The Well-Fed Business Podcast

Business owners will claim the best way to market your business is social media. Why? ‘Cause they confuse likes, shares and comments with success. But engagements won’t pay your bills… So if you’re not making sales, it’s not a successful marketing tactic. In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham are waxing lyrical on the dangers of social media, a...

There’s a storm coming. And it’s going to hit business owners square in the face… if you’ve not been caught up in the winds already. During Covid, the freelance industry took off – redundant technicians and bored employees ventured out on their own. There was so much work, becoming a business owner was a must! Because you were so busy, you didn’t do any marketing. You didn’t NEED to, there was so...

Writing a book is scary. And all too often, you start but never finish...  How long should it be? What’s the right way to write this? What should I even write about? But in today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham are joined by Vicky Quinn-Fraser from Moxiebooks.co.uk to show you a simple, easy and quick(er) way to write your book. If you’re thi...

Self-care is often overlooked and forgotten in the world of business owners. Far too often, clients, staff and providing for the family and the business itself is viewed as a higher priority than looking after oneself… But how can you successfully look after your business, your clients, your staff or your family if you’re not taking care of yourself first? Selfishness is a virtue. And to run a suc...

Being a parent is hard. It’s even harder when you’ve got a business to grow and nurture at the same time… And it’s a challenge the Evil Bald Genius is all too familiar with, having raised three young children as a single Dad and successful business owner. So in today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius shares his three top tips for growing and nurturing a successful bu...

In today’s episode of the Well-Fed Business Podcast, the EBG shares his story: what he wishes he knew before starting a business, how he got his first client, and why it all started in the first place. What do you wish you knew before becoming a business owner? Then, if you wanna reap the same rewards as our guys and gals and tip the recession-scales in your favour… Email connor@wellfedbusiness.co...

Everyone is gonna be suffering in some way, shape or form from the recession. You’re going to see slowdown of incoming enquiries and subsequent sales… and the only way out of it is to take control of your business and learn to sell. If you won’t learn to sell, you will suffer the consequences… Most business owners wing sales conversations – they come in unprepared, with a ‘vague idea’ on how the c...

How you’re seen by the market you serve and the clients you serve is make or break as a business owner. And our aim as business owners is to be seen as the man or woman at the top of the mountain… Because nobody crawls through broken glass and goes on long, gruelling quests to talk to the person at the bottom . So in today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor...

If you’re writing any type of copy for your business, whether it be social media posts, sales pages, or even your ‘About Me’ page on your website… You’re writing to make sales. And to make those sales, you need to understand the fundamentals of copywriting. So in today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius (who’s also a world-class, Elite Copywriter) is sharing the funda...

‘Core Control isn’t another course about conquering sales or business. It’s about conquering yourself’, as one of our Core Controllers so beautifully put it. We work on changing your thinking, which requires fundamental changes in yourself. So in today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham are revealing the truth behind the offer, and why Core Control i...

Have you put in hours of work for a client, and when it comes to getting paid they’ve disappeared into the void? Have you put in time and effort on a free consultation with a prospect to be given the cold shoulder and they never come on as a paying client? If you have, you’re not alone. Too many business owners and freelancers go through this on a daily basis, burning a giant, stinking hole in the...

If you’ve got access to the internet (and chances are you do if you’re reading this), then this episode of the Well-Fed Business Podcast is for you. You probably think you wouldn’t survive without access to the internet. You’re likely distracted by notifications, open tabs, and attempting to multi-task your way through your to do list… Only to be interrupted by an incoming email, social media vide...

Too many business owners rely on the swamp of social media to get new clients and make more money. But there’s a wide variety of profitable marketing tactics shunned and forgotten by the masses. In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham share some of the top money-making marketing tactics from the 90’s… And why they’re still some of the MOST profit...

Whether you’re just starting out or you’re a seasoned business owner, you’ve no doubt been held victim to the ‘common wisdom’ spouted by other entrepreneurs and small business owners… The things you HAVE to do before you can become a ‘real’ business owner and charge real prices, get real clients, and make real money. In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Con...

If you’re constantly stressed and overwhelmed, with a to-do list as long as your left leg… Today’s episode of the Well-Fed Business Podcast will show you how to better protect your time, attention (and money) to be more productive, get more done, and move your business forward faster. Then, if you want more of what you see in our podcast you can help yourself to a copy of my book, The Well-Fed Fre...

If you’re sick to the back teeth of clients and prospects giving you the run around and taking you for granted, or treating you like the ‘hired help’ rather than the expert you are, it’s likely because you’re making one vital mistake. You’re selling to everyone with a credit card, and taking ANY business you can get. And in today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and...

In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham show you the core principles of profitable marketing, and how to use the strategy to grow your business. And it all starts with differentiating between a content marketer, a social media manager, and a direct response marketer. Then, if you want more of what you see in our podcast you can help yourself to a...

The chains holding you back the most are the ones invisible to the eye. They’re stopping your business from growing, and holding you back from reaching your full potential as a business owner. And they’re chains you can break out of… …when you know how. So in today’s episode of the Well-Fed Business podcast, the Evil Bald Genius and Connor Benham show you what’s really holding you back and how to...

A common misconception among business owners is you need to ‘help others’ during the recession… Cut your prices, stop marketing, send some enquiries to your competitors. The truth? They don’t pay your bills. They won’t  pay your mortgage or save you from bankruptcy when shit hits the fan. So why should you slash your prices or help them for free? It’s time to ride against the storm and escape...

Your marketing sucks because you’re focusing on the wrong thing. Most business owners start their business with the fundamental goal of selling what they’re good at… But they don’t know where to start. So they take to social media and follow what every other headless chicken is doing. So in today’s episode of the Well-Fed Business Podcast, The Evil Bald Genius and Connor Benham share with you the...

It’s your responsibility to face up to your own problems and fix your own shit. If you’ve listened to the Well-Fed Business podcast before, you’ll know all of that… But in today’s episode, The Evil Bald Genius and Connor Benham share with you the one skill you need to get out of your own way, and survive (and THRVE) in today’s economy. Then, if you want more of what you see in our podcast you can...

In today’s episode of the Well-Fed Business Podcast, The Evil Bald Genius and Connor Benham dive deep into the common traps business owners fall into when marketing and growing their businesses. It’s a mistake that could cost you £15,000 and a whole load of wasted time. Instead, you should be focusing on ONE vital ingredient every business needs to grow… Tune in, and you’ll find out. Then, if you...

Is it fair to put yourself and your needs first? Many people believe the ultimate tool for self care, virtuous selfishness, is wrong. And in today’s episode of The Well-Fed Business podcast, the Evil Bald Genius and Connor Benham are diving deep to debunk the too-common myth around selfishness – and how it’s wrong, inhumane, and a detriment to society. ‘Cuz the truth is, it’s the exact opposite. T...

You're holding yourself and your business back by pandering to your self-doubt and limiting beliefs. And it's damaging your business. And no-one can save you... ... except yourself. In today's episode of the Well-Fed Business Podcast, the EBG and Benham dive deep into the deadly consequences of imposter syndrome, and how you can overcome it to be a better Captain to your ship, and lead your busine...

Back during the height of COVID, the construction industry was booming. Now? The foundations are shaking. Two words for the guys and gals in construction: We’re. Back. And we’re here to save your asses like we did back during the pandemic.