Two Guys and A Question

What happens when technology gets in the way of compassion ? In this crucial episode of Two Guys and a Question , Alan Creedy and Danny Jefferson explore how the funeral profession has slowly drifted toward transactions —and, more importantly, how to bring back the heart of human interaction . Drawing from their own decades of experience in the arrangement room and the development of their tool, F...

In this insightful episode, host Danny welcomes visionary developer Grant Magdanz , whose personal journey into funeral service began after the profound loss of his father. Grant shares the powerful motivation behind his work: a deep respect for the funeral profession and an unwavering desire to create a more meaningful impact. This inspiration led him to design and build an AI voice agent specifi...

When a family turns to you in their most tender moments, the last thing they should ever hear is "no." In this episode, Alan and Danny open the door to a better way—a philosophy built on curiosity, thoughtful questions, and the timeless belief that funeral service is an honor . Drawing from real-life experiences and decades of leadership in funeral care, they reveal how small, intentional shifts i...

Every single call to your funeral home is a critical opportunity to either build trust—or lose it . In this episode of Two Guys and a Question , Alan Creedy and Danny Jefferson explore the vital art of answering the phone with genuine warmth, professionalism, and care . Drawing from both missed opportunities and shining examples across the profession, you will learn: How to evaluate your current p...

This episode features an eye-opening conversation with funeral director and business owner David Storke , who shares the critical turning point that completely reshaped his entire organization . Listeners will discover the profound impact of just one disruptive team member . David reveals why a single negative influence can quietly: Erode trust within the team. Damage overall staff performance . H...

In this episode of Two Guys and a Question , Alan and Danny take you into the heart of what makes today’s funeral professionals truly thrive : moving from a passive to an active approach in service. Through powerful conversation and real-world stories, they reveal the transformative power of curiosity and the right questions. Learn how active questioning can: "Light up dark rooms" by bri...

Something remarkable is brewing in the world of funeral service. Soon, we will reveal a bold, new vision that dares to redefine the very core of what it means to serve, succeed, and stay relevant in funeral care today. Change is coming—and it’s unlike anything you’ve seen before. Get ready to explore innovative strategies and concepts that will challenge the status quo and prepare your organizatio...

In this episode of Two Guys and a Question , Danny Jefferson and Alan Creedy reveal the timeless, intentional practices that help funeral directors transform struggling firms into thriving community pillars . Discover how small, actionable habits create lasting impact, including: Setting simple, daily goals (like meeting three new people a day) to build community presence. Guiding families through...

When families ask, “Do we even need a funeral service?” —the answer matters more than ever. In this powerful episode, Danny Jefferson and Alan Creedy directly challenge the dangerous modern idea that funeral service is optional or merely a formality. Through real stories, live role-playing, and decades of professional insight , they reveal how funeral directors can effectively communicate the time...

Running an independent funeral home doesn't have to mean burnout, endless hours, or fighting an uphill battle against corporate chains . On this episode of Two Guys and a Question , Danny Jefferson and Alan Creedy show independent funeral home owners how to thrive—not just survive . They focus on unlocking the skills you already possess, building genuine value, and balancing treasured traditio...

In our latest episode, we challenge the traditional approach to the funeral profession. Join Alan and Danny as they explore the powerful idea of celebrating life instead of marketing grief. Discover how this shift can create meaningful services that honor the deceased and empower families. Tune in to this thought-provoking discussion and discover how you can contribute to transforming the funeral...

Every funeral director knows the steady stream of donation requests—from Scout troops to church bulletins. But what if those $50 checks were more than just expenses? In this inspiring episode of Two Guys and a Question , Danny Jefferson and Alan Creedy share how these small acts of generosity become the very foundation of radical hospitality . They feature Rick Edder of Edder Family Funeral Home ,...

What does the future hold for small, independent funeral homes —and should every funeral director seriously consider investing in their own crematory ? Join Alan Creedy and Danny Jefferson on Two Guys and a Question as they delve into these critical questions. They share powerful stories, practical insights, and bold strategies that challenge traditional business models while focusing on how to co...

Artificial intelligence (AI) has become more than just a buzzword—it’s actively reshaping how funeral service connects with families . In this compelling episode of Two Guys and a Question , Alan and Danny sit down with Angela Human of Director’s Corner to explore their groundbreaking AI tool: Ask Mort . Ask Mort is designed to work seamlessly through a funeral home’s website, providing support an...

The funeral profession is experiencing unprecedented shifts in acquisition and succession planning. The landscape is being reshaped by powerful external forces, including: Evolving economics , such as fluctuating interest rates and increasing private equity involvement . The development of new ownership and transition models . But beyond economics, the profession is also undergoing a crucial trans...

In an industry steeped in tradition, innovation has always been a quiet but powerful force—from the introduction of ready-made caskets and embalming fluid in the 1800s to the rise of cremation, live-streaming, and now artificial intelligence (AI) . In this insightful episode of Two Guys and a Question , we explore how these profound changes shape the way funeral professionals: Serve families with...

"You don’t find good people until you define what ‘good’ means—for you." — Alan Creedy, Two Guys and a Question In this crucial episode of Two Guys and a Question , Danny Jefferson and Alan Creedy dive deep into one of the most frustrating and frequently asked questions in funeral service today: “Why is it so hard to find good people?” Drawing from over a century of combined experience,...

In a landscape where tradition often overshadows transformation, Angela Human and Autumn Rothermel of Director’s Corner are helping funeral homes fundamentally rewrite the rules of marketing. Featured on Two Guys and a Question with Alan Creedy and Danny Jefferson , the duo shared their vision for replacing outdated, transactional marketing tactics with a more human-centered, empathy-driven approa...

Websites, social media, and blogs are powerful innovations that have reshaped the past decade of funeral service. We know that we must do more than simply participate; we must strive to dominate these various forms of community interaction . But does this digital push mean we should ignore more conventional forms of media ? Should we somehow meld conventional methods with these newer, digital form...

No one argues anymore that the funeral service profession is changing rapidly. We all recognize that our customer has changed , our vendors are changing , and our staff is no longer willing to work the long hours that were once standard. This rapid evolution prompts critical questions: Is there still such a thing as "a funeral" anymore? If so, what is its definition in the modern context...