SUB•SET

THE SUB•SETTERS

Arts EN ↓ 3 episodes

THE SUB•SETTERS is a space for raw, honest, intimate, and uplifting exchanges that explore the past, present, and future of South Asian creativity and culture, through the stories of boundary-pushing creatives from across the world. For every South Asian creative who’s ever felt the need to explain themselves before expressing themselves, this is for you.

Author

SUB•SET

Episodes

Aporva Baxi, co-founder DixonBaxi: Design beyond design. 01.12.2025 1:29:57

We’re thrilled to share our conversation with ⁠Aprova Baxi⁠ , co-founder and executive creative director of DixonBaxi , one of the world’s most influential brand agencies based in London. This might be the most in-depth exploration of Aporva’s journey to date. He opened up with such generosity, revisiting what it felt like to arrive in London as a two-year-old from Ahmedabad, the impact of Sci-Fi...

Mali: The Sound of Not Fitting In 30.07.2025 1:20:57

We’re extremely excited to kick off THE SUB•SETTERS series with none other than indie singer-songwriter ⁠MALI⁠ —a breakthrough voice in India’s independent music scene. She’s a trailblazer shaping the Indian independent music scene at a global level. Some of her highlights include opening for Ed Sheeran in Bengaluru this year and taking home the MTV EMA for Best India Act ’24, in a category sta...

Why this? Why now? 29.07.2025 4:49

Welcome to THE SUB•SETTERS, a new podcast by ⁠ SUB•SET ⁠ that explores the psychology of our shared South Asian creative experience. Hi! My name is Nitin, and I am a creative director with almost two decades of experience in the industry. Having worked on campaigns for some of the biggest brands in the world, and having launched a few brands as well, my journey is full of experiences that I’m sure...