AMPLIFY Your Brand and Business

Today I’m talking about how to market your practice without feeling like you’re selling yourself. I was chatting with a past client about the fact that therapist training programs rarely teach you how to actually market yourself to get clients. You’re great at what you do, and you didn’t become a therapist to talk about yourself online. This episode is about how to market your practice in a way th...

Today I’m talking about how to have an online presence that builds trust with clients, even if you’re an introvert, you don’t want an Instagram account for your practice, or you just want to keep your personal life offline. We’re talking about: Why so much of the advice about visibility can leave you feeling pushed to share more than you want to A simple way to let clients see who you are without...

Today I’m talking about a conversation I had with a client who told me, “If I could just get my potential clients on a discovery call, I know they’d want to book their first session.” You may have recently had a similar thought yourself. A lot of therapists are confident in their skills and know they can help their clients, but not enough of the people visiting their website are scheduling that fi...

Today I’m talking about one of the things most therapists miss when they’re creating their brand. When you think about hiring a brand designer or photographer, you probably picture the colors, the logo, and the website. And while those matter, they’re not what showcases to someone why you’re the right therapist for them. I spent a long time overthinking the parts of my own brand that didn’t end up...

Today I’m talking about a situation that came up on a discovery call this week. A client’s website has been online for over 10 years, and it still isn’t showing up on Google or in AI searches. I see this a lot. Plenty of therapists have had a website for years, and it still isn’t bringing in clients. I could spot several problems with her website SEO within the first five minutes of our call, and...

Today I’m talking about the branding pitfall that no one warns you about before you invest in your brand. I fell into it myself, and I wish I’d had this episode to listen to before I did. You hear “hire the experts” and “stop doing it yourself,” but nobody tells you what that actually looks like. I’m sharing what happened when I spent thousands on my brand and still ended up with branding that fel...

Today we're talking about what you need to know before you write your next blog post, so the hours you put in will actually support your goal of getting new clients. If you have a running list of blog ideas in your notes app that you never actually sit down to write (because everything else feels more important than posting to your blog), this one’s for you.  We’re talking about: Why it’s so...

Today I’m walking you through four questions I want you to answer before you rebrand, launch a website, or start working with a designer or copywriter. They come straight from my client kickoff process, and I can promise you they're not the type of questions you've seen in other branding workbooks. Even if a rebrand isn’t on your list, knowing the answers to these questions will make any...

Today I’m talking about the importance of using video on your website to get more clients, and how a short clip of you can help someone feel instantly comfortable to reach out and learn more. I know being on camera can feel overwhelming, so I’m walking you through (step-by-step) how to approach it without spending thousands of dollars or needing any fancy equipment. We’re talking about: Why a shor...

Today I’m sharing a heart-to-heart and a real conversation I had with my therapist that uncovered a major block I've been experiencing -- both in my business, and in my personal life, when it came to following through with my goals.  We’re talking about: The story I have been telling myself about why I've struggled to follow through with certain goals Why I thought I’d outgrown this spec...

Before anyone reads a single word on your website, your photos are communicating to them what it feels like to work with you.  Today I’m walking through the three biggest mistakes I see clients make when it comes to choosing the photos they use to market their practice. This applies to your website, but also to blog posts, social media, and any online profile where you share a photo and a bio. Tun...

Today I’m walking you through exactly how to structure and write your About page (or your psychology today bio), since this is often the copy that feels the most difficult for my clients to write (bc talking about ourselves can feel so uncomfortable). This works for your website and for your online bios on other platforms where you need to write about yourself and your practice. I’m sharing the ex...

Today I’m sharing a brand topic that might ruffle a few feathers, especially coming from someone who designs brands for therapists for a living. If you’ve been thinking about finally investing in branding, or you’re getting bored with your current brand, I'm walking you through a few specific questions to ask yourself *before* you invest thousands of dollars (and weeks or months) on a brand d...

Today I’m talking about how to make sure your website stands out to your potential clients (so YOU become the one they want to reach out to). I’m sharing how I approach designing websites for my clients and the one thing I coach every client to do before we start our work together (so your website won't blend in with everyone else’s). By the end of this episode, you’ll walk away with: Why so...

Today I’m answering a question I've seen floating around as a “quick hack” to boosting your visibility on Google and in AI search: should you buy multiple domains (aka website addresses) to boost your SEO? I’m sharing what this advice actually looks like in practice and what Google really wants to see from your website, so you don’t accidentally end up doing something that's working agai...

Today I’m taking you behind the scenes of my marketing plan from now until the end of the year, and why it’s the first time in a long time my marketing feels fun (instead of like an annoying to-do that I constantly dread) 🫠 By the end of this episode, you’ll walk away with: What I ask myself before deciding where to show up online Why the “flashy” marketing everyone is selling is often a distract...

Today I’m talking about what I wish every client knew before we start their website design process, because the most important parts of the process happen before I actually start designing. By the end of this episode, you’ll walk away with: Why you'll want to book your website design at least 2-3 months in advance The two prep tasks that need to be on your calendar before you book How much sp...

Today I’m answering a question I get asked a lot: do online-only therapists actually need a Google Business Profile? I’m also busting a few myths around how to setup a Google business profile as an online-only therapist. We’re talking about: The eligibility rules Google has for Business Profiles Why trying to work around those rules could do more harm than good What Google now requires to verify y...

On a discovery call today, a therapist asked me something I hear all the time: " I'm launching my practice in a few months -- am I too early to be focusing on my website?" Hear the (honest) answer I gave her, and why it's so important to think about when you're considering launching your first website. I can't wait for you to tune in! 💫 Ways we can work together:  &l...

Today I’m talking about something that happened today that proves exactly why your website should be doing your marketing for you. We’ve been living through a chaotic home renovation for months, and this week they had to cut the power entirely (think: cold showers, our WiFi still on from a large battery and generator and wearing headlamps at night LOL). And on a day-to-day basis, I’ve been BTS spe...

Today I’m talking about one of the best things you can do for yourself when your brand starts to feel stale, your routine feels stuck, or you just need some space to think bigger (and more creatively) about your business. I’m sharing a bit of my own story behind this, including how being in Canada completely shifted who I am and how I show up in my brand, plus the exact thing I do anytime I need t...

Today's episode is a quick one -- I had a realization earlier today about my marketing strategy and it felt really important to share here with you! I'm breaking down the difference between active and passive marketing, which one I've been leaning on (maybe a litttttllle too heavily), what I'm adding in to support it, and why you need both active and passive marketing strategie...

Today we're talking about the one photo that will have your clients instantly thinking "okay yep, this is the person I want to reach out to". And I can promise you one thing, it's not going to be the photo you expect.  We'll be diving into: Why your clients are craving depth, but not in the way you might think The specific type of photo that makes people feel instantly con...

Today we're talking about the actual role Instagram plays in my business. And why, even though I don't need to rely on it to bring in new clients, it still serves a purpose in my overall marketing strategy.  We're diving into: Why you shouldn't rely on "going viral" to be the thing that books out your practice A new way to think about what purpose Instagram can serve...

Today I'm talking about one free, completely overlooked step most people miss when they launch or redo their website, and why it could be the exact reason Google doesn't know your website exists. This is relevant whether you're launching your very first website or you've had one for years (but you're still not showing up when people are searching for you).  By the end of t...