Acting Business Boot Camp

How to Actually Use LinkedIn to Grow Your Voiceover Business I know. I can already hear you groaning. Mandy, I am an actor, not a business person in a blazer who posts about synergy. I get it. But here is what I need you to understand before we go any further. LinkedIn is not a social media platform. It is a business tool. And that distinction matters more than almost anything else I am going to s...

Why Fear Gets Louder Right Before Growth Fear often gets louder right before growth. And sometimes it is not just loud. Sometimes it is a full-on horror movie. Because when I am on the verge of change, there is a part of me that gets angry about it. No, no, no. We like to keep it how it is, thank you very much. But actors mistake fear for failure when sometimes it means they are actually getting c...

The Number Nobody Tells You About Voiceover Marketing I need to have a real conversation with you. Not a comfortable one. Not a motivational poster kind of conversation. A lot of you are working really hard and wondering why it is not translating into bookings. You are auditioning, posting, emailing, doing the things, and it feels like nothing is moving. And instead of looking at the actual math a...

Feel the Fear and Audition Anyway Working actors are not fearless actors. They have just learned how to move when they are afraid. This morning I woke up with what I can only describe as generalized anxiety. And I knew I could take a shower and stew in my own anxiety juices for a while, or I could just do something. So I attacked the email inbox. About 20 minutes later I was like, woo, I am ready,...

Nobody in this industry ever says this out loud, so I am going to. Greed is making you a terrible actor. Not greed in the cartoon villain sense. I am not talking about people twirling their mustaches trying to steal jobs. I am talking about the low-grade background hum of financial anxiety and ambition that most of us are walking around with every single day. The constant calculation. The booking...

I want to start this episode with someone I lost recently. A dear colleague of mine, Riff Hutton, passed away a couple of weeks ago from a brain tumor. I am opening with him because I just used something he taught me. I came into my booth and my preamp was not working. And there was a part of me that just wanted to say forget it, record on the laptop mic, move on. And then Riff's voice came to me....

A student of mine forwarded me an email she got from a voiceover guru. One of those here is the truth nobody tells you posts. And after reading it, she asked me, very sincerely, if she was a terrible voice actor. I cannot tell you the range of emotions I felt. From heartbreak to anger. Because she is not. She has been working at this for five years. She is talented. She has done a lot of things ri...

Energy Vampires in the Acting Industry Not everyone around you wants you to be emotionally healthy. That is not paranoia. That is a pattern worth recognizing. Because some people feed off insecurity, confusion, desperation, and approval seeking. And as artists, as actors especially, we are emotionally open. We are sensitive. That sensitivity is gorgeous for art. But it is dangerous without discern...

Here is the scenario I want you to picture. A casting director, an agent, a direct marketing client lands on your page. They have 17 seconds and zero obligation to stay. In those 17 seconds your website either answers the question, can this person do what I need, or it does not. Most voiceover websites do not answer that question. Not because the actor is not talented. Because the website is not d...

Let me ask you something. When an audition lands in your inbox, what is your first reaction? Is it excitement? Or is it, oh no. Not another self-tape. If it is the second one, we need to talk about that. Because that reaction means your nervous system has started associating auditions with danger instead of play. With burden instead of opportunity. And any time we get the chance to act, it should...

I'm going to say something a little unpopular. Most SMART goals don't work. Not because the framework is bad. Not because I don't believe in it. I make SMART goals every quarter for myself. But what I actually see with the voice actors I coach is that they use them to create the appearance of a plan, not an actual plan. They check all the boxes, put it in a document, and never look at it again. An...

The Career Stages Every Actor Goes Through There is a coaching phrase I keep coming back to. It gets better, it gets worse, it gets different, it gets real. And then it starts again. Better, worse, different, real. Over and over, sometimes all at once, sometimes so fast you can barely tell which one you are in. That is an acting career. And honestly, that is most creative careers. So today I want...

"Make Your Own Content" Is Incomplete Advice. Here Is What It Actually Means. I was scrolling TikTok, as one does, and I came across an actor who was fired up. She said the advice to make your own content is terrible. Her take was basically, I'm an actor, not a writer, not a producer, not a director. I don't have a crew or a budget. So what are you actually asking me to do here? Pull a short film...

One of the hardest parts of an acting career is actually not the rejection. I know. That surprises people. But as a young actor, the hardest part for me was the emotional roller coaster. One day I'd feel so hopeful. I'd be in class, auditioning, getting callbacks, feeling momentum. And then suddenly, crickets. No auditions, no callbacks, nothing. Nobody's buying what Peter Pamela Rose is selling....

Let me walk you through a scenario. A voice actor gets an offer. Major food delivery brand. Session fee is $500. Buyout is $10,000. Usage is worldwide, all media, in perpetuity. Broadcast TV, streaming, social media, paid and organic, radio, in stores, stadium, cinema, email marketing, every platform, every country, forever. Is that a good deal? Not even close. Today I'm going to give you the math...

I want to reframe something for you. Because if auditioning feels heavy, like a test, like a judgment, like a moment that could determine your entire future, I get it. I have been there. I remember walking into audition rooms feeling like I was literally going to my death, like I should smoke a cigarette first. That is how loaded it felt. But here is the thing. That is not actually how the industr...

Quick question. What's the voice you hear describing what's happening on screen during a movie or a TV show for blind and low vision viewers? That's audio description. And somebody has to record it for every show, every movie, every piece of streaming content, every educational video on every major platform. Every single one. That is an enormous amount of work. And most voice actors have no idea h...

What Casting Directors Notice in the First 10 Seconds Most actors believe the audition starts when they begin the scene. It doesn't. The audition starts the moment casting sees you. And casting directors often know within the first 10 seconds whether someone feels like they belong in the room or belong in the self-tape. Whether they feel they deserve to be there and are really showing up to drop o...

I want to tell you about a little experiment I ran. I was helping a director find and cast actors for some ADR for a film. I reached out to my network and posted in a very popular voiceover group. It was not a complicated audition. Narration piece, sides were provided, instructions were very clear. Basic. I got 208 submissions. And when I sat down to go through them, I am not exaggerating, over ha...

Somebody books a big role and everybody says the same thing. They got lucky. They just got lucky. And yes. Of course luck plays a role in this industry. It can be the luck of being in the right place, right time, right project. You're just the right actor. But if you look closely at actors who work consistently, not flash in the pan, but those who have a consistent career, something else becomes v...

Let me start with a number. 400. That's approximately how many cold emails I used to send per month at one point in my career. 400 a month. Roughly 13 emails a day, every day, to production companies, creative agencies, brand managers, you name it. Want to guess what my booking rate was? Zero. For months it was actual zero. And here's the thing. My list was good. I did my research. These were real...

After 30 years of coaching, I can tell you the number one thing that determines whether you're going to work in this industry or not work in this industry. It's not talent. It's not training. It's not who you know. It's your time management. Because time is something we all have. The question is are you going to take advantage of the time you have, or are you going to be like 95% of the other acto...

The Business Tools That Actually Keep Your VO Career Running One of the biggest misconceptions in voiceover is that success comes from talent plus a good booth. And yes, performance matters. Audio quality matters. But what actually creates consistency in this career is operational support. It's the systems you build that allow you to track opportunities, manage relationships, understand your incom...

There are so many incredibly talented actors out there. And so many of them do not get seen. Meanwhile there are actors with less training booking roles more regularly. And if you are one of those highly trained actors, that is so freaking frustrating. It brings up all the not so helpful questions. Am I not good enough? Why am I not getting these opportunities? Insert your favorite self-doubt here...

The Stuff Nobody Puts in Their Instagram Carousel Everybody wants to talk about the big wins in voiceover. The national spot. The animation series. The dream agent. The viral audition story. But there are operational realities that actually determine whether you stay in this business long term, and those don't make it into anyone's Instagram carousel. These are the things that quietly make or brea...