A Far Cry From Normal

In this special episode, I introduce one of Dr. Martin Luther King Jr.’s most powerful and prophetic messages: “The Drum Major Instinct.” Originally delivered at Ebenezer Baptist Church on February 4, 1968, this sermon explores the universal human desire to be seen, valued, and recognized—and how that desire can be transformed into a calling to serve. Dr. King reminds us that greatness is not rese...

Reflecting on insights from Laura Knebusch and Georgia-Pacific, the importance of 'Living Our Brands' is highlighted—not as a marketing campaign but as a business operating system. Every team and function must embody and deliver the brand promise across all touchpoints. FamilySearch is progressing internally, but alignment across all areas is crucial for consistent, authentic brand experiences. Tr...

In this deeply personal episode, I share my faith journey—from growing up in Normal, Illinois, to discovering eternal families, purpose, and belonging through the restored gospel of Jesus Christ. Through stories of loss, questions about death, spiritual awakenings, missionary service, and sacred temple experiences with my parents, this episode reflects how God has been present in the details of my...

Marketing isn’t just about producing more content—it’s about stewarding trust. In this episode, Thom Reed shares a long-term vision for leading FamilySearch’s content and integrated marketing with clarity, consistency, and care, grounded in audience insight, collaboration, and mission-driven storytelling.   This podcast was created using Notebook LM.