Daake

What's Orange?

“What’s Orange?” is a podcast dedicated to exploring the intuitive, human side of branding. It’s an unexpected, freeform angle for marketing, strategy and design professionals looking for something genuine to laugh about or connect with in a data-focused world. The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.

No dejes de visitar la web del podcast y apoyar a su creador: www.buzzsprout.com

Autor

Daake

Categoría

Business

Web del podcast

www.buzzsprout.com

Último episodio

26 de oct. de 2026

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Episodios

EP36 - "The Genuine Article." 25.04.2023

Greg Daake joins the show to talk about the importance of being genuine as a brand.

EP35 - "I say, I say it's about benefits, not features." 24.03.2023

Greg Daake joins the show to talk about the impact of empathy in branding and our interactions. He also offers up a new Looney Tunes impression.

EP34 - "I, for one, welcome our Chatbot overlords." 06.02.2023

Greg Daake joins the show to talk through the impact of A.I. on creativity and our daily lives.

EP33 - "It's like making a classic pound cake." 20.12.2022

Smithy and Greg look ahead to 2023 and back at the other topics discussed in 2022, including branding, culture and....potpourri.

EP32 - "The lead singer doesn't do it alone." 07.12.2022

Greg Daake joins the show to discuss the importance of band and brand leadership and getting input from all levels of the organization.

EP31 - "It's called gratitude." 23.11.2022

Greg Daake joins the show to tolerate a few jokes and to remind us all about the gifts of being grateful year-round.

EP30 - "Brands are like the head of a giraffe." 25.10.2022

Greg Daake joins the show to break down the components of a brand that people see and those beneath the surface. 

EP29 - "Archetypes & Artichokes" 27.09.2022

Greg Daake joins the show to answer some trivia and explain how classic Jungian archetypes can be used during a brand audit.

EP28 - "Betwixt agency and client." 26.08.2022

Greg Daake joins the show to talk candy bars and cohesion between agencies and clients.

EP27 - "REM cycles and brand cycles." 20.07.2022

Greg Daake joins the show to talk about how rebranding can help spark curiosity.

EP26 - "Brands burrow in our brains." 28.06.2022

Greg Daake rejoins the show to talk about the impact that brands have on our life.

EP25 - "Websites are like dune buggies." 31.05.2022

Rob Heggen joins the show to talk about the impact and process of creating a custom website.

EP24 - "Are you gonna go my way?" 25.04.2022

Greg Daake joins the show to talk more about the importance of a brand story and less about Lenny Kravitz.

EP23 - "Brands: Beyond worms. More than a logo." 01.03.2022

Greg Daake joins the show to explain the elements of a brand that go beyond the logo.

EP22 - "Sometimes, you must swim in soup." 17.06.2021

Greg Daake joins the show to talk soup and the importance of asserting control over your brand's fortunes.

EP21 - More than meets the eye. 19.05.2021

Greg Daake joins the second show of the year to talk through face tattoos and the true meaning of the word “brand.”

EP20 - "Dressed for reinvention." 04.02.2021

Greg Daake joins the first show of the year to talk through the feeling of renewal in the air and how we can capitalize on it. NOTE: Smithy wears a shirt throughout.

EP19 - "Our First Holiday Episode. 22.12.2020

Greg Daake helps close 2020 with a discussion about renewal and the fight against cynicism. There's also some choice Egg Nog tips inside.

EP18 - "Cheese Demons & Brand Visions." 10.12.2020

Greg Daake joins the show to discuss how to best approach brand purpose, vision, and mission. We also discuss something called Cheese Demon. 

EP17 - "Talking Turkey." 25.11.2020

Greg Daake returns to the show to discuss the pitfalls of brand extension and its relation to this big giant old bird we all eat around the holidays. 

EP16 - "The brave, authentic little toaster." 03.11.2020

Lisa Healy, Senior Brand Strategist at Daake, joins the show to help us all avoid MLMs and to talk about the effect of honesty and authenticity in a company's culture and branding.

EP15 - "Some things never go out of style." 08.10.2020

Dave Webster, Emeritus-Emeritus at Daake, joins the show to talk about communication constants and wild tales of extinct hairstyles.

EP14 - "If Teds could talk." 18.09.2020

Greg Daake returns to the show to discuss the value of a brand purpose when it comes to brainstorming new ideas and directions. Listen in and subscribe! 

EP13 - "The Like/Dislike Monster." 08.09.2020

Greg Daake returns to the show to discuss the pitfalls of snap judgments and the importance of being open to new ideas. Listen in and subscribe! 

EP12 - "When are the eggs gonna hatch?" 21.08.2020

Greg Daake is back on the show to discuss pivotal moments and knowing when to make the big brand change and when to pivot.  Note: Creed was a late-90s, post-grunge rock band. 

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