Ask An Expert | Embarque SEO

Embarque is an SEO agency that helps SaaS and B2B companies grow through AI-driven search strategies. We focus on what works now — from Generative Engine Optimization (GEO SEO) to visibility in AI Overviews and ChatGPT search. Every video is built to help you understand, measure, and improve your SEO performance in the AI era. See our client results: https://www.embarque.io/case-studies Book a str...

Reddit Marketing: How to Get Customers Without Getting Banned Anne Smarty has been marketing on Reddit for 15 years — longer than most brands have even taken it seriously. In this episode, she breaks down the exact strategy her agency uses to grow subreddits, earn backlinks from Forbes and Investopedia, and build brand visibility in AI search — all without triggering bans or getting shadowbanned....

How does a brand outrank the NHS in one of the most competitive YMYL niches on the internet? In Episode 2 of Ask An Expert, we sit down with Mark Williams-Cook (Founder of AlsoAsked and Director at Candour) to seo strategy for competitive niches to increase online visibility against larger brands. We dissect the mechanics of a 200x traffic growth story. Mark explains why traditional SEO is no long...

Is Technical SEO dead, or is it more important than ever? In this episode of Ask An Expert, we sit down with Peter Rota, a top-ranked SEO specialist (ranked #6 nationally by Favikon) with 10+ years of experience helping Fortune 500s and startups dominate search. We dive deep into how AI Overviews (SGE), LLMs (Large Language Models), and modern JavaScript frameworks are reshaping technical SEO for...