Aedge

In conversation with Rajaram Kudli , an IITian, researcher, teacher, entrepreneur, consultant and advisor. Madhavi Nadig continues the conversation with Dr. Rajaram, in this part he touches upon AI, learning and personalisation in learning. Use of AI and its positive impact on learning His experience of starting a learning institute for unemployed graduates and how they became employable How can o...

In conversation with Rajaram Kudli , an IITian, researcher, teacher, entrepreneur, consultant and advisor. Padmaja’s conversation with Dr. Rajaram covers a gamut of topics, from all his experiences through his life and his views on all things education in the present day. Rajaram Sir’s background, education and experiences as an educator and his views on the current scenario. Anecdotes from his da...

In conversation with Geethanjali , a UX designer at Nference. Geethanjali talks about her work in UX and her journey from being an architect to pursuing a career in design. Being an ‘artsy’ kid, chose to study architecture to explore her creative abilities. Enjoyed creating interesting spatial experiences rather than just aesthetic designs. Visualising a design and aiding in getting it built was a...

A few weeks ago, Adeptic Labs had the opportunity to conduct a workshop at Srishti Manipal Institute of Art, Design and Technology. So we thought of inviting some of their design students to share their experiences as design students. This conversation with Chitra explored - Chosing design as a course of choice From wanting to become a doctor, engineer, theatre person and knowing that they wanted...

In conversation with the marketing team at Clearly Blue Digital, with Chitra from Adeptic Creative Labs. Aishwarya , Snegha and Sakshi talk about marketing in their own words. This team is a very young team of enthusiastic, creative and passionate people who share  - What attracted each one to the world of marketing - Spontaneously and in the course of work - Asking google, and finding out the why...

Continuing this series of Rarely Rational, we feature Padmaja and Chitra from Adeptic Creative Labs, examining experiences of Negativity Bias through various lenses. This conversation covers - Why do we have a propensity as humans towards negatively charged experiences How current banking applications evoke feelings of failure due to their design Exploring aspects of inclusivity, accessibility, an...

In this episode of our Rarely Rational series, Madhavi Nadig and Jyothi Sridhar discuss why people love to look for patterns, and when they find these patterns they want to associate a meaning to them.  While we have heard of women shattering the glass ceiling, there is also a problem of them ‘falling off the glass cliff’. Illusion of validity is where in which a person overestimates their ability...

In this episode of our Rarely Rational series, Madhavi Nadig and Jyothi Sridhar discuss why courtesy may not always be welcome. Courtesy Bias makes it hard to get unfiltered opinions, since people may withhold their real views due to courtesy. “ Satyam bruyat, priyam bruyat, na bruyat satyam apriyam, priyam cha nanrutam bruyat ” Jyothi thinks this shloka aptly captures user researchers' expectatio...

This episode is a new one in our ‘Rarely Rational’ series where we explore cognitive biases.    Madhavi Nadig and Jyothi Sridhar talk about the ‘Peak-end rule’ Chinese whispers - a popular children’s game.  Psychologists talk about two kinds of ‘selves’. Experiencing self and the narrating self. Are we playing chinese whispers with ourselves? What is the peak-end rule? The peak-end rule says we do...

In this episode of Aedge, Sushmita Charlu , a designer with a multi-disciplinary approach, chats with Madhavi Nadig , the CTO of Adeptic Creative Labs . It is a free-wheeling conversation covering Sushmita’s diverse body of work and her thoughts around industrial design, circular economy, sustainability, game design with recycled materials and designing for water equity. Unable to choose between a...

This is a conversation between Padmaja and Chitra from Adeptic Creative Labs about Padmaja’s unique experience working with a whole of different kinds of stakeholders in the healthcare industry and her experiences working on a UX project amidst doctors and designers. Project started in 2019, a collaboration consortium in the cardiology space for an in procedure product She took on a UX program man...

In this episode of Aedge, Deepa Srinivasan , the Design Director at Kickdrum , converses with Sakshi Sipani , a young designer at Clearly Blue , and Madhavi Nadig , the CTO of Adeptic Creative Labs . It is an open conversation where they explore how design is integral to building good products, the interactions between designers and various stakeholders, and how engineering teams and designers col...

This Aedge episode is a conversation between Sneha Laxman , an instructional designer with a varied career background, Chitra and Madhavi from Adeptic Creative Labs. Sneha’s introduction to instructional design. Being an ex-service person, retiring from the Indian Army as a captain. Transitioning from technical writing to Instructional designer. Drawing parallels between being trained as an Army o...

The Aedge podcast explores branding in this episode through a conversation between Linda Jacob , who conducts branding exercises for Clearly Blue Digital, and Chitra Gurjar from Adeptic creative labs. The essence of this chat includes -  Linda’s serendipitous introduction into the world of branding. Branding is about understanding the client, their vision, who they are and who they want to represe...

This is a conversation between the Co founder and CEO of EdSanta education, Rohan Krishna and Chitra Gurjar from Adeptic Creative Labs. Ed Santa is an Ed tech company which is 5.5 years old. Rohan has experience in marketing branding and building products in a US based company He has also dabbled in the retail sector in Europe, building products Completed masters from University of Aberdeen MBA Wo...

It’s the end of the year and the holiday cheer is in the air. 2023 is just around the corner. It’s a time for many to pause, reflect and acknowledge what was and how it came to be. We are thrilled that our Aedge podcast is now almost 6 months old. Thank you, dear listeners, for supporting and cheering us on throughout this journey. In this year-end episode, we want to share our experiences from 20...

This is the fourth episode of the Rarely Rational series about cognitive bias affecting memory and recall. Jyothi Sridhar and Madhavi Nadig delve into all situations in their experience where context effect has come into play.  Listen to Taylor Swift’s Blank Space and figure out what she says. Misheard lyrics - an example where your brain fills in information when you miss listening to something. ...

In this third episode of the Rarely Rational series about cognitive biases affecting memory and recall, Jyothi Sridhar , Madhavi Nadig , and Anagha explore the Spacing Effect . Madhavi tests listeners’ recognition and recalls using some tunes The memory test includes segments from the Airtel ringtone, Ed Sheeran’s track “Shape of You”, ad jingles from Titan watches and Intel Pentium processor, mus...

This is a second episode in the series of cognitive biases affecting memory and recall. Jyothi Sridhar , Madhavi Nadig and Anagha talk about the Google effect and wonder what life would be like without the internet and digital devices to help us remember and recall information. Who is up for a digital detox? Looking forward to spending a day without phones and internet? Make sure you are well prep...

This is the third mini-series of the Rarely Rational series on cognitive biases. In this mini-series, we focus on biases that affect our memory and recall. In this episode, Jyothi Sridhar and Madhavi Nadig talk about the Humour Effect, how it affects our perception and how companies and products leverage it to stand out from the crowd. “Hey Google! Tell me a joke.” Even AI Assistants must get humo...

In this conversation, Shreya Choudhary, Senior Director Talent Development at Sprinklr shares with Chitra Gurjar her experiences and stories around learning covering Her take on building talent in an organization, all of us have unlimited potential, we can build ourselves Always wanted to do something with people, wanted to be a doctor being surrounded by doctors, drifted into learning development...

As a B2B company, selling products and services to other companies, the strategies and tools you use for digital marketing are very different from those used by B2C companies. In this conversation, Padmaja Narsipur shares her tales from the trenches with Madhavi Nadig . Padmaja reveals the many aces up her sleeve, gathered while serving several B2B clients in the role of a Senior Marketing Strateg...

Why do we look to others for what we should think and do? This psychological concept is known as social proof. It occurs as a result of our natural desire to behave in the correct manner and fit in with others. In this episode Chitra , Suchitra and Jyothi , talk about how they have succumbed to the Bandwagon effect and other experiences at work and life in general. Jolo chip challenge and other so...

Many important decisions concerning our health, wellness, finances and careers are affected by Hyperbolic Discounting. Listen to Suchitra G and Jyothi Sridhar talk about this cognitive bias and why we value immediate rewards more than those that are long term. The future of Buy now pay later in India What is Hyperbolic Discounting? Credit cards and loyalty points use this cognitive bias Instant gr...

“The eye sees only what the mind is prepared to comprehend,” said French philosopher Henri Bergson. In this episode, Jyothi Sridhar and Suchitra G discuss how Confirmation Bias leads us to misjudgment. It is important for us to look for data that not only confirms our beliefs but also look for disconfirming evidence that does not support our view. Cricket matches and superstitions Are superstition...