Two Guys and A Question

What should a funeral home do when families start asking about estates and probate? In this episode, Danny Jefferson and Alan Creedy tackle the logistics of estate planning from a funeral home perspective. Discover safe, compassionate ways to guide families toward trusted professionals without crossing the line into legal advice. The guys break down real problem-solving tools, from using Embedded...

What happens when a real funeral director’s life story gets turned into a feature film starring Kevin Sorbo? Hosts Danny Jefferson and Alan Creedy sit down to discuss the incredible journey of Danny's book, From Hear to Forever , as it transitions to the big screen in the new movie Another Life . But this isn't just a behind-the-scenes Hollywood promo. This episode pulls back the curtain o...

In this episode of Two Guys and a Question, Alan and Danny confront a critical blind spot in modern deathcare management: treating pricing as a variable guess instead of a foundational strategy. Using real-world case studies, they break down why chasing the low-cost cremation market often leads to financial ruin, and why volume alone will never salvage a flawed business model. This raw conversatio...

Think buying a cemetery is the perfect, natural expansion for your funeral home? Think again. In this episode of Two Guys and a Question, Alan Creedy and Danny Jefferson dive into why merging these two worlds is often a recipe for strategic heartbreak. While they might share the same target market, funeral homes and cemeteries operate on completely opposite business models. Alan and Danny break do...

Alan and Danny are back to unpack how artificial intelligence can become a valuable thinking partner in funeral service, especially when it comes to pricing, strategy, and clearer decision-making. In this episode, they explore how AI works best—not as a replacement for human judgment, but as a tool that strengthens thinking, sharpens strategy, and helps funeral home leaders ask better questions. U...

What if the difference between a forgettable funeral home and a legendary family experience is nothing more than toilet paper, bottled water, and a full-length mirror? In this episode, Danny Jefferson and Alan Creedy explore how many firms obsess over counting ink pens and cases of water while missing the radical hospitality that actually builds loyalty, trust, and market distinction. The discussi...

If the thought has ever crossed your mind, “I want to start my own funeral home, but where do I even begin?” this episode tackles that question head-on. Danny Jefferson and Alan Creedy break down the high-risk nature of launching a new firm and the critical "stop and think" moment every entrepreneur needs before diving in. In this episode, we cover: The Reality Check: Assessing local com...

What if the real issue with your cremation mix is not price, but the questions you are—or are not—asking families? In this episode of Two Guys and a Question , Danny and Alan tackle the growing trend of high direct cremation percentages and reveal how simple shifts in language and process can transform a basic transaction into a powerful, person-centered experience. Drawing on real-world examples,...

In this episode of Two Guys and a Question , Alan Creedy and Danny Jefferson pull back the curtain on what real leadership looks like inside a funeral home—far beyond soft management talk. The conversation centers on the powerful leadership standard: know the way, show the way, and go the way. Alan and Danny explore: The critical difference between managing tasks and leading people. How to define...

Discover what makes Robinson Funeral Home a model of quality, innovation, and personalization. Join Alan Creedy and Danny Jefferson as they explore the standout features of this Easley, South Carolina landmark—from its on-site Starbucks and 150th-anniversary memory wall to its creative event center. This episode also dives into practical takeaways from the Peer Pathfinders group, including a live...

In this deeply personal episode of Two Guys and a Question , funeral service experts Alan Creedy and Danny Jefferson pull back the curtain on the heart and humanity of funeral service. Danny shares the raw experience of losing a close friend suddenly and what it was like to step back into the role of a funeral director to support the family during their darkest hour. From navigating the "wors...

When a grieving family walks into a funeral home, they are silently asking one vital question: "Did we choose the right place?" In this episode of Two Guys and a Question , Alan Creedy and Danny Jefferson explore the "Quiet Yes"—those subtle signals that reassure families they made the right decision long before the first arrangement is finished. Through a mix of industry stori...

Are you underselling your expertise? Most funeral directors assume they are the most expensive in their market, only to realize they are actually thousands of dollars behind their competitors. In this episode, Alan Creedy and Danny Jefferson pull back the curtain on the "uncomfortable" conversation of pricing. They move beyond the GPL to discuss why the real value of your business isn&#3...

Leadership isn’t about who works for you—it’s about who believes in the mission. What does it take to lead people who aren’t being paid to follow you? In this episode of Two Guys and a Question , Alan Creedy and Danny Jefferson dive into the fundamental differences between managing employees and leading volunteers. From civic organizations and churches to funeral homes and community boards, they e...

Are funeral directors really greedy—or is the public missing the real story? In this episode of Two Guys and a Question , Danny Jefferson and Alan Creedy lean into a viral industry controversy that sparked a deep conversation about how funeral service is often misunderstood. Drawing from decades of real-world experience, they pull back the curtain on the financial pressures, cash flow needs, and e...

What if the future of your funeral home didn’t depend on guesswork, but on preparation and powerful relationships? In this episode, Danny Jefferson and Alan Creedy of J&C Advisors discuss an exclusive, immersive leadership experience designed specifically for the next generation of funeral service leaders. Join us as we discuss: Intentional Transitions: Why leadership success in privately owne...

In today’s funeral profession, tradition and practicality are colliding in ways many of us never expected. As staffing shortages, overtime costs, and changing cultural expectations reshape the industry, one question is surfacing across the country: Do you charge extra for weekends, holidays, or Sundays? In this episode of Two Guys and a Question , Danny Jefferson and Alan Creedy take on a topic th...

What happens when good intentions create unintended risks? As funeral homes increasingly expand into reception and gathering spaces, the presence of alcohol is no longer a fringe issue—it is a leadership and liability challenge. This episode explores the critical balance between serving families well and protecting the future of your business. Key topics discussed in this episode: The Liability Sh...

Families don’t walk into a funeral home looking for a performance or a checklist—they are looking for reassurance. In this episode, Danny Jefferson and Alan Creedy explore the critical distinction between personalization and memorialization in funeral service. While modern funeral service often confuses personalization with production, families actually value guidance and help telling their loved...

Are you looking for clarity in a shifting industry? In this episode, Danny Jefferson and Alan Creedy provide a clear roadmap for independent funeral home owners to move from daily chaos to long-term prosperity. They strip away the complexity of "firefighting" the day-to-day to reveal how small, intentional steps create massive transformation. Discover the clarity you need to: Identify Tr...

Is your funeral firm stuck in the past? Funeral service isn’t what it was a generation ago—and that’s a massive opportunity for those ready to lead. In this episode, Danny Jefferson and Alan Creedy introduce J&C Advisors , a partnership designed to give funeral home owners and successors the skills, confidence, and financial clarity needed to thrive in the 21st century. In this episode, we dis...

Are you an independent funeral home owner feeling caught in the "day-to-day" grind? In this episode of Two Guys and a Question , Alan Creedy and Danny Jefferson pull back the curtain on how they help funeral directors transition from being "firemen" to strategic planners. Alan and Danny discuss the tangible impact of small, disciplined changes—sharing a real-world example of ho...

Is your leadership style stuck in the 20th century? In this episode of Two Guys and a Question , Danny Jefferson and Alan Creedy explore a fundamental shift in management: the transition from being a "question answerer" to a "question asker." Alan shares insights from a recent Harvard Business Review study, noting that the most effective leaders today don't dictate from abo...

Most leaders are busy, but very few are intentional. In this episode of Two Guys and a Question , hosts Danny Jefferson and Alan Creedy dive deep into why vision , not just daily activity, is the ultimate game-changer for leadership, business growth, and long-term relevance. Drawing from Proverbs 29:18—“Where there is no vision, the people perish”—Alan and Danny explore why nearly 98% of business...