VISIBLE with Usama Khan

Most SaaS companies pour money into SEO and get traffic that never converts. Sam Dunning built Breaking B2B from a brand new domain to ranking #1 for competitive keywords in 90 days. In this episode, Sam breaks down the exact process: how to find money keywords using customer research (not just Ahrefs), why listicle placements beat traditional backlinks for AI search visibility, how to structure c...

Generic content is invisible in AI search. The brands getting cited and recommended by ChatGPT, Perplexity, and Claude are the ones writing hyper-specific, positioning-first content that says something no one else does. In this episode of the VISIBLE podcast, I sit down with Kateryna Abrosymova, founder of Zmist & Copy, a B2B tech content agency that starts every engagement with positioning be...

Google alone isn't enough anymore. If your brand isn't showing up across Reddit, YouTube, LinkedIn, and AI search engines like ChatGPT and Perplexity, you're leaving visibility on the table. In this episode of VISIBLE with Usama Khan, I sit down with Jules Davies, founder of Scalerrs, to talk about building cross-platform authority for B2B SaaS brands. We cover how to figure out which platforms ac...

AI is eating your top-of-funnel traffic, but some B2B SaaS companies are seeing their best conversion numbers ever. What's going on? In this episode, I sit down with Junaid Baig, organic strategist at Breaking B2B, to break down how AI is changing the SEO landscape for B2B SaaS brands. We talk about which content types are getting hit hardest by AI Overviews, why your content strategy should start...