4Ps in a Pod

🎓 In this episode, we sat down for a master class with one of Canada’s most distinguished Marketing educators, Professor Ken Wong.  Professor Wong is a retiring Distinguished Professor of Marketing from Queen’s University - where he was a faculty member for nearly 50 years. His list of accolades is so long that we would legitimately require a full episode to properly cover them but simply put, he...

🤔 As marketers, we see some amazing work but rarely have a chance to look behind the scenes. What was the insight? Where was the tension? What was left on the cutting room floor? All of those questions & more will be answered in this series called “The DeBrief”!  In this episode - we chat with Rebecca Smart (Marketing Director at McDonald’s) & Andrew Chisholm (Executive Creative Director...

🛋️ In this episode - we had an absolute blast chatting with Jonelle Ricketts who is the Head of Marketing for IKEA Canada! 🇨🇦🇸🇪 IKEA is one of the most beloved brands in the world but you probably already knew that! The odds are that you’re one of the 33 million guests that visited their stores last year in Canada & left with more than just thoughtfully designed furniture (those Swedish meatba...

🍫In this mini-episode, we shine a spotlight on 5 sweet opportunities that Mondelez has available right now for both interns & full-time hires! The application deadline is fast approaching (Sep 22nd⌛) but don’t stress because this interview is here to help as you prep! To help you learn more - we chatted with Jennifer Earl who is the Sr. Brand Manager of Cookies at Mondelez (yes - it’s the be...

📝 In this mini-episode, we chatted with Krista Kelly who is one of the most sought after career coaches & resume strategists in Canada. Her “Hired in Marketing” community has already amassed over 40,000 ambitious marketing grads who are ready to turn their applications into offers.  Navigating the job market feels more difficult than ever before & so, we brought Krista on to share her ins...

👋 After an amazing summer break - we’re back (with more than just a tan)! We’re back with an entirely new season of the podcast just in time for a new school year & for those cozy days at a coffee shop! In this mini-episode - we share some major life updates & give a sneak peek of what you can expect in the coming months. Hint: we have a lot more content available in more places than ever...

🥁 Introducing a new content series called "The DeBrief"! In each episode - we’re going to unpack some of our favourite Canadian campaigns with some of the brilliant minds (client-side & agency-side) behind them. As marketers - we see some amazing work but rarely have a chance to receive a behind-the-scenes look. What was the insight? Where was there tension? What got left on the cut...

⚾ In this mini-episode, we chatted with Mitch Sharma who is the Sr. Manager of Sports Sponsorships & Regional Marketing at TD.  Whether it was earlier on his career with the Edmonton Oilers or co-hosting his own podcast called “The Sports Business Life Podcast” - sports marketing has been a through-line in his incredible career. We chat with him about his thoughts on the thriving business of...

🎓 In this mini-episode, we have an “office hours” style chat with Grant Packard, an Associate Professor & the Program Director of the Master of Marketing at the Schulich School of Business! We take a small trip down memory lane but spend most of the time picking his brain on the future of marketing.  More specifically - we chat about the rapidly evolving marketing world (thanks AI🤖) & he...

🙌 We had a great time chatting with Christopher Henry who is a Sr. Product Marketing Manager at Google. What is Google, you might ask...  In all seriousness, Google requires no introduction because it’s so ubiquitous and if you’re like us - you’ve used one of their products/services countless times everyday (including right now). At Google, Chris helps to lead brand marketing on their blossoming...

🙌In this  mini-episode - we shine a spotlight on the American Marketing Association’s Toronto Chapter! You’ll be pleasantly surprised to hear that the AMA has had roots in Toronto for almost 80 years & since then - have helped countless marketers build their careers. Whether it’s been through hosting events, sharing thought leadership or creating mentorship opportunities.  One of their flagsh...

🎉As you work towards your new year's wellness goals (wait, we all still are right?) - who better to hear from than a leader who is shaping the health & wellness space? We had the absolute pleasure of chatting with Maria Acevedo, the Head of Marketing & eCommerce at Greenhouse.  What started as a local cold-pressed juice start-up has now flourished into a plant-based beverage company...

In this mini-episode, we shine a spotlight on Canada’s largest marketing case competition! Over the past 17 years - the CML has launched countless careers through their program & this year will be no different. If you’re an undergrad or master’s student in Canada - you won’t want to miss your chance at competing for the ultimate prize of $20K (yes, you read that right 🤯) & CML glory. Not...

🙌 In this episode - we had such a great time chatting with Tanbir Grover who is the Chief Marketing & Digital Officer at Pet Valu! Pet Valu is Canada’s leading retailer of pet food & pet-related supplies with over 800 locations across the country. For the past 50 years - they’ve been bringing joy to devoted pet lovers & their pets alike.  Tanbir joined at what was a critical inflectio...

🏒🏆 In this episode, we had an absolute blast chatting with Nicole Lee -the Senior Director of Integrated Marketing at the NHL. The league has been around for over 100 years & has gone through so many eras in that time. By all accounts - they’re in the midst of another golden era. Their revenue is at an all-time high which has been fueled by their captivating stars, intriguing storylines &amp...

🎃 👻 In the sixth episode of our mini-series “The Cheat Sheet”, we tackle a scary subject… the interview process (gasps!). Whether you’re in the thick of recruiting season or just thinking ahead - we’re sharing some of our top tricks (and treats) on how to make the most of an interview and how to leave a lasting impression! The goal (ghoul?) is for you to be an eerie-sistible candidate😅! As a qu...

In this episode - we had the absolute pleasure of chatting with Kate Torrance who is the VP, Head of Brand, Content & Comms at SickKids.  SickKids opened their doors almost 150 years ago with a commitment to improving health outcomes for children. Since then - they’ve helped countless families across the country & have been recognized as a global leader in this space. In order to fuel thei...

🙌 We had an incredible time chatting with Lisa Mack who is the VP of Brand at Telus!  You know & love Telus as one of Canada’s largest telcos. What you might not know is that their ambitions span well beyond that into areas such as health, agriculture & sustainability. They’re on a mission to make the future friendly & have worked tirelessly over the past few decades to bring that mis...

👋 We’re back with your regularly scheduled programming! A bit more tanned, confused (as to where the summer went) & here with a new mini episode! We chatted with Isabel Ng-Lai who is a Sr. Product Marketing Manager at the rapidly growing fintech - KOHO. More specifically, we heard Isabel’s story & tips on how she’s navigated major career moves. Whether it was a literal move to the UK or h...

🎙️👏 A few weeks ago we hosted our first LIVE podcast with the Queen’s Marketing Association! We debunked marketing myths, answered students’ most burning questions & had an absolute blast while doing it! We unpacked topics such as networking, career planning & everything in between. A big thank you to the QMA, our incredible panelists, and to the students that came out to listen! We had a...

📌 We had an absolute blast chatting with Azadeh Attar who is the Director of CPG Partnerships at Pinterest. Pinterest has cemented itself as one of the go-to platforms to turn inspiration into action. Whether it’s searching for travel ideas, planning out a home reno, discovering a new recipe, shopping for a new outfit for anything in between. They’ve recently reached over half a billion monthly a...

🥵 In the fourth episode of our mini-series “The Cheat Sheet”, we share tips for all of the university students out there on how to how to keep your cool in the summer. We get it, the summer can get pretty heated. You might be trying to make a strong first impression at your internship, feeling the pressure of not having one or just feeling the upcoming school year looming over you. We’re here to...

🏅Ahead of the 2024 Olympic Summer Games - we had the pleasure of chatting with Kelley Tessier who is the Director of Marketing Partnerships at the Canadian Olympic Committee (COC).  The COC has been on a mission to transform Canada through the power of sport. They’ve brought this mission to life by supporting athletes to compete on the biggest stage, uniting Canadians across the country behind a...

In this episode, we stepped into the mind of one of Canada’s most celebrated creative leaders: Carlos Moreno, a Partner & Chief Creative Officer at Broken Heart Love Affair.  Over the past three decades work, Carlos has helped brands of all sizes win over the hearts and minds of consumers across the country. This work has not gone unnoticed and has been recognized on the global stage. To name...

We recently chatted with Harry Hothi who is a Product Marketing Lead at Wealthsimple. 💸 Wealthsimple has been on an incredible run since they were founded a decade ago. What started off as a robo-advisor has blossomed into one of Canada’s leading fintechs that enables everything from filing taxes to trading crypto. From their witty campaigns to affordable products - they live out their mission of...