A Healthy Dose of Humour

Part 3/3. Let's be honest, sometimes advertising can take itself a bit too seriously. In a world saturated with jargon and formality, we believe it’s time for something different. Listen to marketing leaders and comedy pros to spill the beans on how even the "most serious" brands are making humour their secret weapon for human connection.  Hosted on Acast. See acast.com/privacy for more...

Part 2/3. Let's be honest, sometimes advertising can take itself a bit too seriously. In a world saturated with jargon and formality, we believe it’s time for something different. Listen to marketing leaders and comedy pros to spill the beans on how even the "most serious" brands are making humour their secret weapon for human connection. Hosted on Acast. See acast.com/privacy for more inform...

Part 1/3. Let's be honest, sometimes advertising can take itself a bit too seriously. In a world saturated with jargon and formality, we believe it’s time for something different. Listen to marketing leaders and comedy pros to spill the beans on how even the "most serious" brands are making humour their secret weapon for human connection.  Hosted on Acast. See acast.com/privacy for more...

Humour can ease anxiety in patients, but is it always appropriate? Join our panel of patients and healthcare marketing experts as they discuss the art of using humour and building stronger connections with your audience. A masterclass in patient-centricity.  Listen to Susan Daniels, Vice President, Patient Strategy & Engagement at Lumanity; Jane Shanaham, a patient advocate for multiple s...

We all know humour is effective, but how effective? In this episode, we dive into all the statistics you need to convince clients and business partners that humour drives real business results, both in the short and long term. Listen to Dan Wilks, Director at Credos; Vic Milne, Head of Strategy at Leith; and Ria Lina, award-winning comedian. Hosted on Acast. See acast.com/privacy for more informat...

What tricks do doctors, nurses and marketers use to build patient trust? And what foundations must brands lay before introducing humour? In this episode, let’s talk about humour, patient connection and sexual health, baby. Listen to Emma-Louise Fusari, RGN and Founder of In-House Health; Sarah Welsh, Co-Founder of HANX; Vic Milne, Head of Strategy at Leith; and Ria Lina, award-winning comedian. Ho...

Why is humour absent in health marketing? What’s so funny about incontinence? Our panel explores the unique barriers in health and pharma, discusses how agencies can encourage brave ideas, and examines data on humour’s effectiveness in advertising. Listen to Dan Wilks, Director at Credos; Vic, Head of Strategy at Leith; and Ria Lina, award-winning comedian discuss the ways that humour can help you...

Is dark humour appropriate in health communications? How does sexual wellness brand HANX deal with negative comments? Join us for a marketing masterclass in using humour to change consumer behaviour. Listen to Emma-Louise Fusari, RGN and Founder of In-House Health; Sarah Welsh, Co-Founder of HANX; Vic Milne, Head of Strategy at Leith; and Ria Lina, award-winning comedian explore how humour can dri...

Why do comedians love consonants? And why is ‘flank' so funny to say? Delve into the science and trickery of being funny from the perspectives of a neuroscientist, a standup comedian, a scientist, and a copywriter. Listen to Sophie Scott, Professor of Cognitive Neuroscience at UCL; Ash Dunne, Scientific Director at Merk; Marion Miranda, Copywriter at Leith; and Ria Lina, award-winning comedian as...

Rats do it. Pharaohs did it. We do it. Laughter is biologically, scientifically, and sociologically one of the fundamental traits that helps mammals communicate and navigate the world. So why is it missing in healthcare communications? Listen to Sophie Scott, Professor of Cognitive Neuroscience at UCL; Ash Dunne, Scientific Director at Merk; Marion Miranda, Copywriter at Leith; and Ria Lina, award...

Hear from cancer survivor Tatum De Roeck on the surprising ways that laughter manifests during the patient journey. From answering questions like ‘is it ok to ever joke about cancer’ to telling stories about her ‘cancer diagnosis party’ we’ll explore the substantial and surprising health benefits of humour. Tatum is joined by Susan Daniels, Vice President, Patient Strategy & Engagement at Luma...

Join Leith and award-winning comedian Ria Lina as we explore the surprising ways humour can help us communicate. The 8-part podcast series will explore topics ranging from the science of humour, to the return of comedy in advertising, to the ways that humour can help us deal with difficult or taboo health conditions.  Hosted on Acast. See acast.com/privacy for more information.