fr

Annie Franceschi | Brand + Business Strategist

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systemsThis podcast helps answer questions like:• How do I attract clients who will pay m...

N'hésitez pas à visiter le site du podcast et à soutenir son créateur : www.greateststorycreative.com

Auteur

Annie Franceschi | Brand + Business Strategist

Catégorie

Business

Dernier épisode

29 sept. 2026

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Épisodes

38. The New Way Lauren Gets Clients Without Proposals (Live Interview) 09.09.2025

Ever wish you could stop writing proposals and still get amazing clients? Then you’re going to love this live interview. In this special behind-the-scenes episode, I pull back the curtain on the exact client conversation I’ve led over 100 times, this time with a past student in my signature program. Designer + consultant, Lauren, joined my Package Your Process™ Accelerator after hitting her limit...

37. Why Asking for Testimonials Doesn’t Work (and What to Do Instead) 02.09.2025

If you've ever had a client rave about your work—but then disappear when you ask for a testimonial—this one’s for you! I’m sharing how one painful experience (involving 20 emails 😬) led me to 3 powerful shifts that changed everything about how I get great reviews, regular referrals, and repeat business from my favorite clients... zero awkwardness required! 🎯 You'll Discover: Why email is the wor...

36. The Framework Game Plan: Turn Your Methods Into Authority, Clients & Revenue 26.08.2025

Having a branded method is a smart move—but knowing how to use it is what turns your brilliance into a client magnet. In this third and final part of the Find Your Frameworks series, I’m sharing my 4-step game plan to help you take your frameworks off the shelf and into the spotlight where they belong. You'll learn how to actually use your frameworks to get more clients, build authority, and grow...

35. The Framework Pyramid: 3 Types of Frameworks Every Expert Needs 19.08.2025

The key to turning your expertise into a business that scales? It’s not just about having one great method. It’s about building a body of branded work—an ecosystem of frameworks that makes your value undeniable . That’s exactly what the Framework Pyramid helps you do. In this episode, I’m walking you through the 3 types of frameworks that elevate your authority, clarify your messaging, and make it...

34. The Framework Advantage: Brand Your Method to Stand Out & Scale 13.08.2025

Here’s the thing about standing out as a coach or consultant: it’s not about posting more generic content. It’s about becoming known for methods and frameworks people remember, repeat, and refer. That’s exactly what branding frameworks can do for your business. In this episode — Part 1 of my " Find Your Frameworks" series — I’m breaking down what frameworks really are, why they’re your secret weap...

33. From Random Posts to Real Authority: 4 Steps to Build Your Body of Work 05.08.2025

Does marketing yourself feel like an endless tornado of tactics? You’re not alone. If you’ve ever stared at LinkedIn wondering what to post—while others seem to be landing big speaking gigs, publishing books, and becoming known—you’re in the right place. In this episode, I’m sharing a clear, 4-step process to help you stop chasing tactics and start building something bigger than your next post: a...

32. How to Be a Better Boss to Yourself Without Losing Business (The Better Boss Method) 29.07.2025

If you've ever felt like you're the worst boss you've ever had, you’re not alone. When I started my business after leaving Disney, I thought I was escaping hustle culture—only to recreate it in a whole new way. But in this episode, I'm sharing how I broke that cycle with The Better Boss Method™ , a 6-part, permission-based framework to give you fresh ways to take back your time, protect your energ...

31. The Smart Freebie Formula: 5 Keys to a Lead Magnet That Gets Clients (Not Just Downloads) 22.07.2025

When you don’t have a lead magnet / freebie—or you’re not loving the one you’ve got—it’s easy to put it on the back burner. What if you spend all that time creating something… and it doesn’t lead to discovery calls? Or worse—it just collects digital dust? In this episode, I’m sharing the 5 factors that make a lead magnet worth your time to create and share —whether you’re building your first one o...

30. How to Market Yourself When the Economy Sucks and Clients Dry Up 15.07.2025

When budgets tighten and clients seem to disappear, it’s easy to believe the answer is more marketing. More posting. More pushing. More panic! But in this episode, I’m pulling you out of the tactic tornado. You’ll learn how to stop scrambling for visibility—and start confidently marketing yourself with a message and offer that feel grounded, clear, and totally aligned with what your best-fit clien...

29. These Embarrassing Mistakes Made My Business More Successful 08.07.2025

I've made a LOT of mistakes (and survived!) Discover how by grabbing a free chapter of my bestselling book: https://www.greateststorycreative.com/read ------ I used to think that being successful and having confidence in business meant getting everything right. But after 11 years as an entrepreneur, I’ve learned something far more freeing: you can make BIG, messy, even wildly embarrassing mistakes...

28. My Secret to Marketing Without Losing My Mind: Consistency Containers 01.07.2025

How to Market Yourself Consistently Without Burnout 🔄 ✨ Check out My Summer Read-Along (https://www.greateststorycreative.com/boost) ------- So here’s the truth: Consistency is my least natural strength . And yet… I’ve built a business that shows up, speaks clearly, and draws in my dream clients regularly. How? Not through grit—but by designing repeatable marketing systems I actually want to use...

27. Unexpected Ways I Use AI to Stop Overthinking, Hold Boundaries, and Play Bigger 24.06.2025

Make this your summer of action! 📕 Check out book club here: 👉 https://www.greateststorycreative.com/boost ________ I used to obsess over every client email, second-guess every post, and spend way too long trying to say things “just right.” But recently, I’ve discovered a surprisingly effective tool to help me break that perfectionist cycle: AI. If you’ve ever felt drained by decisions, overthin...

26. Stuck in the Perfection Trap? This New Mindset Keeps You Moving Forward 17.06.2025

Clarity, confidence, and a business book! 📕 Check out my Summer Read-Along here: 👉 https://www.greateststorycreative.com/boost ------ Like building the perfect house, for years, I believed that building the perfect brand was the key to business success. But the longer I stayed in business, the more I realized that kind of perfection isn’t the goal—it’s really a trap. If you've ever felt stuck in...

25. Quit Starting Over: 5 Clever Ways I Build Business Momentum by "Chainsmoking" 10.06.2025

Dread marketing because you're always having to restart your efforts? I used to feel that way too, until I figured out a simple business system I call “chain smoking.” (Yes, really.) Inspired by author and artist, Austin Kleon, I’ve turned this concept into one of my most powerful business strategies. In this episode, I’m taking you behind the scenes to show you 5 real ways I use “chain smoking” t...

24. Tired of Hustling? How Prioritizing Fun Helped Me Grow Without Burnout 03.06.2025

📖 Want a more fun, sustainable business? Start with a FREE chapter of my book: https://www.greateststorycreative.com/read ----- Coming from Corporate America and The Walt Disney Studios, I believed serious hustle was just how business worked. But once I stepped off the treadmill and chose to restructure my consulting practice around a sustainable business mindset of clarity, boundaries, and joy—e...

23. How I Turn Brain Pickers Into Clients (Without Feeling Gross) 27.05.2025

Ever feel pulled between giving free advice OR feeling like a jerk for saying no? I share how one awkward coffee meeting became a turning point—and how you can turn those brain-picking requests into aligned, paid opportunities without guilt. This isn’t about being cold or transactional—it’s about being clear, confident, and generous on your own terms . 🎯 You'll Discover: The mindset shift that ch...

22. Busy? Try 15-Min Marketing to Stay Top of Mind This Week 20.05.2025

What do you do when your calendar is full, but you still want dream clients and new opportunities coming your way? In this episode, I share 7 low-effort, high-impact marketing moves you can make in 15 minutes or less this week. Swipe my favorite smart, quick marketing strategies to stay top of mind, spark referrals, and keep your momentum going even when you’re fully booked! 🎯 You’ll Discover: A...

21. What Happened After I Picked the “Wrong” Marketing Strategy 13.05.2025

Worried about picking the wrong marketing strategy? Well… I did! For 4 years!!! And my "mistake" turned into something I didn’t expect. In this episode, I’m sharing the real story of a major choice I made in my business — one that didn’t check all the boxes, didn’t go viral, and definitely wasn’t “perfect”. But it still taught me something that changed the way I approach marketing, growth, and con...

20. Always Rewriting Your Message? This Fix Helps You Scale Faster 06.05.2025

I hear this all the time: “It's taking forever to update my website,” or “I’m reworking my social captions again.” But here’s the truth—if you have to keep rewriting how you talk about your business, the real issue isn’t the you. It’s that you don't have your clear brand story nailed down. In this episode, I’m pulling back the curtain on what doing that looks like (including the behind-the-scenes...

19. How I Built a Referral Program That Feels Good (And Converts) 29.04.2025

Delight your referral partners with a clear "Referral Intro!" ⚡️ Get this free networking tool in just 2 minutes or less here: https://www.greateststorycreative.com/referral-intro-generator ________ I used to think a referral program would feel too pushy or transactional — maybe you’ve felt that way too. But after a decade of relying on informal thank-you gifts, I finally created a formal program...

18. Want Better Referrals? Here’s How to Get Great Intros, Fast 22.04.2025

⚡️ Get better referrals faster ! Create your free, personalized referral intro now at https://greateststorycreative.com/referral-intro-generator ________ Ever missed out on a dream client because someone meant to refer you... but never did? In this episode, I share the real reason referrals fall through—and the simple system that turns “I’ll connect you soon” into booked calls with perfect-fit cl...

17. I Save 5+ Hours a Week With a $4 Tool You've Never Heard of 15.04.2025

If you’ve ever copied and pasted the same email twice—or 20 times—you need to know about this. I’m sharing the $4 shortcut I use daily to reclaim my time, look like a pro, and keep my business moving (even when my brain is fried)! This tiny productivity tool has been a total game-changer in my business—and I want you to have that kind of ease too. 🎯 You’ll hear: The behind-the-scenes tool that’s...

16. Stop Marketing Until You Can Answer These 3 Key Questions 08.04.2025

Want to make more of your marketing matter? Find out how by setting a free time to talk with me at https://www.greateststorycreative.com/consult ----- Are you posting on LinkedIn, sending newsletters, or speaking… but still not getting the right clients or results? In this gut-check episode, I share the 3 foundational questions your marketing must answer to actually work! Most coaches, consultants...

15. Try These 5 Website Tweaks to Turn Visitors into Clients Faster 01.04.2025

What if your website had hidden potential to connect you with ideal clients— faster? If you’re a coach or consultant, you probably already have a solid website. But the majority of sites often have small sticking points that quietly slow things down: too many steps to book a call, unclear navigation, or a missed opportunity to say, “Yes, I’m the right fit for you.” I’m sharing 5 simple website twe...

14. The "One Client" Value Ladder: A Smarter Way to Simplify Marketing 25.03.2025

📖 Start building your value ladder with a FREE chapter of my book " Establish Yourself" now: https://www.greateststorycreative.com/read ----- Ever feel like value ladders are just another overcomplicated business concept? You’re not alone. Most marketing gurus teach them in a way that makes sense for big corporations—not for coaches and consultants like us. Here’s the truth: You don’t need a mill...

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