All Things Tech

The martech landscape is growing faster than ever… but is more technology actually making marketing better? In this episode of Martech360, Scott Brinker, VP Platform Ecosystem at HubSpot and creator of the iconic Martech Landscape, breaks down how marketing technology has evolved and why complexity is becoming one of the biggest challenges for modern marketers. From hundreds of tools to thousands...

SEO has been around for decades… but are we still getting it wrong? In this episode of Martech360, Bruce Clay, widely regarded as the “Father of SEO”, shares a brutally honest perspective on how search has evolved and why many businesses are still stuck in outdated strategies. From the early days before Google even existed to today’s AI-driven landscape, Bruce walks us through the real shifts that...

Lead generation has never been easier to execute… so why is it harder than ever to succeed? In this episode of Martech360, Marc Sirkin, CEO of Third Door Media (now part of SEMrush), breaks down what’s really happening inside modern marketing, and why many strategies that once worked are starting to fall apart. From the shift after the pandemic to shrinking teams, rising costs, and overwhelming ou...

We are collecting more customer data than ever before… so why do most companies still struggle to truly understand their customers? In this episode of Martech360, Martin Kihn, SVP of Strategy at Salesforce Marketing Cloud, breaks down the real challenges behind data, AI, and modern marketing, and why technology alone isn't the answer. From the rise of Customer Data Platforms (CDPs) to the shif...

In this episode of Martech360, we sit down with Zahra Jiva, Director of Global Sales Strategy at Pipedrive, to explore how modern sales teams can balance automation with authentic human connection. Zahra shares the story behind Pipedrive’s origins, from simple post-it note tracking to becoming a globally recognised CRM platform, and how its mission to simplify sales continues to shape its evolutio...