What Is This Behaviour?

We share stories on dating outside the South Asian bubble, which to be honest, none of us have ever been in!

Transport yourself into the room of our first-ever live public recording of the What Is This Behaviour? Podcast in conversation with Imran Amed MBE, founder and CEO of The Business of Fashion. The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the $2.5 trillion global fashion and beauty industries. Their mission: to open, inform and connect th...

Welcome Daniyal Khan, the sports presenter, personality and commentator levelling up the sports industry! Daniyal educates global audiences through thoughtful video editorials and interviews for clients like Arsenal FC, UMM, Soccer Aid, FIFA and EA Sports. In this episode, Daniyal celebrates South Asian heritage month with us at the Endeavor & IMG HQ to record our first ever podcast episode wi...

EP 80 introduces Varada Sethu, the Kerala-born, British-Indian actress whose career spans film and television! While she rises with roles in major franchises like Jurassic World & Disney’s Star Wars: Andor, Varada also stars as the lead in acclaimed director Jayaraj’s Pramadhavanam. Varada candidly reflects on caring for her mental health as she navigates her life, sharing her early beginnings...

We wax lyrical with Nikita Chauhan, the CEO, and founder of TranslateNC; a music talent management and strategic marketing company looking after Guiltybeatz,  DJ Semtex & more.  Ep 79 goes under the surface, starting with Nikita’s journey from working in a call centre in Derby to hustling her way in and then eventually leaving radio production at the BBC to start up her own business. With a de...

EP 78 with Leo Kalyan is here to bless your ears! Bringing in wisdom, warmth, and undeniable skill is @leokalyan the singer, songwriter & music producer from London who has taken the world by storm with their Bollybeats, mashups, and uniquely playful renditions of classics old and new.  After a social-media hiatus over the pandemic, Leo transformed their Indian Classical training into a p...

Illustrator and designer Jasmin Sehra enters the WITB chat on EP77! Inspired by her Naniji’s DIY cassette tape covers and old school South Asian typography, Jasmin AKA Paradise Girl has been making art from her early childhood. Now specialising in typography and a tropical range of illustration and design styles, Jasmin’s clients include Fenty, Armani, Nike, Estée Lauder, MTV Europe, Levis & C...

Episode 76 welcomes the author and screenwriter, Nikesh Shukla to the WITB community. Leading up to the release of his teen fiction novel ‘Stand Up’, award-winning author and screenwriter @nikeshshuklawriter kicks off our 2023 season with a conversation that inspires us to appreciate the layers beneath the surface. Nikesh is the name behind the award-winning ‘Brown Baby’, ‘The Good Immigrant’, and...

What's your side hustle?  In July 2020, we spoke to Aaron Christian about one of his side hustles, The Asian Man. Going for 10 years, The Asian Man celebrates stylish south asian men. Bringing together some of the most influential designers, artists, stylists and editors from fashion and culture, it's a digital page ( @theasianman_ ) and global community of style conscious men, committed to c...

A month after the launch of the WITB 101 at White City House, Jayshree, the editor on the project, joins us for a candid reflection on the process. We peel back the layers on brown excellence, following a feeling and it being a marathon not a sprint. We take a closer look at our blind spots and the challenges of trying to get the resource out to industry decision-makers. Throughout, we listen back...

On Friday 5th August 2022, we launched the WITB 101; our annual, growing, open resource of 101 South Asian people going against the grain. Lock in to Aaron, Almass & Reuben tapping into the WITB 101's inception and the anticipation of the big day.

As three seperate artists with public profiles, personal branding is something we can’t ignore. But what exactly is a personal brand nowadays? Is it seperate from our authentic selves? And what’s the best way to curate one? If that’s even actually possible.

Multi-award-winning Global Head of DEI at M&C Saatchi Group, Taz, talks to us about her purpose-led journey from teaching to becoming the only woman of colour in a leadership position at her current company, covering the joys and pains of doing such meaningful yet heavy work. 

We share stories on how travel is shaping us, it's importance in helping us understand the world, and we throw in a few travel hacks for good measure.

Academy Award®, BAFTA, and Independent Spirit Award-winning filmmaker Joseph talks candidly about his journey from music journalism to being the first Patel to win an Oscar - and how important moments like these are for the South Asian community. 

We're two! And we're honoring it by taking stock of another year in the pod game, sharing our ups and downs, and what we've observed in the global pioneering South Asian scene. 

Ahead of The Dialled In Festival on 9th April 2022, Aaron and Almass chat to Aneesha and Kavya about navigating the music game as an artist, a manager, and a DJ; from working to your own tempo right down to how they formed their dynamic duo partnership. 

Aaron and Reuben share frustrations around abysmal networking etiquette and give tips on how to best develop and maintain healthy, respectful professional relationships. 

Reva, a Creative Director and Stylist based in Los Angeles & New York,  talks about the importance of building a creative community and how she is experimenting with the way visual culture can educate, shape & express the world around us.

All three of us give and receive mentoring, and agree that without it, navigating life and work would be a lot more challenging. We talk about how to find and approach a mentor, the difference between a mentor and a coach, and how certain lessons have shaped us. 

To celebrate Valentine's Day we indulged in some four-way verbal intercourse with Poppy, a co-host on the 'Brown Girls Do It Too' podcast; going back and forth on everything from shame and culturalization around sex, right through to the underrated healing power of rage wanks. 

We start 2022 off by answering some revealing questions around career, sex, money, relationships and family, using 'The Confessions Game' from The School of Life. Expect moments of truth, depth, awkwardness, avoidance and hilarity ;)

We chat to Samia, Alisha, Kiran, Amad and Mahnoor from the Daytimers collective about everything from opening up rave culture to non drinkers right through to creating space for the South Asian community to connect and grow together. 

After a deeply introspective and uncomfortable two years, we put aside generic New Years Resolutions and ponder who we really want to be in 2022, welcome our future selves and share our professional and personal end of year rituals. 

London based artist Karimah explains how her painting work in street, community and public art aims to bring us together.