Amplify

Oddly enough, non profits run very much like “for profits” with one notable exception: 💰 The “profit” (yes, 501c3 entities should “gain” money each month) doesn’t go to shareholders, it rolls back into ministry. (As a result, non profits complete different tax forms, etc…) 🤔 So, in this talk we walk through a similar financial framework as we did for “for profit” organizations (see the previous...

As we wind-down the “business side of it” series we tackle the topic of money. You earn it, so you need to know how to manage it… 💸 (This is the first half of a two-part mini-series. In this talk we walk through managing the finances of a for-profit business. In the next we tackle nonprofits, as well as highlight five common threads between both types of organizations.) 🎯 If you’re stressing abo...

Most content creators and communicators think only in terms of finding new leads— first time customers. That’s a valid source of business, and we should find pathways for people to come in closer and learn about how we can serve them at a higher with our ideas… 💡 But, it’s important to provide people clear next steps to continue moving forward. That is, don’t overlooking EXISTING customers. 💥 If...

Three factors affect your capacity to grow your online business 1️⃣ SERVE = you must consistently add value to others   2️⃣ SYSTEMS = you need processes that continue moving people forward, automatically, such that the next person into your product / program gets the same experience as the first To be clear, you are serving PEOPLE… … but you need PROCESSES that help them understand what to do...

In order for people to do business with us (so we can get paid for what we know), THEY need to know a few things… ⚙️ What you do— the problem you solve & the potential you lead people to 📣 They must be able to repeat that in their own words, so they can remember you 🚀 They must believe you have a clear path that can help them “level up” and get results, that if they walk your path they will...

Money SEEMS to be the biggest problem when it comes to business. Or, the biggest need. Everything comes with a price. Computers, software, salaries… … it all cost cash. 💰 Money might be the most obvious need you have, but it’s not the most OVERT issue. In this talk— still in the “business side of it” series, we walk through FOUR things every business (even in the idea / thought leader space) need...

In this talk, we pick up where we left off in the previous… 👇 Why is your content SO POWERFUL (it really is), so much that you KNOW it will help people “level-up” their business, their parenting, their fitness, their spiritual growth, their [insert whatever your topic of expertise is]… … yet they don’t take action? 🤷‍♂️   Here are three more elements to consider— as well as tips to overcomi...

There are at least six reasons people don’t buy your “ideas” in the thought leader / information space. In this episode we walk through three, followed by three more in the next. Here are the first three… 🧭 They’re at a different place than what you’re offering. That is, they may not be a prospect for your goods or services. (If this is the case, don’t push them… but do encourage and serve them.)...

Today we’re talking more about pricing your ideas as you “put them out there” and start getting paid for what you know. After determining your price point, you need to clearly demonstrate the value to others. Here’s the path forward, including— 📌 Where 🤷‍♂️ Why 🏁 What ⚙️ How __________ Notes & next steps This training comes from Amplify Pro— try this on-demand coaching program just for just...

How much should your ideas cost the average consumer who wants to “buy” them? It’s a loaded question. And, it calls us to ultimately settle on a price. 💰 Here are a few things to remember about pricing your content— 👀 We typically undervalue our own stuff, because we underestimate the knowledge gap, which results in under-pricing it And… 💥 There are at least four factors that can help you deter...

A short episode today… Almost included it the info WITH one of the others, but this topic seems to stand on its own. So, it merits space of its own. Here’s why. 👇 It’s easy to confuse LAG measure with LEAD measures. Or, to say it another way, it’s easy to confuse the “outcome” with the elements that create the outcomes— the causes with the consequences. 🤔 When it comes to “the business side” of...

I used to hate math. Turns out, when it comes to doing the “business side of it,” math is your friend. Especially when you have a spreadsheet. 🎯 We continue talking about getting paid for what you know in this ultra-practical episode, walking through a spreadsheet (based on the eight questions outlined in episode 1 of the series), highlighting two actual businesses… ⚜️ A few things to keep in min...

In this talk we back-up and do a quick review of what needs to be on your sales page— focusing on the offers you can make… … it’s ALL part of “getting paid for what you know” and doing the business side of it.   Remember, people must know the PROBLEM you solve and the POTENTIAL you lead them towards. They must also know how to take action and move forward— how to engage your services. And, th...

Several years ago, I stumbled upon the reason you need to “do the math” very early as you begin projecting your business revenue. This idea isn’t originally mine— at all. I just didn’t see it until a business opportunity “forced me” to take a closer look. I learned there were EIGHT questions we needed to ask in order to make the thing work… 👇 1️⃣ What income goal do you want to hit? 2️⃣ What spec...

A lot of life-coaching (and business coaching and “other things” coaching) jumps the tracks because we disconnect the daily work from the goal. And when we do that, we start focusing on the LAG measures rather than the LEAD measures. Or, to say it another way, we look at the scoreboard (or the scale or the profit margin or the whatever) rather than focus on the “very next play.” 🤯 As a coach, you...

About to coach someone? You need to take time and help your client figure out what the “end goal” looks like for them. (This may even reveal whether or not they’re a good fit for you / you’re a good fit for them.) 👀 Observation: just because we’re all going to the SAME PLACE with your framework doesn’t mean it looks the same to each of us. 👀   This includes the expectations (and dreams) the...

Leaders often ask, “What part of my content do I share?” Some suggest to “share the what and sell the how.” Others contend you should give “the first half” away and sell the rest (whatever that means). Here’s what we teach: 1️⃣ Share ALL of your content free (i.e., via your podcast and/or blog) 2️⃣ Share it OUT OF ORDER and in BITE-SIZED pieces   Here are a few keys we review in this talk: 🔑...

It’s a little odd that the “building an online biz” almost ALWAYS shifts to questions about social media and YouTube and everything EXCEPT building the one thing you actually own, a website. In this talk we tackle “B” in the A-B-Cs of getting paid for what you know and talk about what you need to on a website.   If you’re listening in, here’s what to look for… ⭐️ Clean & clear & conc...

Here are the four aspects of getting paid for what you know: ⚜️ A = Architect your framework 🖥️ B = Build your home base 📣 C = Communicate regularly 💰D = Deliver your core products & programs In this talk, we’ll tackle the first…   Remember: You don’t just share information, you lead people towards a transformation. This transformation might be: 👉 An elusive result / goal (i.e., losing...

As opposed to simply spouting out information, you want to take people on a journey, an intentional trip that is— 🎯 Targeted— it has a goal ♻️ Transformative— it creates real change in their lives, for the good 👉 Teaching— it DOES impart wisdom to them   There are TWO primary ways to create this process of intentional transformation: 1️⃣ INCLUSIVE framework = they can tackle the progress po...

Your content— if you plan to get paid for what you know— must take people on a journey from where they are to where they want to be in some precise area of life. (This framework “works,” regardless of what you’re teaching, by the way.) Here’s what you need to show people… 👇   🏁 POTENTIAL = The destination, a clearly defined place you take people ⁉️ PROBLEM you solve, the thing keeping them...

It’s super-easy, as a content-creator, to build a course OR write a book OR shoot a video OR launch a live event… … and then get the messaging wrong. 🤷‍♂️ Many times we get SO enamored with what we’ve created that we begin describing THE PRODUCT rather than defining the destination and detailing the problems we help people overcome. 🤯 I’ve done it. You’ve probably done it, too. It’s only natural...

The first online promo you do will be hard. But, it WILL get easier AND you’ll get better at it. 
It helps, though, if you have a list of what you need— a checklist— to work from. There are nine things you need to have in place.  You also need to determine a pricing strategy. Generally, you can charge more when selling to a business than an individual, and you can charge more when your product /...

Most online creators, book writers, coaches, and other people in the online space don’t “ramp up” or “warm up” to a new promotion. They just “throw it out there” and see who buys. As a result, many launches— no, most— fall flat. That’s because they neglect the three phases of a solid promotion: 1️⃣ Pre-launch (i.e., what happens BEFORE you promote the product or program) 2️⃣ Launch (this is where...

If you’re going to sell anything anywhere (whether it’s online or in a “brick & mortar”) you must let people know you’re open for business. Launching (that is, promoting) your products and program is one way to do this. Here, we discuss two types of promotions— open and closed. And, we talk about why it might be better to go with the counter-intuitive approach of a “closed” launch. We also dis...