Two Guys and A Question

When a family chooses cremation, does the conversation end too soon? Danny Jefferson and Alan Creedy discuss how funeral homes can ask better questions, offer meaningful options for visitation and memorialization, and adapt to what families value today. Listen for practical changes you can make without abandoning what matters to you. #FuneralService #Cremation #FuneralDirectors #FuneralHomes

When a family says, “We want cremation,” what do they mean? They may want a simple farewell, time together before cremation, a personalized memorial service, or options they haven’t heard about yet. In this episode of Two Guys and a Question , Alan Creedy and Danny Jefferson explore the growing preference for direct cremation and how funeral directors can help families make informed, meaningful ch...

Every profession has a breaking point. For funeral directors, it's not always just the grief or the late-night calls—it's the endless tide of paperwork, administrative overload, and burnout that steals you away from the people you love most. In this heartfelt episode, we follow the journey of Sam Delaney, a licensed funeral director and father who nearly lost his family to the very work th...

What happens when an AI-powered arrangement conference feels more real—and more emotional—than expected? In this onboarding episode, veteran funeral director Danny Jefferson and Alan Creedy introduce Arranger’s Edge, an interactive coaching simulator designed to help funeral professionals strengthen their communication, discovery, improvisation, and arrangement conference skills before sitting acr...

Can funeral directors provide exceptional care to families without sacrificing every evening, weekend, and personal relationship? In this episode, Alan Creedy and Danny Jefferson challenge the traditional funeral home mindset that licensed funeral directors have to do everything themselves. They discuss practical ways funeral homes can improve funeral director work-life balance, prevent burnout, s...

When a family calls asking for a price, they only see one number—not the care, accountability, or processes required behind it. But what really happens when prices drop so low that basic operations collapse? In this episode, Talking Truths of Funeral Economics, Alan Creedy and Danny Jefferson unpack the national headlines surrounding abandoned facilities and cut-rate providers. They dive into the...

Is great service quietly draining your bottom line? In this episode of Two Guys and a Question , Alan Creedy and Danny Jefferson dive into the business habit hitting funeral homes hard: uncontrolled discounting. Drawing insights from Harvard Business Review’s The Art of Discounting by Rafi Mohammed, Alan and Danny break down how casual price cuts cost one firm over $110,000, why blanket discounts...

Are families using AI to choose your funeral home before they ever pick up the phone? In this episode of Two Guys and a Question, hosts Alan Creedy and Danny Jefferson dive into how artificial intelligence, online reputation, and search algorithms are rapidly reshaping the funeral profession. Alan shares a real-world experience using AI to make high-stakes buying decisions and explains why today&#...

What happens to a funeral home when its owner is suddenly incapacitated or dies without leaving clear instructions? It’s a topic many business owners delay until crisis strikes, but proper preparation is the ultimate act of leadership and care. In this episode of Two Guys and a Question , hosts Danny Jefferson and Alan Creedy break down why every funeral home needs a practical, proactive continuit...

Are families choosing simple cremation because they don't care, or because the funeral industry failed to show them why a service matters? In this episode Alan and Danny break down one of the biggest challenges facing modern funeral directors. Moving away from pitch-heavy sales scripts and FTC price list lectures, Alan and Danny discuss how to start with the personal—asking provocative, meaningful...

What happens to your business if you suddenly become incapacitated or pass away? In this episode, Alan Creedy and Danny Jefferson discuss the critical need for a comprehensive continuity plan. Alan reveals a massive blind spot in most traditional succession strategies—digital assets, passwords, and online case management systems. Hear real-world stories about the complications that families and st...

What should a funeral home do when families start asking about estates and probate? In this episode, Danny Jefferson and Alan Creedy tackle the logistics of estate planning from a funeral home perspective. Discover safe, compassionate ways to guide families toward trusted professionals without crossing the line into legal advice. The guys break down real problem-solving tools, from using Embedded...

What happens when a real funeral director’s life story gets turned into a feature film starring Kevin Sorbo? Hosts Danny Jefferson and Alan Creedy sit down to discuss the incredible journey of Danny's book, From Hear to Forever , as it transitions to the big screen in the new movie Another Life . But this isn't just a behind-the-scenes Hollywood promo. This episode pulls back the curtain o...

In this episode of Two Guys and a Question, Alan and Danny confront a critical blind spot in modern deathcare management: treating pricing as a variable guess instead of a foundational strategy. Using real-world case studies, they break down why chasing the low-cost cremation market often leads to financial ruin, and why volume alone will never salvage a flawed business model. This raw conversatio...

Think buying a cemetery is the perfect, natural expansion for your funeral home? Think again. In this episode of Two Guys and a Question, Alan Creedy and Danny Jefferson dive into why merging these two worlds is often a recipe for strategic heartbreak. While they might share the same target market, funeral homes and cemeteries operate on completely opposite business models. Alan and Danny break do...

Alan and Danny are back to unpack how artificial intelligence can become a valuable thinking partner in funeral service, especially when it comes to pricing, strategy, and clearer decision-making. In this episode, they explore how AI works best—not as a replacement for human judgment, but as a tool that strengthens thinking, sharpens strategy, and helps funeral home leaders ask better questions. U...

What if the difference between a forgettable funeral home and a legendary family experience is nothing more than toilet paper, bottled water, and a full-length mirror? In this episode, Danny Jefferson and Alan Creedy explore how many firms obsess over counting ink pens and cases of water while missing the radical hospitality that actually builds loyalty, trust, and market distinction. The discussi...

If the thought has ever crossed your mind, “I want to start my own funeral home, but where do I even begin?” this episode tackles that question head-on. Danny Jefferson and Alan Creedy break down the high-risk nature of launching a new firm and the critical "stop and think" moment every entrepreneur needs before diving in. In this episode, we cover: The Reality Check: Assessing local com...

What if the real issue with your cremation mix is not price, but the questions you are—or are not—asking families? In this episode of Two Guys and a Question , Danny and Alan tackle the growing trend of high direct cremation percentages and reveal how simple shifts in language and process can transform a basic transaction into a powerful, person-centered experience. Drawing on real-world examples,...

In this episode of Two Guys and a Question , Alan Creedy and Danny Jefferson pull back the curtain on what real leadership looks like inside a funeral home—far beyond soft management talk. The conversation centers on the powerful leadership standard: know the way, show the way, and go the way. Alan and Danny explore: The critical difference between managing tasks and leading people. How to define...

Discover what makes Robinson Funeral Home a model of quality, innovation, and personalization. Join Alan Creedy and Danny Jefferson as they explore the standout features of this Easley, South Carolina landmark—from its on-site Starbucks and 150th-anniversary memory wall to its creative event center. This episode also dives into practical takeaways from the Peer Pathfinders group, including a live...

In this deeply personal episode of Two Guys and a Question , funeral service experts Alan Creedy and Danny Jefferson pull back the curtain on the heart and humanity of funeral service. Danny shares the raw experience of losing a close friend suddenly and what it was like to step back into the role of a funeral director to support the family during their darkest hour. From navigating the "wors...

When a grieving family walks into a funeral home, they are silently asking one vital question: "Did we choose the right place?" In this episode of Two Guys and a Question , Alan Creedy and Danny Jefferson explore the "Quiet Yes"—those subtle signals that reassure families they made the right decision long before the first arrangement is finished. Through a mix of industry stori...

Are you underselling your expertise? Most funeral directors assume they are the most expensive in their market, only to realize they are actually thousands of dollars behind their competitors. In this episode, Alan Creedy and Danny Jefferson pull back the curtain on the "uncomfortable" conversation of pricing. They move beyond the GPL to discuss why the real value of your business isn&#3...

Leadership isn’t about who works for you—it’s about who believes in the mission. What does it take to lead people who aren’t being paid to follow you? In this episode of Two Guys and a Question , Alan Creedy and Danny Jefferson dive into the fundamental differences between managing employees and leading volunteers. From civic organizations and churches to funeral homes and community boards, they e...