5 Minute UX

You'll learn to define search engine optimization as a strategic process rather than a technical checklist. By the end you'll be able to distinguish SEO from web design and PPC advertising. This lesson gives you a framework for integrating SEO into information architecture from the start of a project. Learning Objective: By the end of this lesson, learners will be able to define search engine opti...

You'll learn to assess design critiques using a structured framework for actionability, focus adherence, and tone. By the end you'll be able to distinguish strong, constructive feedback from weak, vague comments. This lesson gives you a framework for evaluating whether design reviews drive improvement rather than just expressing subjective preference. Learning Objective: By the end of this lesson,...

You'll learn to categorize product features into Must-be, One-dimensional, Attractive, Indifferent, or Reverse groups using the Kano framework. By the end you'll be able to calculate satisfaction and dissatisfaction coefficients to objectively prioritize your product roadmap. This lesson gives you a step-by-step procedure for designing dual questions, recruiting 8–15 participants per segment, and...

You'll learn to prepare a facilitation lexicon and execute strategic questioning to guide group dynamics. By the end you'll be able to deconstruct complex issues using 'why' questions and manage disruptions with specific intervention phrases. This lesson gives you a framework for transforming chaotic workshops into structured, insightful sessions. Learning Objective: By the end of this lesson, lea...

You'll learn to distinguish DesignOps from design execution and project management. By the end you'll be able to identify the specific operational problems DesignOps solves, such as fragmented tools and inconsistent workflows. This lesson gives you a framework for recognizing when to establish operational standards during the discovery phase of a project. Learning Objective: By the end of this les...

You'll learn to treat wireframes as dynamic exploration tools rather than static deliverables. By the end you'll be able to execute a cyclical process of sketching, varying, and refining designs based on stakeholder feedback. This lesson gives you a framework for reducing downstream ambiguity and preventing costly development errors through disciplined iteration. Learning Objective: By the end of...

You'll learn to balance historical data with professional judgment to create realistic cost estimates before requirements are fully defined. By the end you'll be able to assess project complexity, identify necessary specialized roles, and apply a buffer for uncertainty. This lesson gives you a framework for avoiding underestimation pitfalls in early-stage UX project management. Learning Objective:...

You'll learn to define journey mapping as a visual technique that captures user actions, thoughts, and feelings. By the end you'll be able to distinguish journey maps from process maps and personas based on their specific focus on emotional context. This lesson gives you a framework for identifying when to use journey mapping to solve fragmented design problems. Learning Objective: By the end of t...

You'll learn to audit user satisfaction metrics against specific quality dimensions like accessibility and actionability. By the end you'll be able to distinguish strong, evolving measurements from weak, static compliance checks. This lesson gives you a framework for providing feedback that drives strategic product improvements rather than just surface-level corrections. Learning Objective: By the...

You'll learn to define and apply the numbering system for site maps to clarify information hierarchy. By the end you'll be able to identify parent-child relationships in complex structures using decimal notation. This lesson gives you a framework for communicating structure to stakeholders without ambiguity. Learning Objective: By the end of this lesson, learners will be able to apply decimal numb...

You'll learn to assess social proof artifacts using objective criteria like accessibility, findability, readability, and usability. By the end you'll be able to distinguish strong work from weak work by checking for actionability and goal alignment. This lesson gives you a framework for providing specific, actionable feedback that drives tangible improvements. Learning Objective: By the end of thi...

You'll learn to distinguish strong from weak iterative testing by applying specific evaluation criteria. By the end you'll be able to assess whether tests uncover specific usability issues and generate actionable ideas for improvement. This lesson gives you a framework for rating test cycles based on insight depth, content relevance, and tangible design refinements. Learning Objective: By the end...

You'll learn to integrate Learning Specialists and Subject Matter Experts into your project ecosystem to champion user-centric decisions. By the end, you'll be able to design task-based flows and chunk content effectively to prevent cognitive overload. This lesson gives you a framework for ensuring pedagogical soundness and domain relevance in complex e-learning environments.

You'll learn to integrate Learning Specialists and Subject Matter Experts into your project ecosystem to champion user-centric decisions. By the end, you'll be able to design task-based flows and chunk content effectively to prevent cognitive overload. This lesson gives you a framework for ensuring pedagogical soundness and domain relevance in complex e-learning environments. Learning Objective: B...

You'll learn to evaluate project constraints using a three-question heuristic to choose the right prioritization method. By the end you'll be able to diagnose stalled processes and select between collaborative sorting or quantitative scoring models. This lesson gives you a framework for aligning stakeholder needs with technical complexity.

You'll learn to set up a controlled environment and execute the four-step eye tracking process. By the end you'll be able to integrate think-aloud protocols to distinguish visual attention from cognitive processing. This lesson gives you a framework for avoiding common pitfalls like post-hoc rationalization and the lab effect. Learning Objective: By the end of this lesson, learners will be able to...

You'll learn to define metadata and header tags as structural IA tools rather than just technical code. By the end you'll be able to identify the disconnect between internal jargon and user search language. This lesson gives you a framework for applying keyword research to site taxonomy to improve discoverability. Learning Objective: By the end of this lesson, learners will be able to apply keywor...

You'll learn to assess digital product responses against specific attributes like accessibility, findability, and actionability. By the end you'll be able to distinguish strong work from weak work using a severity framework. This lesson gives you a framework for providing specific, respectful, and actionable feedback to design teams. Learning Objective: By the end of this lesson, learners will be...

You'll learn to translate abstract goals into a concrete, executable facilitation plan. By the end you'll be able to define session scope, build a management lexicon, and rehearse delivery to handle dynamic group interactions. This lesson gives you a framework for minimizing ambiguity and ensuring smooth session execution. Learning Objective: By the end of this lesson, learners will be able to exe...

You'll learn to structure remote research by defining goals, recruiting participants, and selecting tools. By the end you'll be able to align logistical choices with high-risk project areas to ensure data validity. This lesson gives you a framework for avoiding common execution pitfalls in remote studies.

You'll learn to navigate the tension between user needs, business goals, and technical feasibility in UX decisions. By the end you'll be able to apply a three-part heuristic to evaluate requirements and avoid unchallenged compromises. This lesson gives you a framework for maintaining 'good tension' among stakeholders to ensure viable, feasible, and desirable product outcomes. Learning Objective: B...

You'll learn to establish a financial framework that protects your cash flow and sets professional expectations. By the end you'll be able to define retainer fees, execute bi-monthly invoicing, and finalize settlements based on written approval. This lesson gives you a concrete procedure for managing client payments from proposal to project closure.

You'll learn to structure a sketching session that moves from individual ideation to collaborative critique. By the end you'll be able to prepare the scope, facilitate the 10-15 minute individual sketching phase, and lead a synthesis discussion. This lesson gives you a framework for handling common pitfalls like over-polishing or dominant voices in your next design sprint. Learning Objective: By t...

You'll learn to assess design artifacts using four specific psychological dimensions: attractive design, flow, positive response, and social proof. By the end you'll be able to distinguish strong work from weak work by identifying actionable feedback versus vague opinions. This lesson gives you a framework for categorizing issues as Critical, Major, Minor, or Observation to drive tangible improvem...

You'll learn to define UX negotiation as a strategic practice for advocating user-centered solutions while collaborating with cross-functional partners. By the end you'll be able to distinguish negotiation from compromise and identify when to apply it during the design-to-development transition. This lesson gives you a framework for defending research-backed decisions or pivoting to a 'Plan B' to...