Daake

What's Orange?

Business EN ↓ 59 episodes

“What’s Orange?” is a podcast dedicated to exploring the intuitive, human side of branding. It’s an unexpected, freeform angle for marketing, strategy and design professionals looking for something genuine to laugh about or connect with in a data-focused world. The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.

Author

Daake

Category

Business

Podcast website

www.buzzsprout.com

Latest episode

May 29, 2026

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Episodes

EP59 - "A logo is like a haiku." 29.05.2026

Greg Daake joins the show to talk about the how is formed, the components that make it up, and how it can start to drift over time.

EP58 - "There's enough pie for everyone." 28.11.2025

Greg Daake joins the show to talk about purpose-built brands, their ability to project confidence, and to outgrow comparison.

EP57 - "The logo is your doorbell." 16.10.2025

Greg Daake joins the show to talk about the logo's place in a rebrand and all of the strategic work that it represents.

EP56 - "There's magic in the branding." 21.08.2025

Greg Daake joins to discuss magicians and the magic of working with brands to find the most authentic way to express themselves.

EP55 - "Branding is kinda like karaoke." 17.06.2025

"Greg Daake joins the show to discuss what it means to be authentic, whether that’s belting out classic rock or expressing your brand personality."

EP54 - “Conquering the fear of dreaming.” 30.04.2025

“Greg Daake joins the show to discuss what it takes for brand leadership to take big bold leaps and follow through.”

EP53 - "In a world of brands and branding." 20.03.2025

"Greg Daake joins the show to discuss how assembling a movie trailer mirrors the art of brand building."

EP52 - "w/ Tammy Williams" 27.11.2024

We're honored to welcome to the podcast Tammy Williams, Creative Director of FNBO. Listen in as Greg Daake and guest host Max Mentzer talk with Tammy about her philosophies on brand building, storytelling, and the principles that have made her and the bank successful.

EP51 - "w/ Dr. Jeffrey P. Gold, M.D." 18.10.2024

We're honored to welcome Dr. Jeffrey P. Gold, M.D., president of the University of Nebraska system and former chancellor of the University of Nebraska Medical Center, to the show. Listen in as Greg Daake and Dr. Gold reflect on the process and impact of the UNMC rebrand ten years later.

EP50 - "w/ Marty Neumeier" 26.09.2024

In a very special 50th episode, author, designer, and brand adviser Marty Neumeier joins Greg Daake to discuss the importance of prioritizing modesty over posturing.

EP49 - "Branding is like marmalade." 04.09.2024

"Greg Daake joins the show to discuss the specialized nature of branding and the recipe for doing it the right way."

EP48 - "The alchemy of branding." 16.07.2024

"Greg Daake joins the show to discuss the magic mixture of talent, experience and intuition that go in to creating great work."

EP47 - "Are you bonsai branding?" 03.06.2024

Greg Daake joins the show to discuss the time, attention, and vision that goes into creating and maintaining a successful brand.

EP46 - "Strike up the band." 01.05.2024

Greg Daake joins the show to discuss balancing strong leadership with collaboration. 

EP45 - "What's your brand perception?" 05.03.2024

Greg Daake joins the show this month to discuss how brand sentiment is formed and how it can be addressed. 

EP44 - “You say you want a resolution.” 30.01.2024

Greg Daake joins the show to offer some New Year's resolutions for brands still needing a good one.

EP43 - "Hey grasshopper, brand this." 28.11.2023

Greg Daake joins the show to talk Kung fu and the keys to finding your creative flow.

EP42 - "In the year 3000." 31.10.2023

Greg Daake joins the show to discuss the future of advertising and branding in the next decade and beyond.

EP41 - "Anyone hearing that weird feedback?" 26.09.2023

Greg Daake joins the show to discuss the best way to give feedback and respond to it.

EP40 - "Can improv help you improve?" 29.08.2023

Greg Daake joins the show to discuss where the fundamentals of branding and improvisation overlap.

EP39 - "Brands are always listening." 25.07.2023

Greg Daake joins the show to talk about the importance of listening to customers and the conversation around your brand.

EP38 - "So, what’s your story?" 27.06.2023

Greg Daake joins the show to discuss the importance of having a brand story and the effectiveness of wormholes.

EP37 - "Is your brand ready for a swoosh?" 31.05.2023

Greg Daake joins the show to discuss good and bad reasons to take on a rebrand.

EP36 - "The Genuine Article." 25.04.2023

Greg Daake joins the show to talk about the importance of being genuine as a brand.

EP35 - "I say, I say it's about benefits, not features." 24.03.2023

Greg Daake joins the show to talk about the impact of empathy in branding and our interactions. He also offers up a new Looney Tunes impression.

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