. After working in the industry for several years, Jeff Gonzales saw a need for dealers to quickly be able to do their own marketing and ad campaigns. The tool that he developed...

Send us Fan Mail Sometimes you meet someone for the first time on a Zoom call. This was the experience interviewing Sarah Carter of Upstart Auto Retail. Sarah has 20 years of experience in the industry, and she has a good perspective on the intersectio...

Send us Fan Mail Auto is BIG. You never know where a conversation with Darren Doane will go, but it will keep you thinking long afterwards. Darren is a director, first of music videos and now of documentaries. He’s been around many types of business an...

Send us Fan Mail Unboxing, ride alongs and cars in the community. There’s a sort of punk rock aura around Jeff Revilla. His first business was a skate shop where he was buying ad words on Overture. Then he joined Smail Auto Group, where he monetized th...

Send us Fan Mail Steven Apicella is a man on a mission. He’s out to influence the automotive industry and specifically the way that F&I has worked in the past. You can hear the passion in his voice, how much he cares for both the dealer and the custome...

Send us Fan Mail Chad Graves knows marketing. He began in the marketing department of a dealership group before leaving with members of that team to start Reunion Marketing. Now, Reunion works with dealers to lift the gates of transparency, break down ...

Send us Fan Mail We can’t tell you what’s going to happen in the future. But Michael Johnson has a sneak peek. Part of this is because he lives in Australia, several hours ahead of us in the US. The other part is that dealers in Australia have been exp...

Send us Fan Mail Some people always bring the sermon. Tim Cox is one of them. He is the co-founder of CarNow, and has so many thoughts for the automotive industry. But what’s special about Tim is that he is genuine all the time and you can hear his hea...

Send us Fan Mail Everything’s bigger in Texas. Including Classic Chevrolet’s buy center in an 80x30ft tent. Eric Hall is the Internet Director for Classic Chevrolet, and he talks about staying on top as one of the largest volume dealers in the nation, ...

Send us Fan Mail Your background informs your now. That’s what Colby Joyner has experienced, going from the auto industry to the Air Force, to being an air traffic controller, to a massage therapist and then back into the auto industry both on the deal...

Send us Fan Mail A 50 year veteran. Tommy Gibbs has been selling cars longer than Paul, Kyle or Michael have been alive. What made him such an effective operator and what makes him a great consultant now is his emphasis on the basics. You might not get...