Amplify

Comparison CAN BE the “thief of joy,” but it can ALSO show you what’s possible. Sometimes we see in others something we can replicate for ourselves. A few years ago I met the Oola Guys, Dave & Troy. Some of their ideas— and conversations with them— helped me see what’s possible for myself.  After discussing that chance encounter, I outline a few other concepts related to multiplying & mon...

Years ago, a friend asked me to shoot some videos (about the compensation plan for a home-based business) for a smartphone app. I grabbed the book I wrote on the subject, carried it to the front porch of my house, and shot 16+ short videos using an iPhone.  Then, I edited them, dropping in a few slides I rebranded from the book, making the vidoes look like a one-of-a-kind offer. We later learned...

For the next few minutes I want to talk about how to repurpose content in multiple ways to bolster your online presence, an easy strategy to share free pieces of the content to drive people back to paid products, and why you don’t need to shirk back from giving your best stuff away. I learned this tactic when I filmed The Healing Workshop about 8 years ago…  During the editing phase for the onlin...

All content isn’t equal (some messages matter more than others). For example, showing someone how to find & fulfill their purpose on this planet is more important— I think— than showing them what needs to go on a website (even though I have books & courses that teach both). Here’s what’s interesting, though: the same processes work for all content. In other words, if you learn HOW to do it...

We rarely go from “point A” to “point B.” Most of the time, we (all) travel something better. Picking up where we left off on the previous talk… … the first book opened doors to other books, resources I hadn’t considered when I first began promoting the first message. And then THAT led to even more opportunities, like leading workshops and seminars.  There are multiple reasons we teach that you s...

Though I had written and talked and done other things in the “communication space” for years, I hadn’t actually thought about monetizing it until just over a decade ago when I went on a business trip to Hawaii. After that, I wrote a book, sold it on my website, and shipped it from the local post office. Generally, Salter joined me— since he knew I would always stop at the coffee shop at some point...

Churches are "always on," yet you can't be. You need an "off time. We teach you to distinguish between projects (things that occur once a season or once a year) AND processes (things that happen repeatedly).  When you automate the processes-- recurring events such as visitor follow-up, staff meeting times, etc.-- you not only create mental margin, you also free your energy to focus on the thi...

The five facets of the church framework matter EQUALLY as much as the others. So, rather than working through a step-by-step process, you've got to touch on each of them at the same time, continuing to refine the whole. In the same way a "locked cog" can stop an engine (and, in the same way a super-fast one can't speed it up any quicker than the other cogs go!), so also must you move each gea...

Your mission with the discipleship framework needs to be… 👇 Deploy your people back on mission. Don’t see “filling your building” as the end goal. Empower people to go back into the community with the resources of the church . 7 things to note about this process… #1 = People want to know the next step— they don’t want to be controlled or forced, but they do want to be shown. Examples— ⚾️ Rick Wa...

Here’s the first thing you need to know about social media… 👇 📳 Social media = should lead them TO your site and not FROM your site (i.e., never send people to Facebook or YouTube). (If you understand this, you’re ahead of 90+% of all other thought leaders.)   Why you don't want to build your home base on social media  In Amplify we teach several reasons not to build your home base on...

There are 7 common errors churches make on their website…

And, those mistakes often hinder their growth, b/c people visit your website before they ever attend your church. The online world is the new “front door.” Here’s the run-down…   The mistakes  ❌ Mistake 1, Insider information = using words, acronyms, abbreviations and other ways to communicate that the average person you are try...

Most leaders who register for our Gear Up course or Gear Up resources do so to learn about using technology and communication for their church / ministry. But that’s not where we begin. We will show you how to do that, but you don’t want the “tail to wag the dog.” The technology is only a tool. In the same you would wouldn’t allow a microphone to determine your message, you don’t want the technolo...

Continued from the previous episode… What to do if you’re starting (or re-starting) from scratch in the online space. ✅ #6 = Use social media to drive people to your site-- not AWAY from your site. (Template available at www. AmplifyOnline.info/365 ) ✅ #7 = Special notes for 501c3 / nonprofit organizations Pay attention here if even if you aren't a 501c3, because some of these will apply to you....

I had lunch with a friend one day and learned he was about to launch a new book.

The problem was… 📙The book wasn’t ready for publication 🖥️ He didn’t have a pay-wall on his website to collect money and deliver content to people who paid for his videos that accompany the book ⚙️His team routinely bucked against any written down system ⁉️He didn’t know where to begin   I began sketching out—...

I met Andy Mason mid-2023. We’re in the same Facebook group, because we use the same software for our websites, emails, podcasts, courses, and more. Eventually, we began working together (we share the story of how & why in the podcast— which originally aired on Andy’s site, Heaven in Business.   In this talk we discuss: 📣 The importance of your message— and why you want to protect it rat...

In talk #2 with first-time author, Chris Massie, we jump into the mechanics of actually writing the book… Yes, you need the MESSAGE and you need the MECHANICS. 👇 Chris talks about the importance of realizing that some things are hard because they’re “hard,” and other things are difficult because they’re just new… He talks about shifting into a “student mentality” so you can reach greater levels o...

Chris Massie attended the live recording of the Amplify workshop when we created it a few months ago— before we went live with the Amplify site. While attending, he said, “I’m ready to write my book, now… I’ll get started when I get home.” He had been coaching and speaking… and even writing blocks and emails for a season. At some point, in the training, it clicked, “I DO have a message, and this i...

In this episode we continue our discussion on making & marketing your own book. In the previous talk we discussed myths & misconceptions about self-publishing. Let’s go further.   First there are five realities you need to know about traditional publishing. ✅ Your publisher will get you some PR, placement in stores, etc., but... ✅ You still have to market your own book. ✅ You might...

For the majority of writers, self-publishing is THE BEST way to go— it enables you to maintain control of your message as you begin making an impact with your ideas. (Plus, it’s faster than traditional publishing AND it may be easier for you to find a publisher if you have a book that’s already in print and has a track record of selling. You can contract your self-published book as a re-print to a...

We ALWAYS suggest that writers, speakers, coaches, communicators (and others) START with the book…

“Don’t aspire to eventually write the book,” we say. “START with the book.” Here’s why— once you write the book you have all the content you need for everything else you need to teach, lead, guide, speak, promote… And by everything, we mean EVERYTHING. At the same time, there’s not— for the most par...

One of the most important, overlooked aspects of the launch = your launch team… Not only will it enable you to increase your reach, but the launch team will also help you refine your message. Notably, this works TWO ways, including what they do FOR YOU and what you do FOR THEM.   Here’s what your request of the team— ⭐️ #1 = Reacting to each of your posts during the pre-launch and launch wee...

We continue talking about what to do to make sure people know about your book when it goes live for sale… (If you haven’t listened to the previous episode, go there to get the “other half” of this one.) Here’s your timeline— counting down to your launch: -10 = begin posting 2x per week about the book directly, 36:27 -9 = recruit your launch team… will begin meeting in week t-6, 38:27 -8 = finalize...

Most writers think about creating the book, but we don’t think about “launching it” and getting it out there. But, if we want people to read it, we’ve got to let them know it’s available… That’s the topic of this podcast series. 🚀 Here’s why you should prepare for— and then execute— your launch: 📘 You live with the book for months— but others do not. Invite them into your process. 📘 People conn...

One of the best way to view grant-writing (and see how to “win” even when you don’t get the grant) is this: ⭐️ When you write a grant proposal you have the opportunity to put the mission of your organization into the hands of someone who has decided that THEIR MISSION is to fund organizations like yours. ⭐️ And sometimes the timing is right and your mission and their mission intersect. Other tim...

After learning WHO you can apply to for a grant, as well as WHAT goes into a request, you need to tackle the HOW and WHEN questions. We outline them both in this episode… First let’s talk HOW… 📫#1 = Some, you send in the mail 🖥️ #2 = Increasingly, more are going to online applications Note: don’t discount “mail in.” Those are the ones for which we’ve received some of our highest awards. Next, let...