All On 32

Dentistry is a profession — but it’s also a business.    In this episode, Dr. Roger Pecina and Dr. Parker Pecina discuss something many dentists were never trained to handle: leadership, culture, and ownership.    From the fear new graduates face when entering practice to the humility required to earn staff respect, this conversation goes beyond clinical skill. It’s about mindset. It’s about manag...

What does 'Patient Friendly Dentistry®' actually mean?    In this episode, Dr. Roger and Dr. Parker Pecina break down the philosophy behind the phrase that has shaped Afdent’s growth for decades.    From phone calls to insurance conversations to same-day treatment, they discuss how patient experience — not procedures — drives long-term success.    This episode is about systems, culture,...

Growth in dentistry isn’t accidental.    In this episode, Dr. Roger and Dr. Parker discuss practical ways private practice owners can expand patient flow without sacrificing quality or culture.    They cover emergency departments as growth engines, skillset expansion, patient education, and the importance of adaptability in modern dentistry.    This episode is directed toward general dentists tryi...

What makes a patient stay loyal to a dental practice—even years later? In this episode, Dr. Parker Pecina talks with Alisha, a 17-year Afdent veteran and second-generation team member, about what it really takes to create an exceptional patient experience. From answering phones to managing operations, Alisha has helped shape Afdent’s culture of care from the ground up. Together, they explore how c...

What does it really take to build a dental practice that patients actually want to come back to? In the very first episode of All On 32, Dr. Roger Pecina—founder of Afdent—and his son Dr. Parker Pecina reveal the story behind Patient Friendly Dentistry. Learn how Dr. Roger built a legacy based on trust, transparency, and care—and how Dr. Parker is continuing that mission for the next generation of...

What does it take to become an essential part of a dental practice built on trust and purpose? In this episode, Dr. Roger Pecina sits down with longtime team member and lead assistant Rachel Sullivan, who shares her 16-year journey at Afdent. From learning surgeries to managing emergency cases and guiding younger assistants, Rachel’s story is one of growth, grit, and leadership. Whether you’re new...

How do you define success when the traditional path just doesn’t fit? In this episode of All On 32 , Dr. Roger Pecina shares the story behind Afdent’s long-term success and the mindset that shaped Patient Friendly Dentistry. From early doubts to redefining how dental care is delivered, Dr. Pecina explains the intentional choices that made Afdent a trusted name in the Midwest. Joined by special gue...