Web3 CMO Stories

Send us Fan Mail AI assistants are quietly changing the rules of marketing: instead of ten search results, buyers often get one short list of “recommended” options. That sounds convenient for consumers, but it’s a high-stakes moment for brands. If your company isn’t included in that AI-generated shortlist, you don’t just lose traffic, you may lose the chance to be considered at all. We connect the...

Send us Fan Mail A trading agent that “just decides for you” sounds convenient until you ask the one question that actually matters: who is accountable when it goes wrong? We sit down with Kalib Stevens from RYO to draw a clear line between an AI assistant that makes you smarter and an AI agent that quietly takes the wheel. We get practical about what AI trading agents are really solving for every...

Send us Fan Mail We keep trying to make the open web behave like a locked office, then act surprised when phishing, account takeovers, and impersonation win anyway. Joeri Billast sits down with internet pioneer Wes Kussmaul, founder of Delphi Internet Services, to challenge a basic assumption behind modern cybersecurity: that we can “catch the bad guy” our way to safety without rebuilding how digi...

Send us Fan Mail A lot of marketers are staring at AI visibility dashboards right now and wondering if they’re winning or just watching noise. Tim Soulo (CMO at Ahrefs, author of Discoverable) brings it back to something sturdier: how people actually find and choose products, and how to build a brand that gets discovered without needing a giant ad budget or an outbound sales army. We unpack the si...

Send us Fan Mail Hundreds of phones went up in the MEO Arena the moment Michael Jordan stepped on stage at SBC Summit, and what followed was far more useful than a typical sports business talk. We walk through the sharpest ideas from that conversation with Jordan, DraftKings CEO Jason Robins, and Sportradar CEO Carsten Koerl, then translate them into real-world lessons for marketing leadership, br...

Send us Fan Mail Crypto doesn’t have a technology problem, it has a translation problem. Most people outside the space hear one word and mentally bundle everything together, from Bitcoin to meme coins to Ethereum, then assume it’s all the same risk. I sit down with DeFi Dave, Head of Growth at CAP and a longtime DeFi educator, to break that framing and rebuild it with clear categories, simple anal...

Send us Fan Mail Most travel platforms are brilliant at one thing: getting you to click “confirm.” Then the real trip starts, something goes wrong, and you’re suddenly on your own. We sit down with Vipul Doshi, a travel tech entrepreneur and co-founder of Zenvoya, to unpack why the industry optimises the booking transaction while neglecting the relationship that matters most: the full traveler jou...

Send us Fan Mail The web is starting to feel like a hall of mirrors. With AI cranking out endless “good enough” text, images, and video, it’s getting harder to know whether you’re reading a real fact, seeing a real person, or walking straight into a scam. That’s why I sat down with Anthony Anzalone, better known online as Burnt Banksy, to dig into a question that’s becoming impossible to ignore: h...

Send us Fan Mail Serious Web3 capital does not chase the loudest narrative. It follows clear thinking, real adoption, and founders who can earn trust when the hype is gone. Joeri Billast sits down with Bashar Al Madhoun, CEO of Dubai’s ALMAK Group, a royal-backed global holding and investment management group chaired by Sheikh Ali bin Rashed Al Maktoum, to explore where Web3 venture capital and in...

Send us Fan Mail 73% of marketers now use AI every day, and most of us feel the boost: more speed, more output, more “done”. But one number stops me cold: only about 30% say they’re seeing significant measurable results. That gap is the signal. The big question for marketing leaders is no longer whether AI belongs in the team. It’s whether AI is making our marketing better or simply making us fast...

Send us Fan Mail Your data is not “in the cloud” in some magical place. It is on someone else’s computer, under someone else’s rules and that changes everything once AI enters the picture. I sit down with Ehsan Darweshi (Founder and Architect at QANAT) and Georg Schmejkal (Growth lead and founding team) to unpack the real business cost of modern tooling: the quiet trade of convenience for dependen...

Send us Fan Mail AI is quietly rewriting the rules of marketing, not by “changing SEO” but by changing how buyers choose. When a chatbot can shortlist vendors in a single conversation, visibility is no longer the finish line. Recommendability is. I sit down with Andy Crestodina, co-founder and CMO of Orbit Media, to unpack what it takes to earn AI recommendations and what most brands are missing w...

Send us Fan Mail Institutions finally got their Bitcoin ETFs, then many proceeded to buy the top and sell the bottom. That one detail says a lot about how unprepared “professional” money can be in a cyclical crypto market and why investors need a better model for crypto wealth management than a couple of regulated wrappers. I’m joined by Frank Hepworth, founder of New Market Trading, who went from...

Send us Fan Mail You can chase every new AI tool on the timeline and still end up further from what your customers actually want. After going back to a 2019 interview with Canva Co-Founder & CEO Melanie Perkins, I’m struck by how little the core principles have aged and how much they explain the best AI products and the best marketing today. We talk about Canva’s vision of helping people take...

Send us Fan Mail Most founders do not “build something no one wants” on purpose. The more painful truth is that a lot of smart, hardworking people build something useful, then watch it stall because the market never hears the story in a way that makes action feel obvious. Anna Bravington joins me to unpack the real reasons products do not sell and how to fix them without panic-rebuilding everythin...

Send us Fan Mail 93% of LinkedIn company pages didn't grow last year. That headline sounds like an algorithm problem. I see something more interesting: a belief problem. When personal profiles earn roughly the same impressions as company pages yet drive 63% more engagement, the platform is confirming what buyers have been signalling for years. People don't build relationships with logos....

Send us Fan Mail Regulation is supposed to slow you down, right? We argue the opposite: in Web3, regulation can be the advantage that makes you hard to copy and easy to trust. I sit down with Butch Takaoka from the RYO Project, a veteran of traditional finance who came into crypto as a sceptic and quickly realised the real story is not hype, it’s utility, credibility, and execution. We get specifi...

Send us Fan Mail Starting a new domain can feel like shouting into the void, then waiting months for Google to believe you are real. Alex Drew, founder and CEO of Odys Global, shares a different approach: use aged domains with real history to accelerate domain authority, earn trust faster, and generate leads while your brand catches up. We dig into what still holds true after 15+ years of shifts i...

Send us Fan Mail DeFi isn’t just battling UX problems or chasing more liquidity, it’s quietly fighting the limits of the machine it runs on. I sit down with Joao Garcia from Cartesi to unpack a topic that rarely gets the spotlight but shapes everything you feel as a builder or user: the execution environment. If smart contracts behave like basic calculators, what happens when financial apps need d...

Send us Fan Mail AI can generate a flawless post, a flawless pitch, even a flawless brand voice. So what do people trust when everything looks “perfect”? I sit down with Pierre Lindh, co-founder and managing director of Next.io, to explore why the most credible signal left might be the simplest one: real humans in the same room, having real conversations. Pierre takes us back to the story that sha...

Send us Fan Mail Competition is loud right now. AI tools are everywhere, content is infinite, and customer acquisition costs keep climbing. So what still works when everyone can publish, target, and “optimise”? Joeri Billast sits down with Valentina Diaco, founder and strategic business advisor in iGaming and tech, to get concrete about the lever most teams forget: the emotional driver behind why...

Send us Fan Mail An algorithm can erase years of audience-building in a second, and you don’t even get a phone number to call. From the floor of NFC Summit in Lisbon, we walk and talk with Lisa Gibbons, Head of Marketing at MeWe, about what it takes to build privacy-first social media that people actually want to use and creators can actually trust. We get specific about how MeWe approaches no tra...

Send us Fan Mail Your brand is not what you say it is. It is what people remember, repeat, and feel after they interact with you and that is exactly why brand clarity matters more than ever. I sit down with Roxana Hurdacas, a B2B brand strategy advisor and managing partner at Drivion, to unpack what “brand clarity” really gives a company: the why, the what, the how, the rhythm, and the self-trust...

Send us Fan Mail AI can generate a pitch, summarise a report, and crank out a week of content in minutes. The hard part is what comes next: trust. Episode 300 is recorded in Lisbon at the BluePanda offices, and we use this milestone to ask a practical question for anyone building a career, a company, or a community: what still works when “real” is harder to prove? We’re joined by Jo, president of...

Send us Fan Mail AI is making marketing “look” easier, but it’s also making brands harder to tell apart. We’re sharing an edited version of a private keynote where I explain the real shift happening right now: AI doesn’t just democratise competence, it commoditises it and that collapse of differentiation forces CMOs, agency owners, and marketing leaders to rebuild how they create value. I walk thr...