We Live to Build

What if one hire from Bogota could take your agency from a team of one to twelve almost overnight? In this episode, Sean sits down with Mike Bodkin, who built a staffing and talent placement agency around sourcing senior-level marketing professionals from Latin America. Mike shares how shifting his client targeting in the first six months led him to raise his pricing from a band of 2,500 to 3,500...

Most companies waste their entire swag budget without ever seeing a return, and Ross Greenstein has the data to prove it. Ross, founder of a swag platform built for scaling businesses, reveals that 99% of swag is given away rather than sold, and even major brands like ESPN have tried and failed to turn branded merchandise into a real revenue stream. You will learn why rewarding your top 2% of cust...

What if getting laid off was actually the best thing that could ever happen to your career? Clayton Pritchard joins Sean to share how an unexpected job loss set him on a path to eventually acquiring the very company that brought him back in, turning a moment of uncertainty into one of ownership. Along the way, you'll learn why product marketing is far more than a launch function, and why embedding...

What if the software you use every day was actually designed to make you succeed, not just to make you subscribe? In this episode, Sean Weisbrot sits down with Bryan McAnulty, founder of a platform that has helped more than 10,000 creators turn their knowledge into thriving online businesses. Bryan shares why building in the SaaS space is uniquely challenging, because your customers have to make a...

What if the reason your business feels stuck has nothing to do with your strategy, and everything to do with who's missing from your team? In this episode, Sean sits down with Derek Fredrickson, a seasoned operator who spent fifteen years as a COO before building a company that delivers fractional COO support at scale. Derek breaks down exactly when a fractional COO makes sense for your business,...

What if your company is sitting on a goldmine of data but only using a fraction of it to its full potential? In this episode, Sean talks with Saurabh Gupta, an AI and enterprise data expert who reveals that while businesses have access to roughly 3,000 tools, most enterprises are only leveraging around 15% of them. Saurabh explains why focusing on outcomes rather than activities is the key to cutt...

What if the biggest mistake you're making with AI isn't using it too much, but using it without intention? In this episode, Sean sits down with Todd Anthony, an agency founder and AI-forward creative strategist, to explore why most founders treat AI like a vending machine instead of a medium they can actually shape. Todd breaks down how staying attuned to market patterns, rather than reacting to e...

What if the most valuable business intelligence in your company is sitting on the shop floor, earning $25 an hour? In this episode, Sean sits down with Dustin Snyder, a human systems consultant who helps founders and CEOs understand what's actually happening on the ground inside their organizations. Dustin explains how leaders often design broken systems without realizing it, and why the frontline...

What if the key to rethinking aging came from watching one man work joyfully into his nineties? In this episode, Sean sits down with Igor Gurovich, founder building AI-powered support for senior citizens, who shares how his grandfather's vitality well into old age reshaped his entire perspective on what it means to grow older. Igor explains why the global healthcare system is approaching a breakin...

What if 80% of the work in your industry could be done before a human ever gets involved? In this episode, Sean sits down with Ray Meiring, a founder rethinking the proposal process from the ground up, challenging decades-old workflows in an industry that has barely changed in fifty years. Ray shares how his team is using AI to reimagine RFP responses in a fully agentic world, why bouncing ideas o...

What if the secret to happiness wasn't a grand epiphany, but a bad movie playing at 2AM? In this episode, Sean sits down with Ben Narasin, a veteran venture capitalist who has backed companies like LendingClub, Rippling, and Omada Health, to explore what decades of investing at the highest level teaches you about life, patience, and staying true to your standards. Ben reveals why lowering the bar...

What if the real reason most businesses fail isn't strategy or market fit, but the behavior and value system of the owner themselves? In this episode, Sean sits down with Jay Aldebert, a business consultant who has studied patterns across 88,000 businesses and identified 11 biomarkers that predict whether a company will thrive or struggle. Jay explains why he starts every client conversation with...

What if the single move almost no seller bothers to make is the one that multiplies your pipeline by eight? In this episode, Neal Goyal, a go-to-market leader who built 8x pipeline at Postpilot in just eight months, breaks down exactly how he did it using LinkedIn in a way that only one out of every hundred sellers actually does. Neal reveals why content is the last step in his three-part flywheel...

What if the key to unlocking your team's potential wasn't hiring better people, but simply removing the friction slowing them down? Shelton Mercer III joins Sean to share how a shift from a 60-day process to a 60-minute one completely reframed how he thinks about the people around him and what they're truly capable of. You'll hear Shelton break down why power is less about authority and more about...

What if the key to smarter business decisions isn't more data, but knowing when to trust yourself over the algorithm? In this episode, Sean sits down with Robert Indries, a builder and investor who was working with large language models back in 2016, long before AI became a boardroom buzzword. Robert shares why, despite his deep technical background, he still believes human intuition catches what...

What does it actually take to back yourself when the whole world seems to doubt you? In this episode, Sean sits down with Travis McGregor, a technology pioneer working to reinvent how the world handles security from the cloud to the edge, including building a world-first innovation in just 90 days. Travis opens up about the defining moment at 22 years old when he froze on stage in front of a thous...

What does it actually take to back yourself when no one else believes in you? In this episode of We Live to Build, Sean sits down with Stacie Shifflett, a self-taught entrepreneur and subject matter expert in federal government procurement and acquisition, who shares the raw story of orchestrating a 50 million dollar software company acquisition with zero prior experience at that scale. You'll hea...

What happens to marketing, consumer culture, and the businesses built around them when AI eliminates 90% of white collar jobs? In this episode, Sean sits down with Zachary Rischitelli to explore how networking, relationship-building, and human connection are becoming the most durable competitive advantages in an increasingly automated world. Zachary shares how his business has sustained client rel...

What does it really take to break through a revenue plateau and build a business that outlasts your mistakes? In this episode, Ephraim Ebstein, an MSP entrepreneur who scaled past seven figures, shares the hard lessons he learned the long way. You will hear how developing financial literacy with the help of retired CEO mentors was the turning point that unstuck his business when it was trapped bet...

Entrepreneur Scott Meier evaluated over 100 businesses before deciding to acquire three unique brands under one roof: Budsies, Petsies, and Stuffed Animal Pros. But instead of applying a ruthless corporate "roll-up" strategy, Scott chose to become a steward of an artisan-driven brand. In this episode, we dive into the world of Entrepreneurship Through Acquisition (ETA) and the booming "kid-alt" no...

Have you ever received terrible advice from a "successful" investor or mentor? In this episode, Igor Taber explains why taking advice from VCs who built companies a decade ago might actually destroy your startup. Because the market has drastically changed, relying on outdated experience makes these investors "credible and wrong"—the most dangerous combination in the startup world. We also dive int...

Do you do great work but struggle to consistently get referrals? In this episode, Bill Cates breaks down the exact psychology of borrowed trust and why simply doing a good job doesn't automatically make you referable. We discuss the Triangle of Trust, how to actively train your network to recognize your ideal clients, and why using 1-minute case studies is the ultimate follow-up strategy to stay t...

If you've ever felt drained, exhausted, or frustrated by traditional networking events, you aren't alone. In this episode, Davide Cannarozzi explains why showing up to a random event without a clear strategy is a massive waste of your time and energy. Instead of treating networking as a casual interaction, Davide reveals why the most elite networkers treat relationship-building like being a diplom...

Have you ever been to an event where the person you're talking to is just looking past you for their next "lead"?. In this episode, Charles Lee breaks down why treating human connection like a transactional sales funnel will ultimately hold you back. We explore how genuine business flows naturally from authentic relationships, why you need to stop asking boring questions like "what do you do?", an...

Are your AI inference costs starting to eat into your startup's budget? In this episode, I sit down with Rob May to discuss the impending shift in the AI industry: moving from massive, expensive frontier models to optimized, task-specific workflows. Rob explains why using a massive model for a simple task is like paying an astrophysicist to balance your checkbook, and how routing requests to small...