SUB•SET
THE SUB•SETTERS
THE SUB•SETTERS is a space for raw, honest, intimate, and uplifting exchanges that explore the past, present, and future of South Asian creativity and culture, through the stories of boundary-pushing creatives from across the world. For every South Asian creative who’s ever felt the need to explain themselves before expressing themselves, this is for you.
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Épisodes
Aporva Baxi, co-founder DixonBaxi: Design beyond design. 01.12.2025 1:29:57
We’re thrilled to share our conversation with Aprova Baxi , co-founder and executive creative director of DixonBaxi , one of the world’s most influential brand agencies based in London. This might be the most in-depth exploration of Aporva’s journey to date. He opened up with such generosity, revisiting what it felt like to arrive in London as a two-year-old from Ahmedabad, the impact of Sci-Fi...
Mali: The Sound of Not Fitting In 30.07.2025 1:20:57
We’re extremely excited to kick off THE SUB•SETTERS series with none other than indie singer-songwriter MALI —a breakthrough voice in India’s independent music scene. She’s a trailblazer shaping the Indian independent music scene at a global level. Some of her highlights include opening for Ed Sheeran in Bengaluru this year and taking home the MTV EMA for Best India Act ’24, in a category sta...
Why this? Why now? 29.07.2025 4:49
Welcome to THE SUB•SETTERS, a new podcast by SUB•SET that explores the psychology of our shared South Asian creative experience. Hi! My name is Nitin, and I am a creative director with almost two decades of experience in the industry. Having worked on campaigns for some of the biggest brands in the world, and having launched a few brands as well, my journey is full of experiences that I’m sure...
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