Women in Product Marketing

Questions covered in this episode:   1:13 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  3:01 What are your roles in Zendesk? 5:13 Can you talk about what Zendesk is actually doing with AI? 11:30 Can you talk about in more depth was that you have a special emphasis on developing product marketing talent? 13:48 Do...

Questions covered in this episode: 01:10 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth?  04:48 How is your role like as a Senior Vice President, Product & Solutions Marketing at Automation Anywhere? 07:55 Do you have any tips fo...

Questions covered in this episode: 01:24 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth?  04:51 How is your role like at Strava? 08:06 How do you approach your passion for Product Marketing storytelling? 16:23 What's the best way to...

Questions covered in this episode: 01:13 Opening Question: To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone?  04:33 What is your role at Costanoa Ventures?  07:18 Your job takes you on a lot of international travel - do you notice any differences in product marketing in different regions? 08:52 How was it meeting the king of Norwa...

Questions covered in this episode: 01:14 Opening Question: Can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 06:57 What is your role like as a Head of Product Marketing at Coda? 13:21 How do you achieve work/life balance? 26:41 How should produc...

Questions covered in this episode:   1:32 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  5:36 What are your roles in Bill? 9:02 Can you tell me a little bit about how you work together? 10:09 Can you actually give an example of a successful collaboration between PM and PMM at Bell? Maybe it's one of your recent la...

Questions covered in this episode:   1:23 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  3:57 What is your role like as a VP of PMM at Pinterest? 8:41 Can you talk a little bit about how you've been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there? 1...

Questions covered in this episode:   0:49 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  4:40 What is your role like as a VP of PMM at Verkada? 6:58 What is the profile of a really successful product marketer that you look for? 10:25 Can you talk about that a little bit more about the overlap between product marke...

Questions covered in this episode:   0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  3:47 What is your role like at Atlassian? 8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach? 14:11 You have mentioned publicly that you focus more on this...

Questions covered in this episode:   1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  4:45 What is your role like at Snowflake? 8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that? 12:37 When you are creating messaging, do you create persona b...

Questions covered in this episode:   0:42 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  6:42 How does it look like being the CEO and founder of a consulting business? 16:05 Can you please tell us more about your article ‘primer on positioning’ and your book ‘Obviously Awesome’? 25:44 Can you talk a little bit abo...

Questions covered in this episode:   1:26  Opening Question (Can you share a time when you failed at something and learned?) 5:16  What is your role like and what Nextdooris all about? 11:20 What is tactically that source of truth as you get data from various sources and how do you connect it all with the inputs that you're getting? 13:35 What is the way that you bring voice of customer to life at...

Questions covered in this episode:   2:01  Opening Question (Can you share a time when you failed at something and learned?) 5:58 What is your role like as a VP of Product Marketing at New Relic? 7:44 Can you tell us a little bit about what's core to differentiated positioning for you and what your process is like? 12:18 Can you share a little bit more about how you build high performing teams? 16...

Questions covered in this episode: 1:52  Opening Question (Can you share a time when you failed at something and learned?) 6:02 What is your role like as a Senior Director of Product Marketing at Wiz? 13:05 Can you share your experience as a online poker player? 16:43 Do you have anything to share about what you've learned about your first year as a working mom? 21:07: Do you have a messaging temp...

Questions covered in this episode:   2:02  Opening Question (Can you share a time when you failed at something and learned?) 5:02 What is your role like as a VP, Global Head of Product and Customer Marketing at Eventbrite? 10:42 Could you maybe share a little bit about how you go from conception to launch of a product? 17:51 How would you say that for a new product for which you are trying to esta...

Questions covered in this episode:   1:38 - Opening Question (Can you share a time when you failed at something and what did you learn?) 5:32 - What is your role like as a Director of Product Marketing at Attentive? 10:07 - What has helped you be the most successful when you are that first product marketing hire? 12:37 - What about red flags when you decide not to be the first product marketer for...

Questions covered in this episode:   1:32 Opening question: can you share a time when you failed at something and what did you learn from that experience? 4:19 What is your role like as Director of Product Marketing at OkCupid? 8:27  Can you give a few examples of how you've used data to influence future product development?  12:04 Messaging and positioning - how has customization become such an i...

Questions covered in this episode:   1:54 Opening Question (Can you share a time when you failed at something and you have learned?) 5:18 What is your role like as a VP of Product and Industry Marketing at Jasper? 9:15 Is GenAI a huge product marketing fit already? 13:01 How do you think GenAI will change what product marketing does? 18:13 Tell us how you went from more product marketing managemen...

Questions covered in this episode:   1:36 - Opening Question (Can you share a time when you failed at something and what did you learn?) 5:14 - What is your role like as a Director of Product Marketing at Indeed? 6:44 - How can Indeed help a candidate stand out while looking for jobs? 9:52 - Understanding of the cover letter. 11:27 - How do you approach building and scaling the PMM team? 15:38 - H...

1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?) 4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base? 5:58 How you made the transition from PM to PMM? 11:52 PLG Process using The Price Estimator. 12:39 What are some of the top methods that you have for conducting effective competitive research 16:27 What...

Questions covered in this episode:   00:34 Opening Question (What inspires you?) 1:20 What is your role like? 3:12 How did you become a PMM? 6:21 What are your thoughts on quiet quitting? 12:11 What is the hardest thing in moving from IC to manager?  16:44 When you were in IC, what did you learn that actually helped you become a manager? 19:46 What do you look for in recruiting? 24:55 Do you have...

Questions covered in this episode: 1:28 Opening Question 4:51 What is PMM and your role like as a Sr. Director at Twilio? 7:08 How did you make the jump from IDC to Twilio? What has your transition from being an analyst to product marketer looked like? 9:27 Myth busters of PMM 12:39  What are some of the top methods that you have for conducting effective competitive research 14:41 How do you prese...

“I am a big believer that receiving any kind of feedback which I always ask of my team as well as my managers and working on it is the best for you to be the person that you are today.” - Desiree Motamedi In this week’s episode, Mary sits down with Desiree Motamedi, Shopify’s VP Global Head of PMM. Desiree is a “get things done” type leader who values building strong, long lasting relationships an...

“I have always been attracted to opportunities where there is a challenge and an opportunity to learn something.” - Vidya Drego In this week’s episode Mary sits down with Vidya Drego, who leads Product & Solutions Marketing at Hubspot to discuss her career path and how she landed in the product marketing space. Tune in to hear some amazing tips on how to prepare for a PMM interview and break i...

“The details of how you got to where you got or where you're going is less important than having conviction in yourself and understanding your strengths and weaknesses.” - Julia Szatar In this week’s episode Mary sits down with Julia Szatar, who leads Product Marketing at Loom to discuss Messaging & Product Launches. Tune in to hear Julia’s perspective on how to test your messaging, balance th...