Write This Down with Maddy Birdcage

Send us Fan Mail Everyone wants the shortcut, the perfect hook, the one ad strategy, the magical funnel that makes sales effortless. We’re calling it straight: there is no magic marketing strategy. The real advantage is the only thing nobody can steal, copy, or automate fully, you as the founder. If you’ve taken course after course and still feel like something is missing, this is the missing piec...

Send us Fan Mail $7 million in revenue sounds like the finish line, but what happens when you get there and realise you’re still anxious, still overworking, and still trying to keep everyone happy? We’re pulling back the curtain on what it really took to reach an 11-year milestone in agency life and why the hardest problems weren’t marketing problems, offer problems, or visibility problems. They w...

Send us Fan Mail If I told you right now you had to quadruple your sales in the next 30 days, could you do it? That question is the fastest way I know to diagnose whether your marketing is built on a real system or on hope, hustle, and whatever the algorithm is doing this week. When growth slows, most people jump straight to ads, content, or a new lead magnet. I want you to do the opposite and reb...

Send us Fan Mail Get your FREE Savage Marketing Review: https://booknowbirdie.com/savage-review/ Work With Me: Visit https://www.birdcagebusinessbuilders.com

Send us Fan Mail Ready for a frank reset after a year that tested every seam? I’m opening the curtain on the “year of shedding”: long-time team members leaving, an IP scare that cut deep, and the decision to step back into client work to rebuild standards and clarity. Out of that churn came a sharper model—paid acquisition as the engine, organic as the trust layer—and a repeatable funnel that book...

Send us Fan Mail Tired of performing for platforms while your pipeline stays quiet? In this episode, we press pause on the creator grind and rebuild your marketing from the ground up, using founder-first principles that actually compound. No trends. No theatrics. Just a return to what works: Reputation over reach.  Relationships over transactions.  Patience over pace.  Craft over content.  Respons...

Send us Fan Mail Nichole joined the program with her last few dollars and a trickle of inconsistent leads. Within weeks, she was fully booked; all through organic social media and a clear, psychology-driven strategy. In this conversation, we unpack what changed: a single, defined audience, a simple message that spoke directly to their pain points, and a disciplined posting rhythm that built trust...

Send us Fan Mail It’s my birthday — so this one’s a little different. Sloane and Maria turn the tables and put me in the hot seat with questions about life, business, mistakes, and everything in between. We talk about what I’ve learned (the hard way), the mindset shifts that changed everything, and why growth always costs something — but it’s always worth it. If you’ve ever wondered what really go...

Send us Fan Mail Feeling like your content is screaming into the void? You're not alone. That frustrating cycle of posting consistently only to be met with crickets isn't a sign your business can't succeed—it's a clarity problem that needs solving. I've been exactly where you are, refreshing my feed obsessively after posting content I thought was brilliant, only to watch e...

Send us Fan Mail Hey, it’s Maddy Birdcage and welcome back to Write This Down. You are in for part two of my live webinar, How to Control Your Marketing with Psychology and Systems that seemed to breakthrough a lot of your marketing blocks when I hosted it live, and we also had some badass feedback from part one last week. Also, a lot of you asked for the slide-deck which, feel free to do again vi...

Send us Fan Mail Hey, it’s Maddy Birdcage and welcome back to Write This Down. I’ve got something really powerful for you today. You’re about to hear the first part of a live webinar I hosted last week called How to Control Your Marketing with Psychology and Systems. We had some incredible feedback from the session    Clare said: "So many lightbulbs going off all around my head"  Toni de...

Send us Fan Mail Birdcage™ Certified Special Discount Code: CERTIFIED50 Take 50% off the pay-in-full price of Birdcage Certified for 48-hours after this episode airs. Ends Saturday 30th August 2025 LINK: https://www.birdcageangeladvisors.com/birdcage-certified/  From hustle and burnout to a thriving marketing business that respects your time, sanity, and family life — Maddy Birdcage's raw jou...

Send us Fan Mail Marketing has reached a breaking point. After ten years of building successful businesses that help brands execute effective marketing strategies, I've made the radical decision to shut down both my agency and online school. Not because they're failing – but because they're working too well to stay the same. What's happening in the marketing landscape is what I...

Send us Fan Mail Burnout, procrastination, and perfectionism aren’t flaws. They’re symptoms of misalignment. Here’s how to fix the root, not punish the symptoms. Get your FREE Savage Marketing Review: https://booknowbirdie.com/savage-review/ Work With Me: Visit https://www.birdcagebusinessbuilders.com

Send us Fan Mail Something profound is happening in the business landscape right now, and it's affecting you more than you realise. Since 2020, we've been navigating unprecedented challenges—economic uncertainty, AI disruption, mental health crises, social media overwhelm—yet many entrepreneurs are stuck in patterns that no longer serve them. Through conversations with business owners wo...

Send us Fan Mail Success isn’t about grinding 24/7, it’s about having a clear vision and trusting it through the highs and lows. In today’s episode, Caroline Moss and Maddy Birdcage sit down with Katie Tingle, founder of Sabbia Co. , a skincare brand where plant-based medicine meets cosmetic science. We discussed what sustains a long-term business: alignment, resilience, and staying true to your p...

Send us Fan Mail In today’s episode, Maddy Birdcage gets raw and real, sharing personal stories and game-changing mindset shifts to help you stop walking through life with a victim mentality. From overcoming health challenges to building a sustainable business, this episode is packed with honest advice, practical tips, and inspiring reminders that life is happening for you, not to you . Episode Hi...

Send us Fan Mail In today’s episode, Caroline and Maddy dive headfirst into the hotly debated topic of AI in marketing. With Express Mode™ launching soon, they explore the power and pitfalls of using tools like ChatGPT. From critics claiming AI is "cheating" to showcasing how AI can turbocharge creativity, Caroline and Maddy break down the right and wrong ways to incorporate AI into your...

Send us Fan Mail In today’s episode, Maddy sits down with Clare Wood, money mentor, accountant, and mindset coach, to unpack how business owners can confidently invest in their growth while prioritising profit over ego-driven decisions. Drawing from Maddy’s own journey—from chasing revenue milestones to building a stable, profitable business—Clare offers actionable insights on money mindset, risk-...

Send us Fan Mail Welcome to the first episode of 2025! In today’s episode, we're starting the year with bold decisions and intentional shifts. Join us as we reflect on habits and mindsets we're leaving behind, and explore the impactful changes we're making to align our lives and businesses with growth, authenticity, and joy.   Episode Highlights:   The mindset shift that can break t...

Send us Fan Mail As 2024 wraps up, join us as we share unfiltered advice on setting meaningful goals, shifting your mindset, and aligning actions with your values for an unstoppable 2025. Reflecting on personal milestones and breaking down the psychology of success, this episode is packed with actionable steps to help you grow.  Episode Highlights:   Why goal setting feels scary—and how to overcom...

Send us Fan Mail Today, we’re joined by Kelsey McCormick, founder of Coming Up Roses, to explore how “squiggly” creative entrepreneurs can turn their unique energy into successful launches. Drawing from her experience marketing for iconic brands like Coachella and Katy Perry, Kelsey shares her signature Warm-up Method—a three-step process to transform ideas into income. From identifying your audie...

Send us Fan Mail Today’s episode is a little different but one worth tuning into. In this keynote delivered at Melbourne Crown Casino, Maddy Birdcage takes you behind the scenes to show how breaking the rules can revolutionise your business and marketing strategy. From mindset shifts to leveraging marketing psychology, this episode is packed with practical insights to help you show up authenticall...

Send us Fan Mail Today we’re diving into the world of mainstream mindset advice to separate the fluff from the facts. From toxic positivity to manifestation myths, we explore how nuanced and personal the journey to a strong mindset is. Whether you're just starting to rewire your thought patterns or a seasoned entrepreneur navigating the complexities of goal-setting, this episode is packed wit...

Send us Fan Mail In this episode, Maddy and Caroline dive into the often unspoken challenges of building a business when the people closest to you don't fully support your dreams. Whether it’s a partner, family member, or friend who doesn’t understand your vision, this episode is packed with actionable strategies and real talk to help you navigate these tough dynamics.  Highlights & Takea...