AnnuityProducers.com

What do you do when a client likes the idea of future income, but does not want to pay for an income rider they may never use? In this episode, Roy Snarr talks with John Terry from Legacy Marketing Group about fixed index annuity product design, liquidity, income rider objections, RMD strategies, and how agents can create more flexible retirement income conversations. They also cover why renewal r...

In this episode, I’m joined by Michael McMillan from Financialize to talk about what really makes annuity leads work. A lot of agents think the problem is the lead source. But in reality, the bigger issue is usually the follow-up, the positioning, the credibility, and the way the agent handles the conversation after the lead comes in. Michael and I discuss why phone-verified annuity leads can be s...

In this episode, we break down Wichita National and why more agents are starting to pay attention to them. From top-of-market MYGA rates to faster processing and real support, this conversation covers what actually matters when choosing a carrier. If you’ve ever dealt with slow underwriting, confusing processes, or lack of communication… this one hits home. We also talk about where the annuity spa...

Roy breaks down one of the most misunderstood parts of annuities: income rider fees. Learn how these charges are calculated, why some “1% fees” aren’t as simple as they sound, and how to properly explain them to clients. Great episode for agents and retirees alike. https://www.annuityproducers.com/live-event-2026 https://www.annuityproducers.com/livezoom https://www.annuityproducers.com/livezoom  ...

Many agents think selling annuities is about mastering caps, participation rates, and product mechanics. In reality, the most successful producers focus on something much simpler: understanding the client. In this episode, we discuss why annuities are not right for everyone, how the 10-3-1 rule works in real sales conversations, and why relationship-based selling consistently outperforms transacti...

When clients consider moving retirement savings into an annuity, trust becomes everything. In this episode, Roy Snarr explains how credibility can make or break an annuity producer’s business. Prospects will almost always search your name online before deciding whether to meet with you, and the results they find can influence their decision immediately. Roy walks through the simple credibility str...

In this episode of Annuity Producers, Roy sits down with Dr. John Terry from Legacy Marketing Group to talk about something most agents rarely see: how annuity products are actually designed. Legacy has spent more than three decades creating fixed index annuity products for major insurance carriers like Americo, Ameritas, The Standard, and Western & Southern. In this conversation we discuss: •...

A lot of agents say they want to focus on annuities… but most skip the step that actually makes them successful. In this episode, we break down why jumping straight into annuity sales without a foundation leads to frustration, and what you should be focusing on instead. From understanding basic financial concepts to using Social Security and Medicare as natural conversation starters, this is the r...

Are online leads actually worth it… or just a waste of money? In this episode, we break down what’s really happening behind the scenes when it comes to online leads — from first contact to closing the deal. You’ll hear what most agents are doing wrong, why follow-up makes or breaks your results, and how a simple shift in approach can completely change your pipeline. We also talk through real numbe...

Annuities can look simple on the surface… but the details behind caps, participation rates, and renewal structures make a huge difference in long-term results. In this episode, Roy sits down with longtime industry veteran Paul Garofoli, often known as the “King of Annuities,” to talk about how the annuity industry really works. They discuss why carrier strength and renewal rate integrity matter, h...

Understanding the basics of annuities is essential if you want to help people protect and grow their retirement savings. In this episode, we break down one of the simplest types of annuities: MYGAs (Multi-Year Guaranteed Annuities). These fixed-rate annuities allow you to park money with an insurance company and lock in a guaranteed interest rate for a specific period of time. We discuss how MYGAs...

Most annuity leads don’t fail because they’re “bad.” They fail because they’re unfiltered… or they’re not worked properly. In this episode, Roy sits down with Michael McMillan, President of Financialize, to break down what makes phone-verified annuity leads different — and why serious agents are seeing 26–34% short-term conversions and even higher long-term results when they stay consistent. We ta...

Index annuities can look incredible on an illustration — but how do they actually work? In this episode, we break down the mechanics behind cap rates, participation rates, renewal rate integrity, and why certain index strategies can produce eye-catching projections that don’t always hold up long term. You’ll learn:  • The difference between cap rates and participation rates • Why renewal rates mat...

In this episode, Roy sits down with Dr. Amanda to break down how insurance and annuity agents can use YouTube as a long-term lead engine — without paid ads or complicated setups. They talk about: • Why YouTube works differently than social media • How educational content builds instant trust • Creating evergreen videos that bring in leads while you sleep • How often agents actually need to post •...

Most insurance agents know they should be using social media — but very few know how to use it effectively. In this episode, Roy Snarr sits down with David Denning of Jumpstart Go to break down what actually works when it comes to organic social media for insurance agents. They talk about why polished content often underperforms, how agents can stop overthinking social media, and how relationships...

Most agents completely overlook reverse mortgages—and that’s a mistake. In this episode, Roy Snarr sits down with reverse mortgage expert Michael Standard to break down:     •    Why reverse mortgages can be a massive trust builder          •    How seniors use home equity for tax-free income          •    The real rules (and myths) around today’s reverse mortgages          •    Why this strategy...

Most insurance agents know they should market—but very few stay consistent long enough to actually win. In this episode, Roy Snarr sits down with Luke Acree , president of  @Remindermedia  , to break down a concept every agent needs to understand: the Frequency Illusion. If prospects feel like they “see you everywhere,” they’re far more likely to trust you—and choose you—when the time comes to mak...

Seminars still work — and the numbers prove it. In this episode, Roy Snarr and Ryan Bartels break down why educational workshops remain one of the most effective ways for annuity producers to build trust, book appointments, and scale their business. Ryan shares how he went from construction to writing $8.7M in annuity premium using consistent seminars, plus what most agents get wrong when they try...

Most agents say “online leads don’t work” when really… their BRAND doesn’t work. 🙃 In this episode, Roy sits down with Tim from Advanced Agent Marketing to break down how top producers: • Move from $50/mo final expense to $500k+ annuity cases 💰 • Use Google, LinkedIn, reviews & content to look legit (not like a side hustle) • Pay more per lead, talk to fewer people, and still write way bigge...

I had the pleasure of being a guest on the Medicare Masterclass Podcast, hosted by the amazing Rob McAfee, along with the insightful Jesse Dryer. We dive deep into my journey in the insurance industry, focusing on annuities, long-term care, and life insurance. Whether you're an insurance professional or just interested in financial planning, this episode is packed with valuable insights! 📈💼 In T...

Welcome back to AnnuityProducers.com! Today, we have a special guest, ‪@CodyAskins‬ , a top expert in the insurance world. Get ready for a power-packed session where we reveal secrets to generating consistent, high-quality annuity leads. Highlights: Lead Consistency: Why keeping a steady flow of leads is crucial, even during holidays! Annuity Leads Strategy: Cody's proven methods for getting top-n...

Hey everyone! Roy Snarr here from annuityproducers.com , and I'm excited to be joined today by Nate Self from Gilico Guarantee Income Life. We're diving into the world of annuities and what makes Gilico stand out. Here's what Gilico brings to the table: - 💰 Competitive rates and growth components - 🔍 Fair renewal rates and clear policies - 🌟 Unique features like income riders with full benefits...

Val Majewski and I discuss how he struck gold in the federal market and the power of niches when selling annuities🔥

🎤 Join me, Roy Snarr, and my friend @peterjfournier8186 for an insightful discussion on annuities, life insurance, and Medicare! 🔍 Discover Pete's journey from mortgage protection to becoming a successful annuity specialist, scaling his practice along the way. 🌟 In this conversation, we dive into: - The incredible potential of annuities for retirees - Practical strategies for agents to navigate...

Welcome to Annuity Producers! 🌟 On my channel, we dive into the strategies and insights of top annuity producers from across the country. Discover proven marketing tactics, sales strategies, and office management tips that have led to tremendous growth in the annuity industry.🚀 Join our community of agents as we share experiences on starting and scaling annuity practices, effective sales and mar...