Web Design MBA

In this episode, I share my personal journey of quitting a secure full-time job during COVID to go all-in on my web design business. I explain why so-called "job security" is often a myth and how running your own business—with multiple clients—can actually offer more stability. I also break down the common mistakes freelancers make when transitioning, and why the subscription model is the future o...

In this episode of the Web Design MBA, we delve into the immense value of building strong relationships and how it impacts your business success. Understanding the concept, 'your network determines your net worth,’ we break down the key elements that make a relationship great using the acronym 'GREAT.' We explore the principles of giving, reciprocity, empathy, attention, and the importance of time...

Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!

In this episode, I’m sharing 10 productivity hacks that have helped me get more done as a web designer, entrepreneur, and agency owner—without burning out. From using automatic time blocking (08:00) to delegating outcomes (13:00), checking email just once per day (19:00), and even listening to soundscapes instead of music to stay focused (03:00)—these are the real-world strategies that work. I’ll...

In this episode of the Subscription Web Design podcast, we delve into strategies for increasing your web design rates and eliminating the mindset blocks that hold you back. Starting with the importance of mindset, we discuss the concept of limiting beliefs vs. liberating truths and how journaling can help you identify and overcome these barriers. We also explore the significance of financial inves...

In this episode of the Web Design MBA Podcast, I’m diving into why content creation is a game-changer for web designers looking to grow their business. I’ll break down the simple 3-step content strategy that can help you get more clients, build trust, and drive monetization. You’ll learn why attention is everything, how to build an email list, and why consistency is key. If you’ve been struggling...

In this episode of the Web Design MBA Podcast, I’m diving into the Spring 2025 edition of my "How I Got My Last Five Clients" series. Instead of focusing on theory, I’m sharing the actual, behind-the-scenes details of how I landed my most recent clients—giving you real insights into the projects, the lessons learned, and how I made these connections. From an unconventional Airbnb-style booking sit...

In this episode, I break down the 5C's of Attractive Marketing—a framework designed to help web designers and agency owners attract clients instead of chasing them. I share personal experiences, mindset shifts, and practical steps to implement these five key strategies: Create, Consistently, Call to Action, Culture, and Community. If you’re looking to build a predictable client acquisition system,...

Why do some business owners succeed while others struggle? In this episode, I reveal the mindset shift that can change everything: Activity equals Opportunity. I share personal insights, practical strategies, and actionable tips to help you break through and start seeing real results in your web design business. Plus, I outline three activities that don't generate opportunities—and three that do!...

In this episode of The Web Design MBA , I dive into the game-changing concept of paid discovery -why you should stop doing it for free and start charging for your time. I break down the biggest mistakes web designers make, how to eliminate tire-kicker clients, and why this simple shift can boost your income. Plus, I share real-world strategies to integrate paid discovery into your sales process. D...

In this episode, I’m diving into the heartbeat process-the simple, yet powerful method that keeps my web design business running smoothly. Whether you're a solo designer or scaling a team, this process has helped me stay organized, keep projects on track, and avoid chaos. I’ll break down how I use it, why it works, and why it’s a game-changer for web designers.  00:00 - Introduction to the Heartbe...

In this episode of the Web Design MBA podcast, I share an update on my unexpected break and return with insights on dealing with overwhelm and anxiety in your business. After losing my biggest client, I discuss how I bounced back by closing several new deals and taking on coaching clients. I emphasize the importance of sharing true experiences, staying relatable, and not portraying myself as an un...

In this very REAL episode of the Web Design MBA podcast, I share some recent challenging news about losing my biggest client, which accounted for a significant portion of my income. I discuss the importance of being real and transparent about the struggles we face as business owners. You'll learn about the risks of having too many eggs in one basket, the necessity of having data to back up your va...

In this episode of the Web Design MBA podcast, we dive into the critical issue of ghosting clients. I discuss why it's vital for web designers to maintain communication and professionalism with their clients at all times. You'll learn the negative impacts that ghosting can have on your business reputation and how to handle difficult client situations appropriately. Remember, your success as a web...

In this episode of the Web Design MBA podcast, we discuss a common problem faced by beginner web designers: establishing a portfolio without prior client work. If you're starting out and find yourself stuck in the portfolio conundrum, this episode provides actionable steps to build a credible portfolio and boost your web design business. 00:00 Introduction and Episode Overview 01:29 The Portfolio...

In this episode of the Web Design MBA podcast, focus specifically on creating an effective onboarding process. We explore how a solid onboarding system can significantly improve client satisfaction, build trust, and streamline the project management process. If you this right, it should lead to more consistent referrals, too!  00:00 Welcome to the Web Design MBA Podcast 00:47 Engaging with Audienc...

In the first episode of the Web Design MBA Podcast, I introduce the rebranded podcast and talk about what kind of content web designers should create to effectively market their services. Topics include case studies, frequently asked questions (FAQs), and continued success pieces, along with examples and practical advice on how to leverage these content types. 00:00 Welcome to the Web Design MBA P...

In this episode, I’m back after a short break and wanted to thank you all for being so patient. I’ve got some exciting updates to share, including the rebranding of the podcast from ‘Subscription Web Design’ to ‘Web Design MBA.’ Moving forward, I’ll be diving into topics like subscription models, scaling your agency, and systems management. I’m also working on a new website and brand to match this...

In this episode, we announce significant changes coming to the Subscription Web Design podcast and business. We're transitioning into a reimagined brand called 'the WebMBA' to better help web designers apply business principles to their work. Key updates include shifting from group to one-on-one coaching, introducing a $4.99/month community membership through Basecamp, and expanding our course off...

Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!

In this episode, discover a remarkably simple yet powerful marketing framework inspired by the book 'Lean Marketing.' Steve, an avid reader and marketing expert, introduces the 'What, When, Who' strategy—an easy-to-follow method to streamline your marketing efforts for consistent, repeatable results. Learn how to organize and manage your marketing activities with just three columns on a spreadshee...

In this video, discover why shifting from merely offering website design to providing comprehensive business solutions can transform your web design business. Learn how focusing on solving clients' problems, embracing subscription-based marketing services, and creating compelling sales pitches can lead to increased client satisfaction and business growth. We discuss practical strategies, such as d...

In this episode of the Subscription Web Design Podcast, we address the growing concerns among web designers about the impact of AI on their jobs and industry. We reflect on the historical pace of technological advancement and emphasize the importance of adapting to AI-driven tools to stay competitive. While acknowledging AI's rapid evolution, we explore its role in making businesses more efficient...

In this episode of the Subscription Web Design Podcast, we have a deep and engaging conversation with Stephanie Hudson, co-founder of FocusWP, and explore the world of white label services. Discover how white labeling can benefit agency owners and freelancers by freeing up time and enhancing business offerings. Learn from Stephanie's unique approach to subscription web design through 'website leas...

In this episode of the Subscription Web Design Podcast, we explore how to approach web design like a 'choose your own adventure' game. This insightful discussion will delve into the critical roles a business owner must play: technician, manager, and owner. We'll touch on the teachings of Michael Gerber's 'The E Myth Revisited,' emphasizing the need for intentional decision-making and strategic bus...