2 Pizza Marketing

Meet JP Arnaud-Marquez, a former military journalist turned B2B content marketer with a knack for storytelling and strategic thinking. In this episode, host Ashley McGovern and JP talk all about content marketing and discuss: - The traits of a versatile 'full-stack' marketer - Collaborating with cross-functional teams - Contrasting success metrics for individual contributors and managers...

If you're a leader on an early stage team or someone going through a rebrand (from acquisition, pivot, etc.) you will NOT want to miss this episode.  You'll hear from Elizabeth Hague, who has shepherded more than 100+ rebrands at small stage, fast growing companies.  She's also on the advisory board of Morning Brew's Learning Center - and a new mom who's balancing it all! ...

Listen in to Ashley McGovern's chat with Bella Rose Mortel, the Social Media Strategist at beehiiv, as they chat about the secrets to crafting killer social media content. Learn how beehiiv conquered Twitter, LinkedIn, TikTok, and Instagram with their organic strategy.  In this episode, learn how to: Nail down your brand's voice Embrace experimentation: Just go for it and 'test it&a...

Meet Ryan Narod, marketing leader at Mutiny, as he chats with fellow Ex-Googler and host Melissa Moody about identifying as a 2 Pizza Marketer, building killer campaigns that catch the interest of savvy marketers, and lead teams through thr tricky early stages of marketing from zero to growth. You'll hear more about:  Tapping into the curiosity of marketers Weaving B2c and innovative patterns...

The 2 Pizza Marketing podcast met with the Blame It On Marketing podcast for a two-part series! Who doesn't love a crossover collaboration? In part one, Blame It On Marketing hosts Ruta Sudmantaite and Emma Davies talk to your hosts about the relationship between marketing and CEOs. Tune it to hear about: - How to build trust with your CEO - What is a good marketing ROI - When to report marke...

When should you hire a marketer? As a first-time marketing hire, how should you create your budget? Host Ashley McGovern and Ashley Kent, Founder of Clear Start Creative, talk all about strategies for early-stage startups.  Learn more about: - Building a marketing budget from scratch - Perspectives on the role of a first-time marketing hiring - The importance of defining positioning and brand iden...

Listen in as two ex-Googlers, Jesse Friedman and host Melissa Moody, chat about marketing at Jesse's fast-growing tech brand called Tremendous.  His team is already at the top of the 2 Pizza limit, but he's seen many of the same challenges and shares what he's learned about:  - Reporting directly to founders (both COO and CEO) - Growing into a bigger team and how to hire to get ther...

Curious how you can use data to champion how your product exists in the real world? Listen into the first-ever roundtable of the show. Hear from Jonathan Gandolf, Founder & CEO of The Juice, Kathryn Browning, Marketing Director at Justuno, and Karl-Christofer Veske, Marketing Specialist at Wynter, as they discuss how to use first-party data storytelling. Topics discussed are: - Examples of fir...

Do you create case studies? Host Ashley McGovern and Marina Krivonossova, Founder of Retold, do. They chat about their case study strategies to help out all the small-team marketers who wear the case study creation hat. Tune into topics like:  How to approach creating a case study  Should you outsource case study creation? How do you distribute a case study successfully?  Should you gate your case...

Break out of the B2B world for a bit and join Melissa as she sits down with dynamic marketer from The Escape Game: Teddy Cheek.  It's an episode packed full of specific ideas for you, on topics such as:   Hiring a designer first   Creative hyper-local marketing strategies (incuding OOH)  Their hand-created Digital Diagnostic Score, which blends their local SEO presence, link presence, and rev...

How can you develop brand partnerships plays? Jaclyn Fried, Director of Integrated Partnerships and Social at Pvolve, tells host Ashley McGovern how she did it for fitness brand Pvolve. In this episode, you'll learn: How Pvolve started off as a seven-person team How Pvolve partners with brands like Goop and celebrities like Jennifer Aniston How you can take Jaclyn's partnership tactics a...

In the first solo episode, host Ashley McGovern shares more about 2 Pizza Marketing's newest (and first) sponsor: Chili Piper. Ashley talks about: 1. The journey to landing a partner with one of the most recognized B2B brands 2. The decision behind monetizing 2 Pizza Marketing 3. How Melissa and Ashley structure their ad proposal for potential sponsors Learn more about Nut Tree: https://nuttr...

Begin your New Year 2024 with excellent positioning and messaging, thanks to the amazing ideas from Jon Itkin, Principal of In The Kitchen: an agency for high-growth startups looking to find their groove and connect with customers.     He and host Melissa Moody chat about:  The fundamentals of positioning for fast growing tech companies (and everyone else too) The concept of "advantage stacki...

Let's start the New Year 2024 off with a bang and getting your PR efforts aligned with your marketing!  This week, we've got guest Stephen Karaolis who founded PR agency The Pear Agency, focused on building high-growth software brands.  He's also a fractional marketing consultant who had a lot to share with host Melissa about:  why early stage marketrs should be thinking about inves...

Ashley McGovern talks to Jay Desai about his roles at Captivate Talent and Summarize, and as the co-host of the Rocket Fuel podcast. Jay's experiences led him to create SummarAIze to automate the sometimes tedious process of repurposing audio content into multiple formats.  Learn more about Nut Tree: https://nuttr.ee/ Support the show This is a public episode. If you would like to discuss thi...

Sit down with Alex Schulte, previously lead marketer at Donut and currently Fractional CMO.  She and host Melissa Moody dive into the challenges (and joys) of mission-driven marketing.  Including:   Finding the between delegating and owning things so they don't drop  Alex's newest project: Climate Film Fest NYC Why marketers decide to get involved in a mission-driven organization or busi...

In this follow-up episode to "Navigating a Pivot", Careswitch Head of Growth Connor Kunz shares the outcome of the pivot he was working on - alongside Melissa Moody's pivot recap from her time at Gated.  You're going to hear the two discuss the nitty-gritty of what it looks like:  when you pivot to an entirely new sales model when you pivot to a new product altogether when you...

So many marketers find themselves as the first marketer... or even the first everything at a startup.  Adam Shaw, expert marketing consultant, has recently started Marketing for Founders ( marketingforfounders.com ) and will share the lessons he's learned in playing the early-stage marketing role - and helping others do the same.   Host Melissa Moody and Adam talk about:  being able to reach...

Join hosts Melissa Moody and Ashley McGovern as they tackle the tough question: How do you really know if a company is right for you as a job seeker? In this episode, they share personal insights and experiences that go beyond the surface. Warning: It gets personal. Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes,...

Hosts Melissa Moody and Ashley McGovern talk about their favorite 2023 Black Friday marketing campaigns from: - Beis - Patagonia - Katelyn Bourgoin Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Are you creating the right bottom of funnel content? Fact check yourself with today's episode which features the wonderful Lashay Lewis, Founder of Authority Plug. Lashay tells host Ashley McGovern about: - Her approach to creating bottom of funnel content - How to use her content marketing dashboard to consolidate content - Why feature mapping is imperative to creating good content Get Lasha...

Melissa's been waiting a while to share this guest with you: Mark Huber, current VP of Marketing at UserEvidence and previously at Metadata. You may know him from his marvelous podcast Demand Gen U, and he's here to share some real talk about what the first 90 days as a startup marketing leader should look like, looks like in reality, and means for your sanity.  We'll hear Mark talk...

If you're overwhelmed with AI, tune into this episode to hear practical ways to start using it for content marketing purposes. Tom Winter, Founder of AI Writer at SEOwind, will convince you the important of AI in writing and why it's not going to go away. Tom chats with host Ashley McGovern about: - Misconceptions with AI and writing - Easy ways to get better responses from ChatGPT - How...

Melissa welcomes back expert marketer and AI consultant Drew Brucker to the show to dive into Generative A.I. images and how 2 Pizza Marketers can shift from seeing the field as "extra" and more as a way to make their roles successful.  Listen to find out where YOU fall in the three stages of AI adoption: tourist, commuter, or local.   Hear use cases for generative AI images for small-te...

We have a bonus episode in store for you to kick off season three. In this mash-up of female, mostly-B2B podcast hosts - you'll hear from Melissa Moody (2 Pizza Marketing), Jane Serra (Women in B2B Marketing), and Corrina Owens (Direct - with Corrina and Taylor).  We recap how we met at the recent GTM 2023 event from Pavilion and all of our learnings from that event, what we plan to do differ...