Multifamily Forward

The AI revolution in property management is here! Shiv Gettu, CEO of Zuma, joins John Carlson and Adam Greco to break down how AI is reshaping multifamily operations, from leasing to resident experience. What we'll cover: ✅ Where AI stands in the multifamily industry today✅ How owners & operators can integrate AI into their operations✅ The future of AI—what’s coming next?✅ Balancing AI...

Behind every successful multifamily marketing and leasing strategy is a team willing to break from tradition. Dustin Lacey, CTO, and Rica Renteria, Associate Director of Concierge Services, join us to share how Tenant Source is doing just that. From reimagining the marketing funnel to leading the charge on centralized leasing, they explore the calculated risks and innovations that are driving thei...

Leasing is far more than a transactional process—it’s an opportunity to strategically position your community in a competitive market. In this episode of Multifamily Forward, Kris Wegener, CEO & Founder of Business Observations, reveals the critical elements that transform an average leasing experience into one that drives lasting success.  Get the inside scoop from the secret shoppers themsel...

Success in multifamily real estate comes from experience, adaptability, and a commitment to learning. As we celebrate Mark-Taylor’s 40th anniversary, we’re looking back at the four biggest lessons we’ve learned over the past four decades—insights that continue to shape our strategy today. In this episode, we explore how market cycles, strong partnerships, and innovation drive long-term success and...

What if the key to a productive workday starts with your routine outside of the office? We explore the connection between corporate life, fitness, and wellness with insights from Founder and CEO of Unfair Advantage Performance, Watus Cooper.  Watus shares his top strategies for staying healthy and energized in a corporate setting, while John, President of Mark-Taylor, explains how regular workouts...

Seen on CBS, FOX, NBC, Discovery, and Animal Planet, we’re with executive communications and media coach, Kristy Siefkin. Hear from Kristy and John as they share their unique journeys to leadership and the powerful communication skills that have defined their careers. Kristy discusses how her introverted nature shaped her approach to effective communication through Kristy Siefkin Communications ,...

We welcome Dom Beveridge, principal of 20for20, to explore the transformative power of PropTech, AI, and centralization and its impact on multifamily real estate.  Dom shares insights from over two decades of global tech consulting, offering a deep dive into how early PropTech differs from today’s innovations and the challenges multifamily companies face when adopting new technologies. We also dis...

BONUS EPISODE! In this special installment of Multifamily Forward, join us for an insightful analysis that provides a fair-minded perspective on both sides of the recent Vice-Presidential debate. We unpack the key policy takeaways that could shape the future of multifamily housing and impact investors, operators and residents alike. 

In this week's episode of Multifamily Forward, we chat with Jordan Gaspari, Managing Partner of Exclusent, Inc. Discover his passion for recruitment and how hiring the right people can elevate an organization. John adds his perspective from Mark-Taylor, emphasizing the impact of talent acquisition on company culture. Jordan also shares his entrepreneurial journey and offers advice for those lookin...

The multifamily housing industry is undergoing a massive transformation, largely driven by advancements in technology. We’re with Vickie Rodgers, Senior Vice President at Cox Communications to explore the evolving role of technology in multifamily living.  From the increasing demand for smart home technology to the evolving role of high-quality connectivity, this conversation sheds light on the in...

Build-to-Rent (BTR) is revolutionizing the multifamily housing market and changing the way we think about apartment living. But is it the future of real estate? In this video, join Kaycee Kisling, Mark-Taylor's in-house BTR expert, as she dives into the rise of BTR and its impact on the industry.  Kaycee, with her extensive experience overseeing the lease-up of some of the nation’s most promin...

We’re taking a closer look at the current economic landscape from a general investor’s perspective to answer a critical question: What’s the state of today’s real estate market and are there still investment opportunities? Join us with Kevin Calihan, Executive Vice President at CBRE, as we explore what investments and transactions look like for multifamily and commercial real estate properties tod...

How are rising insurance premiums impacting real estate transactions? We’ve brought in the expert to provide answers.  Tom Connell, President of Crest Insurance Group, reveals what you’re not told about your insurance policy. Gain critical insights into how hidden factors can influence your property investments and transactions.  Whether you’re an owner, investor, or acquisition specialist, unders...

Join us for a special episode with Minnesota native and President of Mark-Taylor Residential , John Carlson . He reflects on his remarkable journey from being a Mark-Taylor resident to leading the company and becoming a trusted industry expert.   Tune in to hear John’s inspiring story and gain valuable advice on navigating a career in real estate. 

We’re exploring the dynamic world of property technology with Todd Katler , CEO of Zark Parking Solutions . Discover the transformative impact of prop tech on the multifamily industry and learn valuable insights on staying ahead in this rapidly evolving field.  Early challenges in prop tech and their impact on clients and property managers  Major innovations and milestones in real estate technolog...

We’re tackling the big questions. As the election season unfolds, uncertainty looms over the real estate sector.  John Carlson, President of Mark-Taylor Companies and a seasoned macroeconomic expert, provides valuable insights into how different election outcomes could shape regional and national market dynamics. From navigating legislative challenges to anticipating shifts in housing policies, th...

Today, we're delving into the US economy from a broader perspective with Abby Rosenbaum, Associate Director at Oxford Economics.   Join us as we explore the fundamentals of economic analysis, the current state of the economy, and how economic policies and global events are shaping future trends. 

Learn how to navigate the challenges leaders encounter as they rise within an organization. Whether you're an experienced executive or an emerging leader, tune in to discover how to thrive in today's fast-paced business environment.  This episode features Christina Howard, Founder and CEO of Intently, a trusted partner of Mark-Taylor who conducts Leadership and Team Coaching. 

This week, we’re joined by Scott Stamilio, Chief Revenue Officer at iApartments, a leading choice for smart home automation among multifamily brands nationwide.   Gain insights from his extensive experience and learn how to capitalize on current trends to drive profitability and elevate resident satisfaction.

Is Phoenix truly a national hot spot for real estate investments?  Robert Ireland, Director of Acquisitions at Continental Realty Group, joins us on this week's episode to share the making of a smart acquisition and why many consider Phoenix a top contender in today's economy. 

Uncover the secrets behind Phoenix’s growth.  The city’s economy has experienced a remarkable transformation, fueled by billions of dollars in investments.   Explore the influence of today's U.S. economy on Phoenix's trajectory and hear from highly regarded economist Danny Court as he provides insights into navigating the city's economic landscape. 

In a world of short attention spans, providing immediate value is key.  Ali Sallitt, Director of Consulting & Communications, breaks down the essentials of strategic communications and PR, and their role in optimizing your real estate investment. 

Meet the man with 8,750 houses.   Join us as Ken McElroy reveals the data-based strategies he employs to handle rising interest payments and control expenses, setting the standard for successful real estate investing. 

Arizona’s multifamily legal expert Mark Zinman, Attorney and Partner at Zona Law Group, explains the latest changes in landlord and tenant law.  Thank you, Burns Pest Elimination, for sponsoring this episode! A trusted Mark-Taylor partner, Burns delivers expert 24/7 pest control services. 

Dive into the transformative conversation with today’s guest Steve LaTerra, CEO at TerraLane Communities, as we unravel 'How Build-to-Rent is Reshaping Multifamily Living'. Discover the ins and outs of the BTR asset type, including investor strategies, unique features, demographics, and nationwide appeal.