Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Ever felt awkward or uncomfortable selling your services? You’re not alone. I used to avoid sales like the plague—until I made a shift that changed everything. Now, discovery calls and sales conversations are some of my favorite things to do. In this episode, I’m sharing the mindset shifts and strategies that helped me transform my approach to sales—without feeling pushy, awkward, or inauthentic....

Start packaging your services with confidence by setting a free consult with me: https://www.greateststorycreative.com/consult ____ Selling hourly sessions can keep you stuck, overworked, and underpaid. If you're still selling time instead of results, it's time to shift. Packaging your expertise into a signature offer is the key to scaling, raising your rates, and attracting high-value clients—but...

If you’ve ever felt like custom work is the only way to land high-end clients, you’re not alone. I used to believe that too—until I realized that custom projects were keeping me stuck, overworked, and underpaid. In this episode, I’m sharing the exact shift that helped me simplify my services, attract better clients, improve client results, and dramatically increase my profitability. 🎯 You’ll Disc...

Stressed about "standing out?" You’ve probably been told “You HAVE to stand out to get clients.” But what if I told you that's often wrong? The secret to being top of mind—and getting quality referrals often—isn’t about being creative or coming up with the perfect tagline. It’s about being crystal clear. In this episode, I share a counterintuitive, yet shockingly effective networking strategy —one...

Free Messaging Workshop! Join me for "Elevator Pitch Hour" on Wed, March 12 (Live on Zoom) ⏰️ RSVP here now: https://www.greateststorycreative.com/elevator-pitch-hour-workshop __ Ever given your pitch, only to see blank stares? Or maybe you got applause—but no clients? If your messaging isn’t landing, it’s time for a game-changer. In this episode, I’m introducing you to Brand CHIPS™ , my proven f...

Are you unknowingly holding your business back? If you hate your website, you won’t share it. If you’re stuck on how to talk about your business, you won’t talk about it. These behavior bottlenecks keep you from showing up and growing. In this episode, I break down how to spot the moments when your stuckness is costing you—and how to decide when it’s time to DIY or bring in an expert. Plus, I shar...

Niching down feels like a major commitment—but what if you could test a niche without overhauling your brand? That’s exactly what we’re talking about today! Discover how one simple shift can help you experiment, attract the right clients, and get paid to test and confirm new ideas—without the stress, money, and time of rebranding. 🎯 You'll Discover: The real reason niching feels overwhelming (and...

Get a free chapter of my bestselling book ("Establish Yourself") right here > https://www.greateststorycreative.com/read -- Does the thought of putting time into crafting social media posts make you want to run the other way? You’re not alone. Social media burnout is real, but it doesn’t have to be the only way to scale and grow your coaching or consulting business. In this episode, I share thr...

What if hustle isn’t required to build a business you love? After 11 years in business—and learning from real-life, thriving coaches and consultants—I’ve discovered 3 simple, surprising truths about working less while earning more and increasing your business efficiency. In today’s episode, I’m sharing the mindset shifts and key decisions that can help you protect your time, set better boundaries,...

Think building a membership means adding 80 hours a month to your workload? Think again. In this episode, I’m sharing how I created passive income for my coaching practice with the Establish Yourself® Action Club—a highly profitable yet low-lift membership for coaches and consultants that brought in five figures with under 40 members last year. 🎯 You’ll Discover: How to structure live group sessi...

Imagine turning one of your worst sales calls into a strategy that helps you confidently sell your offers to premium clients—without spending weeks creating a sales page. That’s exactly what happened to me. In today’s episode, I’m sharing the story of how a single question from a client led me to develop my Offer One-Pager strategy: Package Your Process™" , the exact approach that’s helped me sell...

What if you could truly love your business and make it feel magical every day? In this episode of the Establish Yourself® Podcast, I share the life-changing lessons I learned from my time working as a storyteller for upcoming movies at The Walt Disney Studios in California—lessons that helped me craft a joyful business and thriving coaching and consulting practice that works for my life. 🎯 You'll...

Ever wondered if writing a business book is worth the effort? I’m breaking down the real impact my bestselling book, Establish Yourself , has had on my brand coaching and consulting business. From attracting premium clients to scaling my services without a team, this episode is for you if you’ve thought, “Should I write a book this year?” 🎯 You’ll Discover : The surprising way writing a book help...

What if you could turn your current business into your greatest business? In this trailer episode, host Annie Franceschi takes you behind the scenes of the Establish Yourself® Podcast: the go-to resource for action-driven coaches, consultants, and service providers looking to achieve next-level success and scale smartly. Returning with new, weekly episodes in January 2025- Annie shares her journey...