Well Spaced

Olga has built her entire client base online — SEO, templates, Zoom calls with strangers who found her on Google. Wayne gets the majority of his work through local relationships and referrals. Neither of them had really compared notes on this until now. In this episode Olga asks Wayne to just explain it — how does local networking actually work, how much time does it take, and is it worth it for a...

This one is personal. Right before recording, Olga caught a scammer actively browsing her website — pulling up old pages buried in the sitemap, not linked anywhere — and within minutes received a fake form submission. One of her clients had already paid money. Wayne has been dealing with this for months. If you're a Squarespace Circle member and you haven't heard about this yet, here's what's happ...

The truth about selling Squarespace templates (it's not passive income). Selling Squarespace templates looks like the dream from the outside — build it once, sell it forever. Olga has been doing it since 2020 and she's here to set the record straight: it is not passive income. It is a second business running alongside your services business, and if you go in without understanding that, you will pr...

February hit different this year. Both of us went into the month expecting the usual seasonal uptick — and instead got leads every single day, sometimes two before lunch, working through weekends just to keep up with delivery. It was exciting and completely overwhelming at the same time. So that's where we start: what does it actually feel like when business is going well but your systems aren't r...

Wayne and Olga introduce themselves and explain why they're launching a podcast together. They met at Squarespace Circle Day in New York (September 2025), connected online afterward, and started chatting so regularly about business that recording it felt like the natural next step. This first episode is a "why we're here" conversation — no deep topic, just origin story and intent. Key themes in th...