THE SUB•SETTERS

We’re thrilled to share our conversation with ⁠Aprova Baxi⁠ , co-founder and executive creative director of DixonBaxi , one of the world’s most influential brand agencies based in London. This might be the most in-depth exploration of Aporva’s journey to date. He opened up with such generosity, revisiting what it felt like to arrive in London as a two-year-old from Ahmedabad, the impact of Sci-Fi...

We’re extremely excited to kick off THE SUB•SETTERS series with none other than indie singer-songwriter  ⁠MALI⁠ —a breakthrough voice in India’s independent music scene. She’s a trailblazer shaping the Indian independent music scene at a global level. Some of her highlights include opening for Ed Sheeran in Bengaluru this year and taking home the MTV EMA for  Best India Act  ’24, in a category sta...

Welcome to THE SUB•SETTERS, a new podcast by ⁠ SUB•SET ⁠ that explores the psychology of our shared South Asian creative experience. Hi! My name is Nitin, and I am a creative director with almost two decades of experience in the industry. Having worked on campaigns for some of the biggest brands in the world, and having launched a few brands as well, my journey is full of experiences that I’m sure...