Approved

Yes, it's true. Nicole has some sad news. Normally she writes these show notes, so I don't really know what to say. Just listen as she talks about her new journey and we discuss what the future of Approved looks like. Thank you to all of our listeners, friends, and family for listening. We love and appreciate you all! LOVE YA X

On today's episode we finally interview our boss, mother, founder and director - Shelley Friesen. We discussed: - How she started the agency - Advice for anyone wanting to start their own agency - Navigating COVID and difficult moments as a business owner - Building company culture - Balancing motherhood and business We think you will really love this episode and learn so much from it! It'...

Welcome back Approvers!! It's almost 5pm and I my brain isn't working so let's get right into it. In today's episode, we are talking all things UGC - why it is crucial in any social media strategy as well as our top tips on how you can become a UGC creator. We discuss: UGC creation / video producer roles what are they and how do these roles differ? Why tUGC and video producers are...

Welcome to 2025, besties! After a much-needed break, we’re back, refreshed, and ready to take on the year. First up on our calendar: we’re speaking at the Social Summit on February 6 at Rydges Hotel Melbourne! The Social Summit is the event to connect, create, and collaborate IRL with industry leaders at the crossroads of content and commerce. Mark your calendars because we’ll be speaking about Co...

OKAY LOOK I WAS ON HOLIDAYS AND I CAME BACK LAST WEEK AND IT TOOK ME A MINUTE TO GET INTO ROUTINE OKAY, SO DON'T BE MAD THAT THIS BEING POSTED LATE!!! On today's episode we discussed what we learnt in 2024, such as: - How we developed our confidence in general - How we grew as social media managers - Learning to ask for help - Feeling confident in backing our ideas - How to use data to inform your...

Welcome back, beautiful people. It's the second last episode for the year!! Can you believe it? On today's episode: Step aside chocolate wheatens, Hannah is loving her Chobani yoghurt, specifically topped with granola and berries for breakfast. New meal alert! Career Hotline: This week, we will talk about stats and performance. We look at how to track your post data, how to interpret your stats an...

Another week, another episode of Approved. On today's episode we talk about: - Hannah eating waffles for dinner - Nicole scouting hot men at Woolies - Nicole is loving Bobby Drinks this week - How we stay creatively inspired + come up with new ideas for social media content - James Charles genius marketing campaign for his new song - why it works and why brands should try this approach. We also ta...

Hey fam in the clurb we all fam FYI. Let's get straight into it I don't have time to frick around today. Han confesses her love for her favourite fake tan, Bali Body and how committing to fake tan is equally rewarding as it is painful Then, we give our top tips on all things Linkedin! Learn all about: How to post consistently What content works best on LinkedIn How to come up with content concepts...

Welcome to season two! Froomes, how to avoid procrastination and the Bean Soup Theory Welcome back Pookie!! Did you miss us? We thought so. We are back for season two, and this season is going to be bigger and better than ever before and we are so excited!! You will notice our brand new cover and our new intro song by up-and-coming Melbourne Jazz duo, Gulf. On today's episode, we talk about: Lucin...

WELL, WELL WELL! Where have we been, you ask? We have been held at mercy to the painful and menacing ways of technology, all thanks to a mic not working on an episode we recorded a few weeks ago. Can you fricken believe it!!! Have no fear, we are back and ready to rock and roll. It shocks me to tell you this, but this is our second freaking last episode of this season! We will then take a short an...

In today's episode, we discuss a video that recently went viral on TikTok and caused QUITE the debate online. TBH Skincare, an Australian-owned skincare brand, hopped onto a trend and just happened to have their video end up on the wrong side of the internet. The comments were frankly, disgusting and misogynistic, but the team clapped back by redoing the trend and reading out the nasty comment...

WELCOME BACK APPROVIES! On this week's episode, we go full prac mode and offer our advice on how to film and edit content for Tiktok (and Instagram and LinkedIn) We offer advice on: How to organise your set up and filming kit Everything is content! Be on the lookout for small moments you can capture snippets of throughout your day, and don't overthink it, just film! How to get over the fea...

On this week's episode, we talk about personal brand and how important it is to use your social media to help you stand out when applying for a job in social media and marketing. Resumes and cover letters are still important, but social media helps to set you apart when employees are looking for new people to work with. Not only does it show them how great you are at editing and filming conten...

In this week's episode, we discuss a hot topic among many workplaces - feedback. From giving feedback to receiving feedback, we break down our best tips for both sides of the fence, and remind ourselves that feedback at work isn't personal! It is an opportunity to find joy in professional growth. Some of the tips we cover are: Not delaying giving feedback - quickly jumping onto a pain poin...

In this week's episode, we interview the incredible Sarah Kokkinos, who founded  Hunter Markets  back in 2015. If you love fashion and social media, you have likely heard of and/or been to Hunter Markets. In today's episode, Han interviews Sarah on:  how she founded the markets how Sarah pivoted her business to survive during the pandemic how influencers have been an integral part of build...

Welcome to Part 2 of how to slay in social media. This episode is for those of you who are already working in social media and want to keep growing your skills and career, but it is also for the people who are trying to get into this industry!  We look at:  Who the average social manager looks like (according to the stats!!!) The difference between working in an agency and in-house Social media ma...

Well hello! We finally have another esteemed guest joining us on Approved, and today we are chatting with the fabulous  Eve Winter Scott , co-founder of  Best Life App . At the ripe old age of 26, Eve has achieved a lot in her life and in today's episode, we explore the ups and downs of being a business owner and how Eve stays so laser-focused in her career.  We chat through what it was like o...

We deep dive into the world of plastic surgery in this week's episode of Approved. We ask: - Should celebrities disclose what surgery they have had? - Is plastic surgery ethical? - Can plastic surgery be an addiction? - How young is too young to start doing work on your face or your body? In this episode, we don't seek to shame anyone who has undergone the knife, but instead, we deep dive...

Nicole is off sick this week, so Producer Jess is joining the Sister Hotline for today's ep!  We answer your questions on break ups and love languages, and how to navigate your relationship changing over time - something that we all go through, yet often we can feel so alone in our feelings.  Remember to follow us and give us five stars wherever you listen to your podcast.  And while you'r...

Nicole is out sick this week, so Producer Jess is stepping in to co-host this week's episode alongside Hannah! In today's episode, we tuck into the juicy topic of Fandoms. How do they work, and what happens when they go wrong?  We look at how celebrities such as Taylor Swift, Doja Cat and J. K. Rowling have created strategic, online relationships with their fans and how they use those rela...

On this week's Sister Hotline, we discuss one of the most difficult topics of all - female friendships.  How do you make friends? What if you don't feel feminine enough to bond with the girlies? Don't feel like you relate to other girls? How to deal with a friendship breakup?  These are the questions that we ask ourselves time and time again and we offer up our advice to you on how to...

What a day!  On this week's episode we discuss our favourite show - Married at First Sight. Season 11 is in full swing, and the drama is popping off as the couples battle it out over who will stay together, and who will finally give up and leave.  Throughout the episode, we unpack the truth behind the application process, question how ethical the show actually is, and explore the pipeline from...

For a special episode this week, we answer three listener questions that have been keeping them up at night. We unpack how to stop making men and love interests the centre of our life, feeling completely lost and confused in your 20s and navigating fitting in with your boyfriends friendship group. Do you need some sister love and advice? Send us a DM on Instagram and follow us on TikTok to keep up...

Yeah, you read that right.  On today's episode, we discuss Gen Alpha and their obsession with Mecca and Sephora, and the (very) expensive skincare brand, Drunk Elephant.  We unpack how TikTok and Influencer culture have replaced boy bands and Disney TV shows, and reflect on the kinds of homemade concoctions we were using as kids on our skin.  Then, Producer Jess tests us on our Gen Alpha slang...

Welcome back to Approved for 2024! In today's episode, Nicole updates us on her very *active* neighbour and then, we discuss how 2014 is making a comeback (yes, get out your peplum tops and skinny jeans). Later in the show, we deep dive into our current obsession with aesthetics about our style and vibe, and Hannah enlightens us on the fact that clean girl is out, and mob wife is in. Yep, you...