Multifamily Forward

Does rent control actually help renters? Jay Parsons has looked at the data, and he’s not interested in opinions, including his own.“My opinion doesn’t matter. What matters is what the data and science shows.” - Jay ParsonsJay sits down with John Carlson and Adam Greco to work through one of the most debated questions in housing: What rent control does in practice, why supply sits at the center of...

After a COVID boom, a historic run-up and a generational wave of new supply, the apartment market is turning. Jay Parsons joins John Carlson and Adam Greco to explain why he calls this an inflection-point year for multifamily, and what comes next. The conversation covers where we are in the cycle, what the evidence says about rent control, how the construction wave has affected affordability, and...

As organizations grow, inconsistent training, scattered documentation and unclear standards can quickly lead to different versions of the same operating process across communities and teams. In this episode, Jackie breaks down where those inconsistencies tend to surface, the difference between documenting a process and actually training teams to execute it consistently, and how operators can build...

Safety training is more than a compliance requirement. It is a critical part of protecting team members, reducing operational risk and managing the financial impact of workplace incidents. In this episode of Multifamily Forward , we explore how strong safety and compliance training can help multifamily operators reduce workplace incidents, workers’ compensation exposure and OSHA violations while b...

With seemingly hundreds of marketing vendors, platforms and channels competing for attention, building the right marketing mix can quickly become complicated. So, how can multifamily operators simplify the process and make smarter decisions about where to invest? In this episode, we break down how to approach the renter marketing funnel, prioritize limited marketing dollars and determine which cha...

In this episode of Operator’s Edge by Multifamily Forward , we break down where first-touch and last-touch attribution fall short, why multi-touch attribution is more complex and how offline conversions can create a clearer connection between digital marketing activity and leasing performance. We also explore how AI is influencing attribution and what operators should understand before deciding wh...

Clean Up Your Marketing Data With AI takes a practical look at how multifamily operators can use AI to improve marketing data, streamline workflows and make better-informed decisions. We also cover: - Easy-to-adopt tools operators can use right now- How AI can help clean up fragmented marketing data- Ways to extract more value from the information already availablePart 1 of Operator’s Edge, a 25-p...

Operator’s Edge is a 25-part Multifamily Forward series from Mark-Taylor Consulting, bringing an operator’s perspective to the challenges shaping multifamily today. Each episode takes on one real business problem, offering practical insight grounded in firsthand experience and the decisions being made closest to the work.

What changes when a development strategy that works in one market is brought to another? Ryan Clintworth of Twinpeaks Development and Clark Koelsch of Koelsch Senior Communities join John Carlson, Mark-Taylor CEO, and Adam Greco, Senior Director of Portfolio Development, to share what they have learned expanding from the Pacific Northwest into Greater Phoenix, including what attracted them to the...

Phoenix has long been one of the nation’s strongest growth markets, but as supply, absorption, job creation and affordability pressures shift, the region is entering a new chapter. In this episode of Multifamily Forward , Mark-Taylor CEO John Carlson is joined by Todd Sanders, President & CEO of the Greater Phoenix Chamber of Commerce, for a candid conversation on what comes next for the Valle...

In this episode of Multifamily Forward, Mark-Taylor welcomes Alexandra Ayres, Managing Principal and Director of Interiors at STG Design, for a conversation on the design decisions that shape how people live, work and connect. Together, Alexandra and John discuss what it takes to align vision at the start of a project, translate design into measurable performance and create spaces that reflect a b...

In this episode of Multifamily Forward, we sit down with Ryan Hilbun, Principal at Ryan Scott Group and President of ASU MRED Alumni Association, to break down the mindset, strategy and execution behind scaling a development business. Ryan shares how his journey began at Arizona State University’s MRED program, and how early experience in construction shaped his approach to leadership, risk and te...

In this episode of Multifamily Forward, we sit down with Scott Maxwell, Executive Managing Principal and Market Leader at Cresa, to unpack the decisions shaping where top companies move next. From office strategy to multifamily demand, this conversation explores how businesses are rethinking location, culture and long-term growth in today’s evolving market. Scott shares insights on why Greater Pho...

2025 was a year of global recalibration, and 2026 may test which assumptions truly hold. In this episode of Multifamily Forward, we step back to examine how cooling labor data, late-year rate cuts and rising geopolitical risk reshaped market dynamics in 2025 and what those shifts signal for the year ahead. We explore whether the Fed’s pivot points to a soft landing or emerging structural weakness,...

What does the next chapter of housing look like? In this episode, we sit down with Chris Nebenzahl, Vice President of Rental Research at John Burns Research & Consulting, to break down the key trends shaping multifamily real estate and what operators, investors and market watchers should be paying attention to in 2026.We cover: Macro Perspective & Market Dynamics : The defining characteris...

In this episode of Multifamily Forward, we’re joined by Mark Stapp, Executive Director of the Masters in Real Estate Development (MRED) and Director of the Experiential Learning Lab at Arizona State University. Mark brings decades of experience bridging academia and the real estate industry, shaping the next generation of leaders. We dive into:- The biggest shifts Mark has observed in the real est...

UFC pioneer Mark “The Smashing Machine” Kerr shares his powerful story of redemption, resilience and self-discovery. Once known for his dominance in the ring, Mark opens up about the battles outside of it. With the release of The Smashing Machine from A24, starring Dwayne “The Rock” Johnson, this conversation offers a rare look into the man behind the legend and what it truly means to find purpose...

Join us on location at The Statler in Surprise, Arizona, as John and Adam sit down with Michael Sansone, Managing Principal at Ridgehouse Companies, to dive into the winning strategies of building exceptional multifamily communities across the country. Tune in to learn what it really takes to succeed in multifamily development across regions.

Is Phoenix still worth the investment? We break down what’s driving the market and where the strongest opportunities exist. Key topics: Why Phoenix remains a leader in multifamily and build-to-rent (BTR) Economic and demographic factors drawing investor attention Cap rates, rent growth, and occupancy trends to watch Development vs. acquisition: which strategy is gaining ground What makes a deal st...

As we move through 2025, how are capital markets shifting—and what does it mean for investors eyeing the Phoenix multifamily sector? In this episode, we're joined by Mark Mandala of Brixton Capital for a deep dive into the evolving investment landscape. We explore: Institutional investor concerns in today’s market The current capital outlook from both acquisition and operational lenses What’s...

Bonus episode: Scott Hines, Director of Technology at Mark-Taylor, alongside Steve Boyack, Chief Operating Officer of VM Realty Corporation, explore leadership strategies, multifamily market dynamics, and the role of innovation in driving differentiation and success in a highly competitive industry.

New legislation in Arizona and Nevada is setting the stage for faster, more efficient multifamily development. As policymakers target housing supply constraints, these reforms may serve as a blueprint for other high-growth metros navigating affordability challenges. John and Adam explore what these changes mean for today’s multifamily and real estate landscape—and where policy may be headed next.

We’re joined by Todd Taylor, Managing Director at Wood Partners, to break down how today’s construction landscape is reshaping the way we build and operate multifamily communities. From pricing pressures to material shortages, we explore the major shifts in the market over the past 24 months and how they’re impacting everything from project planning to lease-up strategies. Host John Carlson also b...

Is Arizona really running out of water? In part two of our conversation with land use expert Greg Vogel, we dive into the real story behind Arizona’s water supply and how misconceptions are shaping the development narrative across the Valley. From water rights to land values, this episode breaks down what you really need to know if you’re watching Arizona’s growth, investing in real estate or work...

Greg Vogel, Founder & CEO of Land Advisors Organization, shares where land deals are heating up in 2025 and where activity is slowing. We cover trends impacting single-family builders, shifts in buyer preferences, and how it’s affecting housing costs and multifamily demand nationwide.