2 Pizza Marketing

Welcome back to the show, folks! Ashley kicks off season three with Tara Robertson, Head of Demand Generation at Chili Piper. They chat all about newsletter writing and their recent meetup at MarketingLand. Tune into the quick chat for some practical tips you can implement tomorrow. Listen to Demand Gen Chat: https://www.chilipiper.com/resources/podcast Support the show This is a public episode. I...

What do you get when you combine Disney + an EDM festival + a conference? MarketingLand.  Host Ashley shares her recap of the first MarketingLand conference put on by WorkWeek and The Marketing Millennials. Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Your hosts Melissa and Ashley have been enjoying this fall's Event Season to the max. On this short Pizza Bite episode, hear about the recent event in Nashville - GTM 2023, put on by Pavilion.  Designed for execs in all go-to-market functions, it was an awesome event with notable keynotes from folks like KD Dorsey, Andy Raskin, Irina Novoselsky, and more! Support the show This is a public epi...

In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), Melissa goes off the deep-end and shares her favorite design thinking principle - and how you can use it your every day approach. Meet DIVERGENT and CONVERGENT thinking. Tell us how you are going to use it in your day? --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message Support t...

Alexa Tapia is getting her career start in all things event strategy. As the Marketing Manager at tech company, Elisity, she's dabbling with event strategy. She shares her event successes, messes and go-to partner for event support (and sanity check): purple cork. Listen in to hear more about how to plan your next successful event.--- Send in a voice message: https://podcasters.spotify.com/po...

In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), let's talk about how marketers can stay connected to their local communities in ways such as: joining local membership orgs, looking for local companies to advise, joining into the entrepreneurial ecosystems around you, and going to EVENTS! We're heading to Marketingland and GTM2023 in October this year... how...

In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), we'll dive into Ashley's recent wins in creating bottom-of-funnel content and learn Melissa's favorite way to combine paid media with that #BOFO good stuff. --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message Support the show This is a public episode. If you would...

Corrina Owens is the Chief Brand Evangelist at Purple Cork. She gets into the nitty-gritty of account-based marketing. No jargon, just real talk about ABM strategies, finding your strategic groove, and those unforgettable messes/moments that help you define your confidence in your work. --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message Support the show Th...

Zoe Hartsfield (currently Senior Manager of Executive Presence and Influencers at Apollo.io ) is a well-known thought leader who writes about sales, marketing, personal brand and career tips. She's been a marketing community leader at multiple SaaS brands including Spekit, Swantide, Dooly, and Bombbomb. And on the show with Melissa, they cover a bit of all of that. You'll hear how:  Comm...

Brooke Janousek joined host Ashley McGovern to chat about fractional CMOs, marketing experimentation, and her hilarious marketing mess (involving condoms). Brooke is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022. Hear more about her digital nomad Journey on Brooke on the Grow: https://brookeonthegrow.com/ --- Send in a voice m...

AI this. AI that. AI is everywhere. If you're overwhelmed by the mounts of tools leveraging AI, you're not alone. Melissa and Ashley share practical ways you can use AI as a co-pilot to tackle marketing projects. How are you using AI in practical ways? --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message Support the show This is a public episode. I...

Host Melissa Moody sits down for a conversation with multi-talented and exceedingly thoughtful marketing expert Bolaji Oyajide - Founder of Demanded Marketing and previously at well-known B2B brands including TestBox, Bevy, and Metadata. Bolaji's stories will push you to think about: - How burning the candle at both ends can either leave you burnt out... or with your inspiration lit - Who we...

Want to get your brand in front of an engaged group of small-team marketers who can be champions for your product that makes them: happier, better at their jobs, or better at life!? Listen to hosts Ashley and Melissa discuss what they look for in the sponsors for this show (yes, they're picky!) and the audience that sponsor brands can reach by partnering with us. Want more info? Get in touch...

Mary Keough sat down with Ashley to chat about content pillars, marketing messes, and a strategic narrative exercise. Mary is Head of Marketing at Map My Customers and documents her career journey on LinkedIn. She's always sharing practical and useful B2B marketing advice ever since Chris Walker encouraged her to—she's the definition of building in public! --- Send in a voice message: ht...

Soo... we accidentally launched a website for 2 Pizza Marketing! Well, Melissa got COVID and decided to whip up a website. In all reality, this is a special moment for us, as we are having a marvelous time with guests and new topics in Season 2 and it feels good to make things more official. Listen to Melissa and Ashley explain how it came about, how they made it, and the way it'll bring toge...

Join a first-time-chat between host Melissa Moody and VP of Marketing @ UserGems - Trinity Nguyen. You'll hear these two leaders dive into customer retention and advocacy as components of marketing, the importance of testing - but not too much, how staying focused on your priorities happens at both small and large companies. Keep your ears open for a super smart tip on how to keep experimenti...

Video. Video. And more video. Ashley chats with Nolan Mccoy, Head of Video and Creative Content at Chili Piper about how he's using video in B2B. They also dive into Nolan's Webflow marketing mishap. Hint - it involves breaking code... --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message Support the show This is a public episode. If you would like...

In this episode, Melissa chats with Will Milano - CMO of Integrity Solutions and a marketer in the professional services industry for 20+ years. Also the host of podcast Mental Selling, Will explores the mental/attitudinal challenges of marketing on a small team, reiterates the importance of consistency, and challenges the tendency toward random acts of marketing. In the episode: The Mental Sellin...

You read that headline right... Could you imagine launching a reality TV show for your B2B company? Alexis Kilroy, Marketing Director at Stay AI, knows about the madness of airing a reality TV show. She chats with Ashley about her time at Triple Whale, her new role as a marketing lead, and her marketing mess with giving up trust, autonomy, and control. --- Send in a voice message: https://podcaste...

Sit down with Dustin Tysick, VP of Revenue at TestimonialHero ( www.testimonialhero.com ) to talk about connecting marketing into the full revenue journey, the "trust gap", the power of authentic testimonials, and how to best use testimonials in the right format and purpose throughout the entire customer journey. p.s. We also talk about AI (#thisismyshockedface) In this episode: Dustin&a...

For a second time in the podcast hot seat, Tiffany De Alva joins Ashley to share how they've built a winning client advisory board (CAB). Tiffany is the VP of Marketing a BetterBot and a small marketing team of one! Tune in to hear more about BetterBot's CAB, Tiffany's mess with SEO, and more. --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messa...

You almost had a double-Ashley show but NO: Melissa is hosting this episode with the brilliant and candid Ashley McAlpin, Head of Marketing at Rockerbox. Ashley has been in marketing leadership at growth-focused startups for many years and, prior to her time at Rockerbox, helped shape Form Assembly's massive growth trajectory. In this conversation, you'll hear tips on how to think strate...

In this short, snackable pizza bite episode, you'll get two *novel* predictions from hosts Ashley and Melissa about changes you can expect to see in B2B marketing in the months ahead. Have your own prediction? We'd love to hear from you on our LinkedIn page: https://www.linkedin.com/company/82558039 or by email: 2PizzaMarketers@gmail.com --- Send in a voice message: https://podcasters.sp...

Ashley chats with Olivia (Schwan) Adkison, previously the Team Lead of Copy Strategy, about B2B content strategy. They chat about the different books Olivia and the Lessonly team launched during their time. Plus, Olivia is venturing off to start a B2B consultancy company, Hello Liftoff. Tune in to hear all about content marketing tactics and strategies. Book : https://dobetterwork.com/toseeitbeit/...

Sit down with host Melissa as she introduces Brooke Vander Linde, Director of Demand Gen at PayZen. With a family background and penchant for selling, Brooke shares how she uses a sales mindset to stay positive in the face of disappointment, place lot of bets in order to find the solution that will work, always be sure to make the business case for marketing's work, and establish high-functio...